YOR TRIBE IS OUT THERE

We all want to belong , we want to be part of a group , we want to be missed , that is why there are tribes everywhere

You don’t build a tribe , it already exists out there , as a leader you have to find and connect with them . I have a special love for animals , I feel the hurt when I see any animal is abused , many times I have picked up animals who are injured from the streets to get them treated , my love for animals extends to my food habits . My wife has a special connect with old people , if she does see any old person on the street she would stop and go out of her way to help , she regularly visits old age homes to spend time with old people .

We both are different in our choice for causes we follow and support.

Don’t waste time to argue

It maybe difficult to convince me support the cause of the elderly , though I do accompany my wife on her trips to the old age home . Similarly it would not help try convince my wife to support animals , though she does visit animal shelters with me.

Yet a lot of time , effort and money is wasted by nonprofits in trying to convince everyone to believe in the cause they believe in. Even within a single cause example supporting underprivileged children there are so many different options.

This also happens in political space I follow a particular ideology , so some of my school friends who have a opposite ideology expend a lot of energy trying to convince me why what I believe is wrong only that it does not work . It is almost impossible , you cannot convert the believers . The marketing spend in trying to convert no believers is wasted , trying to sell Microsoft to Apple fans is difficult if not impossible.

Tribes Everywhere

We all want to belong , we want to be part of a group , we want to be missed , that is why there are tribes everywhere . It is human nature to build connections and belong , there is the family tribe , the religious tribe , the school alumni tribe , the morning walkers , the cyclist , the diabetics , the organisation you work at is a tribe , the coders , the hackers , environment activist , the weight watchers , the vegans , the Starbucks tribe , the bikers , apple users , spiritual buddies , you look around and you will find a tribe. Each one of us belongs to many tribes , religious , political , brand , lifestyle , school , profession , career , organisation , we are all part of many tribes .

Tribe of Fans is not a marketing strategy

Harley Davidson has a fan tribe , when you see them you know . There is a sense of pride to belong to the community , everything the tribe does has a unique language , they way they dress , the tattoos , the attitude , the lifestyle everything is a reflection of the culture of Harley Davidson . When Harley changed from bing a bike company to a community and made it as part of its business strategy not marketing strategy many of its employees became bikers , many of the bikers became its employees . There is ownership of the Brand by the community , the brand did not build the community rather the community strengthened the Brand !

Tribes loves a conflict

It is Us vs Them , Greenpeace takes on the Governments and Corporations in its fight to preserve the planet. An Apple fan is against Microsoft .In India a Patanjali Indian homegrown Ayurvedic desi brand is against the multinational brand HUL (though it is as much Indian as any ) , the followers of Ramdev Baba the yoga guru back the desi , traditional , low cost brand story.

Lead your Tribe or be a part of a Tribe

You have two choices , create a movement or be part of a movement . If you choose to build a movement your Tribe is waiting out there.

MAKE PASSION YOUR WORK OF ART

When you transcend from surviving to thriving , from being safe to jumping off the cliff so you can fly , when you stretch your wings to take to the sky , when you look at your fear in the eye and walk close , when your work is your art , you are alive !

Pinky is a home maker , she took retirement from her job after 30 years of service to pursue her passion for healthy Vegan cooking . She personally had faced many health issues and going on a whole plant based and raw diet helped her heal , when she experienced personal transformation she wanted to share this with the world , she did this through her passion as a vegan chef ,what could be a better way then to teach a new healthy lifestyle to the world. Tribes are built when a leader experiences transformation and wishes to share good with the world.

Pink’y passion was not money but her desire for meaning in life after 30 years of a corporate career , she wanted to heal those who were suffering disease with whole plant based vegan and raw food lifestyle and she started conducting classes to teach her tribe members the way to live this lifestyle. One by one her tribe was getting healed , she was my first client at my digital payments startup for a online payment link , I was helping her with online bookings of her health classes. I found that Pinky experiences joy in sharing the way of a healthy life , she did this with no expectations. Every day she puts out a message on healthy living through a vegan lifestyle for the benefit of her tribe. As her tribe experienced the benefits through her sharing they began to pay her back by attending her workshops. Her passion is valuable to those who wish to heal their body from toxicity of unhealthy living.

Give your Passion

Give your passion to the world without any expectation , not as a strategy , not being clever , do it to experience the joy of making a difference . Puneet Rao is a fitness coach on Instagram he has been sharing his fitness journey and life with his tribe for many years now . During the lockdown he did this everyday as people were at home, he conducted live sessions on home workouts for the benefit of his tribe. Tribe leaders truly care for their tribe , they want to genuinely help and they do this without any expectations . They are out there , giving everyday , make a difference in the world with their passion.

Puneet later announced a batch for those who wanted to take up his deeper session for fitness for the period of lockdown over a thousand fans signed up for his daily live paid sessions.

