A STORY ON FABRIC

A denim jeans , how can it be any different from any other denim jeans.

The fabric of any denim jeans could be from the same factory.

And then one has a story and puts it on the fabric.

I noticed this story on the inside pocket of my jeans.

This is the story ‘Why’ I wear Levis.

The story of Levis is the story of Wild West and the cowboys.

The story is why we connect with any brand.

Our Story is why people connect with us as brands.

What is Your Brand Story ?

#brandstory

Sanjay Mudnaney

Author: Sanjay Mudnaney

My favourite line is "Don't die with your song in your heart". Being aligned to Your 'Truth' is being in Integrity of existence. The future of Life and Work is being in Integrity. I believe that it is time for passion economy as a new world emerges where location does not matter , organisations and people will seek out passionate individuals who are living their calling and making a difference in our world. Experiments in Integrity and Future of Marketing are two themes around which I will share my thoughts . I am on a journey to explore being in Integrity with my 'Truth.'

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