A STORY MEANS BUSINESS

I took Shaktiman to Chennai and created chaos.

Parle G sales was having a tough time in Chennai.

We decided to take Shaktiman to Chennai.

I had built the first pan India integrated marketing services company with presence in 124 markets.

Parle products was our client.

I knew the power of stories.

I knew that Shaktiman (Mukesh Khanna) was a hero for children.

As a character he stood for good values.

Was aligned to the Brand Story.

We worked on a plan to take him to Chennai.

Kids could meet him at an open ground.

The only condition for entry was cut the newspaper Ad and attach two empty Parle G wrappers.

We did a integrated campaign Ads , school promotions , PR.

On the D day Shaktiman was on stage.

We waited.

We expected a maximum turnout of ten thousand.

The police commissioner was chief guest.

On that day was chaos , over one lakh crowd turned up !

Kids came in school busses.

Each wanted to touch Shaktiman.

Their hero was in front of them.

Parents too wanted to touch him !

Next day front page news in Chennai was Parle G Shaktiman comes to Chennai.

Parle G sales shot up in the South , market share was captured.

A Story can inspire action.

A Story means business.

Author: Sanjay Mudnaney

My favourite line is "Don't die with your song in your heart". Being aligned to Your 'Truth' is being in Integrity of existence. The future of Life and Work is being in Integrity. I believe that it is time for passion economy as a new world emerges where location does not matter , organisations and people will seek out passionate individuals who are living their calling and making a difference in our world. Experiments in Integrity and Future of Marketing are two themes around which I will share my thoughts . I am on a journey to explore being in Integrity with my 'Truth.'

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