Add Value , make it valuable

Dr Pramod Tripathi has been sharing his knowledge on reversing diabetes naturally without medicines through his YouTube channel , he spends a lot of time researching on the subject before he puts out anything . He thinks deeply of the problems diabetics face , the doubts they may have . His mission is educating diabetics with facts and helping them heal. His video on “Should Diabetics Fast” is a super hit because it is a grey area and a question many diabetics have he is helping them ease their pain and find freedom from diabetes. His tribe keeps on growing as the energy of his passion is infectious and adds value to his tribe.

Dr Pramod is on a mission to get one lakh diabetics free of medicines and insulin by 2022.

Everyday is an opportunity to spread joy

Those that succeed do so by giving , contributing adding value , you are in this world for a purpose , and your purpose is to make a difference with your unique gift , when you get up everyday with the joy to give your unique talent to the world , it responds back with love . The energy of giving comes back , multiplied.

Puneet Rao shares his fitness sessions daily on Instagram , he has been doing this for many years now and his tribe has grown. They now trust him and have become raving fans. Pinky shares health vegan recipes daily , Dr Pramod shares honest knowledge of diabetes.

You are not born to survive , you are born to thrive with your unique gifts and when you leave this world you would have left behind your unique fragrance .

The connected world helps us to share our gift , to contribute , to solve a problem , to make life a bit better for someone . Its a long haul , there are no short cuts , it takes time to build the tribe. It does not matter what one does , any job can become an opportunity to demonstrate your art as long as you bring passion to your work . The world needs artists not crowds.

Nurture your unique gift

The deeper you get in nurturing your unique gift , the greater the difference you can make , listen , learn , be thirsty for more. Learning never stops , I spend time on reading everyday, reflecting and nurturing my soul . How many hours of practice would a Serena Williams put in her game ? Steve Jobs learnt the art of connecting with his tribes with storytelling at Pixar , he was a master storyteller . There was magic when he would take stage to launch the next apple product , he perfected the art of story over the years.

A painter immerses in his art perfecting the brush strokes , a singer keeps at his practice to master his vocal chords , a musician spends time perfecting the notes , in every field those that succeed devote time to practice their art , get better and keep learning the new that is emerging.

Size of your tribe does not matter

Pinky has a few hundred tribe members , Dr Pramod has thousands , Beatles had millions , it is not the size that matters , what matters is are you adding value and do you feel good doing what you do.

You are an Artist

An artist is in love of his creation , he is obsessed with creating , when he does his art , time stops and Gods love flows through his work. Whatever maybe your work , be an artist , create art , fall in love with your creation , give your best art to the world , not for the likes and awards , not for what you will get in return but because you are born to share your best gift.

When you transcend from surviving to thriving , from being safe to jumping off the cliff so you can fly , when you stretch your wings to take to the sky , when you look at your fear in the eye and walk close , when your work is your art , you are alive !

#passionproject

Sanjay Mudnaney

Live your Passion .

BUILD YOUR TRIBE

One man or a woman can change the world , begin a movement , build a tribe . Begin Now !

You have an ‘idea’ , ‘product’ or a ’cause’ you are passionate about , ask the next question who is your tribe ? In the 1980’s Beatles created a different kind of counterculture music rooted in skiffle , beat and 1950’s rock and roll , their sound incorporated elements of classical music and traditional pop. The group revolutionised many aspects of music industry and were often publicised leaders of the era’s youth and sociocultural movement .

They changed the game and built their tribe , rather the tribe already existed , the youth who believed in counterculture , they provided the leadership to connect the tribe with different kind of music.

Facebook recently launched its Facebook shop to help small businesses to set up their digital stores and get found on social media . I had an idea on similar lines a few years back ,as a Co-Founder of a digital payments startup I built a social commerce platform on top of the digital payments solution , it was an end-to end solution from setting up a digital store to checkouts and digital payments . The idea was as simple as click-share-sell .

One of the first customers to the platform was Nainital Bikers , who as the name suggests was into bike rental business in Nainital a scenic tourist location . He had a big challenge of getting travellers to book his bikes and make the payment before they travelled , many times they would call and book the bike but then if they did not travel , he would end up making a loss of day in and rental revenue . He came to know of our service through a story we had shared on Facebook. Nainital Bikers was the representative of our tribe , small business owners across small towns of India who wanted to expand beyond their geography and were looking for an end to end solution to quickly put up their online store and get bookings and payments online . The tribe for the solution we were building was out there we had to reach them .

Know the persona of your tribe

One of my clients is in healthcare , I spent a lot of time initially meeting the existing customers , listening to their stories , understanding their pain point and more importantly observing things they said and also did not say . This is one of the qualities I learnt early in my career as a marketeer and it ‘Empathy’ , I would get into the shoes of my clients and feel their pain .I have been told I am highly anecdotal , I gather stories . I feel this is an important trait for anyone in marketing or for that matter in business , one needs to have the ability of keen observation and story listening.

Even if you are leading a cause you have your tribe , those that believe in your cause . PAWS is a small charity organisation run by Nilesh Bange, he runs his NGO with volunteers from campuses , he does this by reaching out to those who have soft corner for animals , similarly he has managed to get celebrities who care for animals associate with his cause . He does not have big budgets but he is very smart with identifying his tribe and connecting them with his cause.

