As a child I was fascinated with stories, I would read books , we had plenty of them at home and I would get lost in the world of stories.

I remember once when I was sick my father got me a full series of Amar Chitra Katha comics and I had my best time. He would encourage me to read books. We had all kinds of books at home , mythology, history, fiction, full set of encyclopaedia and my best time spent was getting lost in stories.

I was fascinated by history, I would live the lives of the characters in my imagination, I could feel being there travelling back in time . I was a topper in my school and later in the board in history.

I carried forward my love for stories in my profession as a marketeer . Now I was telling stories for brands .

From ‘here’ to ‘there’ is the most powerful story humans have ever told . From the place we are to where we wish to be is a trait that propelled us to explore the planets and our universe and even put man on the moon.

Every person I can see around has a story, and that story has a dream , a dream for a better future for self , family , community . Despite of wherever we are , whatever maybe our challenges we all hold a dreams within our hearts till we die. The day we stop dreaming we die.

As children we are all dreamers but when we grow up we forget to dream , as a marketeer and storyteller I help people to dream again. I have never sold anything , I have helped people dream again.

I have been telling stories, stories of the future, stories of change , stories of experiences, stories of making a difference, stories of heroes, stories of cultures of the organisations I worked at , stories of brands , stories of people behind the brands . I am a storyteller .

I was also fortunate that as co founder of Mastek Foundation I got to meet and stay with some of the most amazing people in India who were making a difference in our communities and I told their stories to inspire change . This then was later to be a foundation for Heroes of India project where I would tell stories of good through short documentary films.

As the world moved digital , I started telling stories in the digital world, stories that got people to act , raise funds for causes , stories that touched hearts , stories that inspired generations of employees in organisations , stories that built brand trust and consumers to take action.

I even wrote and published a fiction story book ‘Story Tellers Secret’ which is based on my personal life experiences. ( the book is available on Amazon)

Let me tell you the story of Crow Tales http://www.CrowTales.in . It all began over a cup of coffee at Starbucks . That is where I first met the co-founder of Crow Tales Reshma Sharma. We were both storytellers with similar interests .

Starbucks, Hiranandani,where it all began

Both of us had similar backgrounds in marketing , HR and CSR communications , PR , agency and most importantly we understood storytelling in the digital world. I also carried the experience of co founding a startup , so the startup bug was always there.

As storytellers we just wanted to tell good stories and stories of good in the digital world through visual storytelling.

I know this is the future of marketing as consumers ignore interruption marketing and take charge of the content they consume , they consume content that entertains , educates , informs adds value to their lives and touches their hearts .

Authentic stories build brand trust and that is the most important equity for any brand.

I also see the need for organisations , brands , causes to get more compassionate and tell human stories, real stories of their people , their values , their culture, their contribution to the community , their impact.

Brands need to be good , do good and also be seen to do good. Profit with purpose is not just a buzz word it is a way of doing business.

This is the intersection of three areas where I have spent my life , marketing , storytelling and corporate social responsibility. It is what I am passionate about and I see as blessed work. It is work that can make a difference in our world. It is work that can get consumers to connect with meaningful brand stories that cut through the communication clutter.

What started as a childhood hobby of reading stories and getting lost in them is coming a full circle with Crow Tales a digital storytelling company.

I am living my passion , are you ?

Sanjay Mudnaney

Founder , Crow Tales

What is your story ? we can connect virtually over a cup of coffee and I strongly believe a lot can happen over a cup of coffee.



M – sanjay.mudnaney@brandstory101.in

M- 9821876559

Author: Sanjay Mudnaney

My favourite line is "Don't die with your song in your heart". Being aligned to Your 'Truth' is being in Integrity of existence. The future of Life and Work is being in Integrity. I believe that it is time for passion economy as a new world emerges where location does not matter , organisations and people will seek out passionate individuals who are living their calling and making a difference in our world. Experiments in Integrity and Future of Marketing are two themes around which I will share my thoughts . I am on a journey to explore being in Integrity with my 'Truth.'

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