THIS IS THE FUTURE OF MARKETING

Post pandemic average time people spend on their smartphones has gone up by 25%.

80% of the traffic in the digital world is video.

Consumers have switched off from interruption advertising .

They consume content.

Visual content is what is consumed.

A well told Story is consumed , touches the heart , entertains , educates is shared can go viral in the digital world.

Brand Storytelling is engaging your consumers , pulling them into the story with visual storytelling.

The Brand is not the story.

The Brand is part of the story.

Think of it as intelligent product placement in a film.

Consumers are more conscious of Brands they consume.

They connect with Brands that care about their environment, communities and people.

Brands that tell stories of good build a positive brand perception.

The future of marketing is Brand Storytelling.

The future of Brand Storytelling is Digital , Visual , Local language visual storytelling .

Brands that tell stories of good, connect with the heart.

The Brand and Social Responsibility departments in an organisations are different , managed by different teams.

Having worked both as head of marketing and head of social responsibility in a global IT company I see a great possibility to build a bridge.

I see a great opportunity for coming together of Brands and Good to make a positive impact in our world.

Visual Brand Storytelling will connect Brands and Good.

Stories of good are watched , remembered and they are shared.

Because we all want to share HOPE .

In a world filled with gloom consumers seek Brands with empathy.

The future of marketing is GOOD.

Sanjay Mudnaney

Founder http://www.CrowTales.in a Brand Storytelling Company

Founder Heroes of India http://www.YouTube.com/heroesofindia

Author: Sanjay Mudnaney

My favourite line is "Don't die with your song in your heart". Being aligned to Your 'Truth' is being in Integrity of existence. The future of Life and Work is being in Integrity. I believe that it is time for passion economy as a new world emerges where location does not matter , organisations and people will seek out passionate individuals who are living their calling and making a difference in our world. Experiments in Integrity and Future of Marketing are two themes around which I will share my thoughts . I am on a journey to explore being in Integrity with my 'Truth.'

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s