Know who is not your tribe

One of the biggest mistakes businesses do is include everyone into their definition of tribe . Coming back to the example of the healthcare client it was clear that our tribe needed to be well educated as some of the concepts covered in the program that needed to be followed required deeper understanding of the principles, so we dropped those who did not meet the qualifier as our tribe. We would have wasted marketing effort on someone who would finally not pick up the service and if they did , would not be a satisfied clients.

For Nilesh who runs PAWS it would be wasted effort to try and enrol those who are passionate about the cause of environment or children education , he would rather focus on engaging his crowd of animal lovers.

Focus

Your business cannot be everything to everybody , it is highly inefficient , yet initially it seems difficult to say no and this can be one big mistake that gets you off track in building your tribe . Yet this is the most important thing to do , stay focused. The healthcare client I worked with did this thing brilliant right, they focused on the diabetes segment and worked on constant innovation and improvements in supporting lifestyle changes and medical support to patients , though the end result was also weight loss for many and that too is a big segment , the focus was never lost , it stayed sharply focused on diabetes. This allowed the team to master a narrow niche and carve out brand reputation as being experts .

Also the client had multiple programs aimed for the same segment this too was streamlined . What do you stand for and what you offer has to be a narrow focus. This also allows for sharper communication and targeting on social media.

There is a temptation to keep adding the list of services , this defuses the idea of a tribe. Also it does not help build sharp mastery of the subject.

Add value

In the passion economy your passion is the value you add and you need to be good at your game . If you are not adding value , you are not valuable. Your passion must add value to your tribe for you to build your tribe. The Doctor I work with in healthcare is passionate for getting patients off medicines by following a healthy lifestyle and he puts out a lot of valuable educational content free on his YouTube channel. Few of my friends are passionate life coaches who freely share knowledge that would help their tribe and they have been doing this for years . One of them has built a strong following on Linkedin, one of them who is in fitness has built good number of fans on Instagram.

From a sales perspective this could be seen as a funnel , starting with free offer , leading to small paid trial and then subscription or purchase .

How would this work for a cause ? There seems an imbalance between the giver an receiver as if the giver is on a higher pedestal , but if you connect with those who identify with your cause the engagement adds value to their soul. they want to be associated with the cause as it nurtures them . I have also found that volunteering for a cause develops leadership skills in people . If you ever face depression or anxiety one of the best ways to find perspective is to engage with those that are going through challenge , the experience can change you.

1000 Raving fans

There is another model one can work on and that is of 1000 raving fans. If you have been regularly adding value you could build 1000 raving fans , this is not an exact number but it gives you a order of magnitude . You don’t need millions of followers to succeed at what you do, it is fine to build a tribe of 1000 raving fans . This is a different way to build business , you need to work more deeply and add value to 1000 individuals. It is these 1000 fans who could subscribe to your service paying a substantial fees worth your time or become your core volunteers to spread your idea . But be sure these are fans who you engage and add deeper value.

Spiritual tribes understand this well , there is an inner circle , those that are close to the Guru , the students who believe it is their duty to spread the word .I had seen some employees in organisations I worked in give up their comfortable jobs and careers to support such spiritual tribes , they were completely convinced about the work and became champions for the teachings and adding tribe members.

Be Authentic

Your differentiator is you , if you are in a crowded market place where there are hundreds who offer the service you offer , you need to be authentic and find your niche . Don’t try to copy , build your style , do something that is different , that is you , that comes from your passion , find your unique niche . Don’t chase money , chase your passion , add value , be authentic , build your niche, money will follow.

One Man can change the world

So can a woman , a tribe is a movement , the movement could be getting people live a healthier lifestyle , listen to a different kind of music , run marathons after 60 , live an abundant life , drop materialism and simplify life with minimalism, become financially free with value investing , make everyday giving an habit , volunteer to teach , live their passion .

Don’t chase money add value to your tribe every day. You need to be persistent, tribes are not built overnight , you need to be out there consistently adding value , learning , improving , making a difference to your tribe.

Yes , one man or a woman can change the world , begin a movement , build a tribe . Begin Now !

#passionproject

Sanjay Mudnaney

#passionproject is an idea to share my over three decades of marketing experience and work with some of the most passionate business and social sector leaders to help ignite and passion in individuals , businesses , and causes. I believe in the idea that “you are the creator and creation is within you”.

WHAT KILLS PASSION ?

There is no scarcity in the world it you stop competing for attention and waiting for likes . If you have an idea there is a tribe out there , create a movement . Go rock the boat.

As children we have no limitations , we can dream , we can travel places in our imagination , we can speak our mind and then system takes over . We don’t carry any judgements , we dance if we have to , we sing if we have to and then comes ‘No’ , you cannot do this , you cannot have this , you have to follow the rules. You soon get into a race , a race for marks , for grades , for being liked .

Likes kills Passion

‘Like’ is not just a social media button , it is understanding the nature of human psychology of being liked . This begins in childhood , we are told what is liked by the society , we do things to please our parents , our teachers . The good remark on homework , the tick mark is what is appreciated . We learn quickly that we have to be part of the crowd , be like the crowd . Being different is not appreciated , is not encouraged , gets you to be ‘not liked’. I accidentally discovered my passion to enrol an audience to an idea in school elocution competition . I remember one day I was very tense before going up an speaking on stage , the pressure of how the audience would react was very high and then something happened , I just dropped the pressure of audience reaction and said to myself “it’s my time , I am going to have fun” and I had fun . I had discovered a secret “do the thing because you enjoy it, not for the audience reaction”.

Today we put up a post and then go back to check likes , I write this blog and then wait for people to appreciate . Parents have been replaced with bosses , we try to do things to please those above us . We wait to get applauded , for others to tell us we did a fine job . We put up pictures on our social media walls to project an image that we wish the world to see , only because we wish to hear the sound of ‘like’ rather the click of ‘like’.

In the chase of likes we forget what we truly love , we fear ‘not being liked’ , we create a pressure to perform . It is the weight of ‘like’ that kills our real authentic self , our passion.

We don’t want to be lonely , we want to belong , be part of the crowd, and so we confirm , we kill our authentic self , burry our gifts , wait for another day , a day when things would get better and then we would live. That day never comes.

Insecurity stops Life

It’s a big bad world out there we are told and as soon as we get from academic life into the work world we see that we are on our own . People get into jobs because that is the way to earn a living . We earn to live , to pay the bills , to take the vacation , to buy the car , the house , the gadget and show the world we have arrived . We kill our passion our dream our authentic self because standing out , rocking the boat doing our stuff would mean being different . Being different and living our gift seems tough , how would one survive rocking the boat , there are bills to be paid.

Yet look around and see any successful person in any field , they have confronted their fears , the real fear is not that you may get fired or that you may fail at business , the fear is that you could miss life ,surviving . Ask any old person do they have any regrets and they will tell you , it is the regret of not have lived their calling .

Our heart sings when we do what we are born to do when we give our gifts to the world . Insecurity stops us living our calling , it stops life. When you wake up every day and you don’t sing you song , it is a day not lived and before you know it life maybe over.

Drop Scarcity thinking

The thinking that there is not enough for everyone in this world , that only one child can top the class , that there is a bell curve , competing all the time to become like them . You can learn from others but you must live your own life .

If an Ashank Desai can come from a poverty in a village to build a global IT company anyone can do it , Ashank does not have more time of more hands , the only thing is he thinks differently , where you see scarcity he seeks opportunity. When the four co founders of Mastek began their journey with no money to form a software company in 1982 no one was doing that , it was unthinkable , so many would have told them it was foolish idea , they are well educated from the finest institutes of IIT and IIM in India of they must get a job. They decided to listen to their heart instead of their heads.

There is no scarcity in the world it you stop competing for attention and waiting for likes . If you have an idea there is a tribe out there , create a movement . Go rock the boat.

#passionproject

Sanjay Mudnaney

If you wish to join the global passion project drop me a mail smudnaney@gmail.com with what you do and and what is your passion .

PASSION TO MONEY – 2 (BEGIN)

You have only one life , don’t wait for tomorrow , don’t live a life you don’t love . Begin Now !

Girish Kulkarni started his journey in the social sector accidentally , during his college days he had a friend who never spoke about his family , one day they happened to find out why , his mother was in flesh trade. This shook Girish , he saw the poverty , the utter helplessness of the family . He could not sleep , he decided to do something about this and fight to get women and children out from flesh trade. He gathered a few friends and then began a journey for a cause of freedom and life of dignity for commercial sex workers . Today Snehalaya an NGO run by Girish is a home to over 800 children of commercial sex workers over 400 of them are impacted with AIDS , another NGO Snehankur takes care of infants who are abandoned on the roads by mothers.

How could one man achieve so much , he yet teaches in college . He shared with me the secret one day , he said “I just began and people joined me on the way” .

Get into the water, get wet

Every success story starts with a fire within to change something and the first step is to begin , take that first step . Most people in the place of Girish would look away , leaders in the social sector I have met don’t look away , they get involved . They don’t even care about resources and challenges they may face . Girish had to face the mafia , he was not afraid . So may times you have an idea but you hold back because of fear and the fear is of the unknown .

We all get used to our comfort zones we are told , stay safe , don’t rock the boat , survive . You cannot learn swimming without getting into the water , you cannot ride a cycle by reading books and watch videos on YouTube . You cannot build your passion into business by just thinking . You have to take the step , you need to begin.

They will warn you , its tough , but do it anyway

You will not have all the answers , last year when I began my entrepreneurial journey at the age of 54 after over 30 years in the corporate world I had no idea of what to expect , there was no comfort of monthly paycheque , I was also warned this is not the age (I don’t know what age has got to do with anything). I had to stay flexible , I had something in mind but there is so much I have learned by being open to opportunities .

The places I expected would open doors did not , those I expected support from did not and for this I have nothing against anyone , I had to learn this is the way of the world for an entrepreneur , you are on your own ! this is a solo journey and some times it does get lonely .

There were so many friends who warned me in good faith , “the market is bad , things are tough , it is not easy” , then there was “you are cut out for the corporate world” and it is true I also had all these fears when I began.

But I was passionate about helping those with passion with my 30 plus years of marketing experience , in the past one year I helped a healthcare brand scale 3x , I trained with over 500 NGOs on fundraising with storytelling , I built so many more networks, I have added many more clients . Every day is a new possibility , I have read so much more , I have travelled so much more , I have grown so much more. I have been doing what I call is “blessed work” with some amazing people. I also found a business partner on the way.

I have worked with some highly successful entrepreneurs they all began from zero , Madan Bahal to founder of Adfactors PR which is the largest agency in Asia began with a table space in a shop, when I joined him he had a very small rundown office at fort, Ashank Desai and the Co-Founders of global IT company Mastek began their journey at one of the Co-Founder Ketan’s home , they had no money and were first generation entrepreneurs, I have visited that place with Ashank. Dr Pramod Tripathi who I work with now in healthcare began with supporting just a few people with diabetes reversal with diet , today the team has touched over 50,000 diabetics with a team of over 100.

The reason to begin now is simple

  1. You are given your gift to share with the world
  2. Your heart beats when you sing your song , share your gift
  3. Don’t die with your song in your heart

You have only one life , don’t wait for tomorrow , don’t live a life you don’t love . Begin Now !

Sanjay Mudnaney

#passionproject

It is my passion to help those with passion scale , find their tribe , live their purpose . I am open to keynote sessions, motivational talks on living your purpose , call me on 9821876559 . Visit my website http://www.digitaltribes101.com

CONVERT YOUR PASSION TO MONEY – 1

There is a term TGIF (Thank God It is Friday) which is very popular , many employees wait for the weekend to live their lives !What is it that has been missed ? Why would so many people trade their lives to do what they are not passionate about ?

The singers , the artists , the teachers , the coaches , the wellness experts , the happiness coaches , the bakers , the chefs , the fitness experts , the doctors , the designers , the hackers , the coders , the mind readers , the motivational speakers , the storytellers , the stand up comedians , the photographers , the models , the entrepreneurs , the affiliate marketeers , everyone who is part of the passion economy. this is your time to live your passion . My favourite line has been “Don’t die with your song in your heart.” .

In my corporate career spanning over three decades I have spoken to many employees who were doing what they didn’t love just for the paycheque. Every year Gallup employee engagement studies that shows roughly 50 % of the employees are not engaged with their work and around 20% are actively disengaged . There is a term TGIF (Thank God It is Friday) which was very popular , many would wait for the weekend to live their lives !

What was being missed ? Why would so many employees trade their lives to do what they were not passionate about ?

Till COVID 19 happened , suddenly many individuals lost their safe jobs , there are pay cuts and there is uncertainty . The future of jobs could be contracts , where you get paid for what you deliver, this gives organisations flexibility to get the best talent for job at hand.

For passionprenuers the post COVID world is a golden opportunity to shine in a globally connected world . The world needs a lot more passion , people who bring passion to their work , those who are artists , who go beyond to make a difference , those who are out there to change the world with their contribution.

Don’t follow the Crowd , make your path !

It all begins as school , we are told what the crowd does must be right . In school I loved getting up on stage and speaking to an audience , I won numerous public speaking competitions . I loved to share ideas and stories that would grab the attention of audiences. I was a avid reader and a dreamer , My favourite subject was history , I would not just read history , I would get inside history , visit the times in my imagination , feel the emotions of characters in the history books . I top scored in History in the state examinations.

Yet when it was time for choosing my stream for my career after school I chose what the crowd did , I picked up the science stream as it was most sought after and then I failed . I switched into commerce which again I did because that was the next obvious choice and after graduating my first job was in accounts and I hated it , I quit within a month . At heart I was a storyteller who could get into a story and wow my audiences to become a part of the story . I found my calling in sales and marketing , since then I have been storytelling for over 30 years.

Follow the crowd has been built into our subconscious mind both by the society and parents also our education system believes in grading children . Disengagement begins when we follow what the crowd does and not our heart.

If you are not passionate , don’t begin

Each one of us is born with a unique gift, yet we forget our gift . My son Mayank made a short film in school using his mobile phone , I could see he too was a storyteller . He would click pictures that would tell a story. He chose what he wanted to do in life very early , he chose his college education in mass media , on his own he learnt the tricks of photography and he is a artist who specialises in fashion photography .

All I did was not get in the way and support his decisions . He would do collaboration shoots free , he worked with the best photographers in the business for free . I once asked him why he does that , his answer was “I am getting to learn from the best free of cost”. He had more short term lucrative choices even in photography but he stuck to fashion , like wedding shoots were easy money , yet he was focused on his passion . He stayed focused , his work has been featured in leading fashion magazines and just few months back he did a shoot with an Indian film actress, model and the winner of Miss India international title , Esha Gupta . (You can follow Mayank’s work on http://www.mayankmudnaney.com).

Myank is happy because he is following his passion for fashion photography , he can be at shoots from early morning to late nights , he is never feels exhausted or stressed . He loves to do a shoot on any day including a Sunday , there is no TGIF and he is not chasing money , he is chasing good work , money comes . I didn’t teach Mayank marketing , his passion reflected in his work and his work got him word of mouth business.

In any field those that succeed are highly passionate about what they do and I have worked many passionate individuals and entrepreneurs so I know . And it is not just about making more money , I have seen passion in founders of all non profits I have worked with for their cause . You cannot lead for a cause if you are not passionate , Dr Ashish Satav serves the poorest of poor in Melghat , he was so passionate about serving the poor tribals that during college in minus temperatures he would bathe in cold water to get himself acclimatised to working in tough conditions.

The biggest risk is playing safe

“The monthly paycheque is comforting , besides I have responsibilities , so why take risk ?” is the answer I get from some I speak to. The is another answer “I will begin later after I have saved enough .” Nothing wrong with these answers and one has a choice to live the way one wishes to.

What one needs to get is that paycheque comes only when you add value to business and to that extent you are in business even if you consider yourself to be in the safety of a job. And you will find you are a safe player you cannot go far , being one of the crowd , not standing out , playing safe , is risky , in business also in a job . If you are a commodity you could be replaced sooner than later.

You need to rock the boat , stand out , make a difference , be counted . Also remember you have only one life and as I said my favourite line is “don’t die with your song in your heart.” . The biggest regret people have in their old age is regret of not living their passion , It is risky to play safe.

My school friend Huzefa who is a serial startup founder tells me that in silicon valley “failure is considered as a batch of honour”. He says that his failures were his biggest teachers. Every startup is a risk , its a bet on the future many of them fail yet even in failure there is learning . I was part of startup ideas that were ahead of times , yet from each I learnt something that helped me become better at my game. So take risks , rock the boat , you have but one life.

The world is waiting for you , begin with passion

The biggest advantage for passionprenuers is that the world is ready for the passion economy , the internet , the smart phone and low data cost now make it possible for you to reach your tribes anywhere in the world. Anyone today who has passion and an idea he or she believes in you can find your tribe on the internet . It needs persistence but the time is right . Post COVID there would be an acceleration of businesses going online as customers are going to spend more time on the net .

You need to have the passion for what you are doing , if you believe in going vegan helps individuals to heal diabetes , you need to be vegan , if you believe that stress can be healed through meditation , you need to practice meditation, if you believe yoga can make an individual fit you need to be a Yoga practitioner yourself. If you are in a job , find passion in what you do , go beyond , take risks.

You need a back story , why are you doing what you are doing and you need to be passionate about whatever you do.

Your journey as a passionprenuer begins with YOU !

#passionproject

Sanjay mudnaney

#passionproject is my way of helping passionprenuers make impact . I have helped passionprenuers in healthcare , wellness, causes scale , If you are part of passion economy and want to scale your impact get in touch with me on 9821876559 .

DON’T SURVIVE , ROCK THE BOAT !

Anyone can build a Tribe , you need to have an attitude of rocking the boat , challenging the status quo , connecting the tribe with your idea. Remember you have only one life , make it meaningful.

My very first job out of campus was in a leading computer education company , I was promoted as a branch manager at the prime location, Nariman Point centre which had been a laggard and loss making business, we had experienced stalwarts who had managed the branch but it continued to be loss making . Though I was a fresher , had no managerial experience , as a product executive I had launched a highly successful course for chartered accountants as my first assignment for the company. I was given the charge.

I gathered the team , freshers and a few experienced hands and I enrolled them on an idea ,’we are in the business of making a difference’ , I made them see that every student who did our course was either getting placed or was getting promoted. I asked the team to forget all about ‘target’s and just connect with customers as people and bring one quality to the table ‘Empathy’ and I said “Make friends , make a difference ,have fun , enjoy the journey” . Some thought I was crazy, this was a loss making centre , perhaps they thought I would fail . I took a risk , this had never been done before , I was rocking the boat .

Tribes connect with an Idea

The idea rocks the boat , I was also busting the myth that 9 to 5 = Job , Job = Targets , Targets = Stress , that employees need to be micromanaged . The definition of job was shifted from ‘work’ to ‘contribution’ .This was an idea that the tribe enrolled to.Techies were used to being told what to to do , that was their experience , this was getting challenged with ‘taking ownership’.

The idea challenges the status Quo

A tribe challenges the status quo . If what is going on is normal there is no reason for a tribe , a tribe comes alive when the existing norm is challenged , there is an alternative story . I attracted team members who believed in the idea of making a difference . I remember the shift in sales team , they even refused registrations of students where they felt the course would not help them and this even when the students were ready to pay. This was different and the team genuinely felt good about contribution as an idea.

Yes we were young maybe naive but this centre turned around , it became a profit centre , we grew year on year and recorded a 300% growth. I had rocked the boat and challenged the status quo.

Tribes need a Leader

Every Tribe needed a leader , the leader is the connector of the idea and the tribe. This was a young team of techies and teachers , all I did was connect them with an idea of authentic ‘contribution’ and ‘we are in the job of making a difference’ and that we must have ‘fun’ on the way . I was not managing the team but leading the team with an idea.

I have seen similarly a strong tribe at Mastek , this flowed from the founders , the very nature of business focus on building products and solutions in software industry when no one was doing that was different , every other IT company was running a body shopping and later offshoring business . First generation entrepreneurs , living by values all this was different , not many know Mastek was the first IT company to list on stock exchanges in india and also the first to give ESSOPs . Mastek was rocking the boat ,Ashank Desai amongst the founders was leading the tribe with the idea of Mastek.

You can build a Tribe within your Organisation

As head of Marketing and Communications at Mastek I experienced building a tribes within an organisation with a unique project .The challenge was to build Mastek employer brand presence in campuses , we had no visibility on the ground . Going by the traditional route of sponsorships would not help , it was too crowded a space . I came up with an idea of a campus IT solutions contest (As that was the core strength of Mastek) with a social connect that evolved as one of the most successful employer brand initiatives ‘Project Deep Blue’ . PDB is run in campuses with over 800 teams participating every year in a four month long project and contest to build real life IT solution for the social sector . When I got this idea six years back we only had a core team of three , I first enrolled Sundar , Co-Founder of Mastek who has been a mentor to the project and then we got volunteers to join as mentors from the wider organisation.

The mentors joined because of the sense of ‘contribution’ to the student community , first a few joined , then a few more , now the word has spread , everyone wants to be part of this annual initiative . The mentors do this beyond their day jobs in the evening and on weekends, there is no direct benefit for those that join other than being part of the Tribe of ‘Project Deep Blue’ that makes a difference to the lives of students.

There is another attribute of a tribe , it is not just the leader but the tribe members enrol other tribe members.

Leaders who rock the boat build tribes

When I worked with Madan Bahal of Adfactors to build Mnet , the first pan India integrated marketing company , we were rocking the boat , no one had done this before. Madan has constantly rocked the boat to build the largest PR agency in India . I have seen Madan at work ,from day one he has taken risks to bet on contrarian ideas, rocked the boat doing the unconventional.

I have worked with social sector leaders Dr Abhay Bang , Dr Prakash Ambedkar, Dr Ashish Satav, Girish Kulkarni, Vinayak Lohani , Adhik Kadam , Mamoon Akhtar each one has rocked the boat and built solid volunteer driven non-profits. Money and resources did not stop them , they just believed in an idea led from the front and connected believers. If they could do it without any resources no one can have an excuse. As Girish Kulkarni of Snehalaya says “You just begin the work , people will join you on the way” , this is the secret of tribes ,a leader leads the way and other believers join in . Tribe is a movement that is waiting to happen.

Dr Pramaod Tripathi the founder of Freedom From Diabetes who I help with strategic marketing and sales is rocking the boat with diabetics . In a world where diabetics have been told ‘once a diabetic , always a diabetic” he is getting them free from medicines and insulin with diet , exercise , inner transformation and 24x 7 telemedicine medical through app.

Sudhakar Ram , Co-Founder at Mastek , who I consider as a friend , philosopher and guide would tell me that I had the knack of enrolling people to ideas . My experience across organisations, non profits and leaders tells me they are all enrollers of ideas and that anyone can be an enroller of ideas, anyone can build a Tribe , in the digital world it is even more possible , you need to have an attitude of rocking the boat , challenging the status quo , connecting the tribe with your idea. Remember you have only one life , make it meaningful. Don’t survive , Thrive ! If you play to survive you will become a commodity and commodities are replaceable !

Start a movement , build your Tribe.

Sanjay Mudnaney

DON’T WAIT TILL YOU GET FIRED !

I do keep getting requests from friends I know who have lost their jobs to help connect them with someone I know. These are difficult times , many people have lost their jobs , many have received pay cuts in their salaries . Yet EMIs need to be paid , children’s school fees need to be taken care of there are essential home expenses and bills that have to be paid. There is a uncertainty of the future as economic impacts of the pandemic are being felt across industries . A new world is emerging , in this world you are in business within and outside a Job.

9 to 5

My father joined the MCGM and he retired from MCGM , one job for a lifetime . There was a concept called job security and you worked on a given time schedule 9 to 5 with 20 minutes of lunch break. There are some places like this even now mostly in the government services , not much has changed.

The myth of job security was busted in the capitalist world gradually the western concept of hire and fire found its way to Indian organisations, there is no 9 to 5 any longer .

Living for the Paycheque

There was another popular term ‘TGF’ , Thank God it is Friday . What this stands for is , get through the week to live life on the weekends. Most employee satisfaction studies year after year show that over 80% of employees are not satisfied with their jobs and yet the continue because bills have to be paid.

HR teams continue with engagement activities to build bonding with the organisations and improve job satisfaction scores. If this would have helped the scores would have improved , what we know is they have not. This has got nothing to do with HR.

Survivors don’t Survive

The new world that has unfolded long before the pandemic , in this world if you play for survival , you will not survive . Those that play safe , fit in the boxes , do what is told are commodities and commodities can be replaced with something or someone that is cheaper somewhere . If your job can be described you will be fired the day something or someone cheaper can take up the job.

Like when WFH becomes the norm it would become ok to hire people from tier two and tier three towns at much cheaper rates , because now location does not matter. This will hit sooner than later , so be prepared.

Don’t wait till to get Fired

Seriously those that have not yet been fired don’t wait till you get fired . Get into business , your business now . And by this I don’t mean quit your job , I mean build the attitude of an entrepreneur . You are on Your Own ! get this no one will save you .

Do what you Love

Each one of us is born with a gift , this gift makes us unique . Find your Gift and share it with the world . Don’t play safe , rock the boat , do stuff that excites you every day . Don’t chase paycheque , chase your dreams . And you turn around and tell me “there are bills to pay” , you keep surviving and yet will get fired anyway anytime . What you do is miss life . If you are a dancer , go and teach people to dance , if you are a singer go out and sing your song , if you love to write code, make poetry of code writing ( I learnt this from a brilliant code writer and they have a group for beautiful code !) . Don’t do mediocre stuff , that you don’t love .

Become the Best

Best not by comparison with others but by your own standards , keep learning , get better and better and better at doing what you love to do . How many hours of practice do you think a Virat Kohli puts in to get good at his game ? Can you set aside a few hours daily to learn something new ? I do that by following the best in the field on YouTube , reading from Blink , subscribing to The Ken .

Re-Invent

A tree that bends in a storm survives the one that stands against the storm falls . The new world emerging is online , re-invent yourself . If you hold the position “this is the way I have done things” and stick to it you will fall , if you are a journalist who has lost his job re-invent yourself as a content writer or a story writer for the digital world . Remember whether you are in a job or outside you are in Business. lot of education is now possible thanks to free channels like YouTube ,Linkedin Learning , Udemy .

If you have lost your job take the next six months to connect with your calling and re-invent yourself , learn , educate , get better , work for free , volunteer, network , build your tribe be ready for the new world . This break could be the best thing that has happened in your life .

Tribe

The good old adage of sales build your Network , in the new world I would redefine this as build your Tribe . Either lead a tribe or become a part of a tribe . Either create a movement or become a part of a movement . Give your best to your Tribe , build your credibility make it the meaning of being alive. Tribes create belonging , they hold ideas connect people.

You are on YOUR OWN

Get this in your head the future of jobs maybe your own business, contracts , freelancing or even when you are in a job , you would yet be in business . All the rules of business apply , take risks , stand out , rock the boat , make a difference , build your authentic Brand . Remember if you are commodity you will get replaced /fired some day ! if you are not adding value and are replaceable with something cheaper , you would be replaced some time sooner than later. IF YOUR JOB CAN BE DEFINED YOU WILL BE REPLACED WITH SOMETHING OR SOMEONE CHEAPER ! DON’T GET DEFINED , GO BEYOND THE BOX !

These are tough times but remember ‘This too shall Pass’ and this will pass . The worst of times do pass at the end of a dark tunnel there would be light , yet before the light is seen you would pass through the darkest part of the tunnel but finally there would be light. Let this pandemic be an opportunity to re-invent yourself , to come out stronger , to be ready for the new world, to live life on your own terms , not survive but THRIVE !

If you want to I am available to help and guide you.

Sanjay Mudnaney

BRAND AND SOCIAL RESPONSIBILITY

The outcomes of Project Deep blue indicate that is possible to align Brand purpose with CSR .

Mastek an IT solutions company wanted to build its employer brand in the campus , it suffered a low brand recall. Mastek is a global IT solutions company with a unique people culture and high social conscience. We needed to communicate this brand message at the campus. The traditional route would be sponsorships of campus events but there fear was getting lost in the noise.  

Project Deep Blue was designed as a campus contest which would connect social sector , students , employees and the brand Mastek. Students had to solve real problems of the social sector through IT solutions. The students would be mentored by Mastek employees. The project was not superficial and needed 4 months of intense interaction and working as a team.

Through the process of participating in Project deep Blue students experienced 1. The unique people culture of Mastek as they interacted with Mastek mentors 2. They gained real life experience of solving social sector problems 3. They were exposed to subjects like design thinking and building IT solutions from experts at Mastek.

The result was that in the 4th edition of Project Deep Blue over 800 student teams participated in the contest ,a strong brand recall as a socially conscious organisation and a IT solutions company has been built at the campus and most important the unique people culture was experienced by the students in interaction with mentors. Mastek mentors too gained by engaging and learning from fresh out of the box thinking of students. The social sector gained with out of the box IT solutions developed by the young students. Mastek gained by instantly recruiting the best talent.

The outcomes of Project Deep blue indicate that is possible to align Brand purpose with CSR . I am of the opinion that in the digital world telling Brand stories around CSR would help build Brand Trust and align CSR with business. What are your thoughts ?

Check out the video of contestant feedback on Project Deep Blue https://www.youtube.com/watch?v=tyulIb_3ID0&list=PLWpXLvyorqav3B0O21rHTHUDj0YNmrVmm