ASK THE QUESTION WHY

One of my clients had set a goal in mind , to get a million followers in a defined period. And I told him that is the wrong place to begin.

Why do we do anything , why do we exist , what is the purpose of it all , these are mans deepest questions . Business or career is not distinct from life , it is part of life , it is where we spend most of our time of waking hours once we get past school and college. Yet we see them as distinct compartments. I see life progress in three stages .

If I look back at my own life the three stages I experienced are :

1. Clean Slate : The early years of life are like a clean slate . Nothing is written , and then impressions are formed , by parents , by family , by society , by the education system . What was a clean slate full of possibilities , gets restricted , the open space shrinks . We get defined , what we can do , what we cannot do , what is possible , what is not possible .

The school , the college , everything defines us , we have to be hammered with education and information to fit in , to be part of the crowd. The clean slate slowly gets filled up , possibilities and dreams are killed.

2. The World : We are told now its time to get serious . Till a stage in life we are sheltered by our parents and then we suddenly go out into the world . The period of learning at school and college is over , now we are told yo enter the real world . Finding a career , making money and then more money , running after fame and power , looking for approval .

This is the phase of being on a treadmill that does not have a stop button.

3. Before the End : At some stage the realisation sets in that the pursuit of happiness is an illusion that is shattered by death. We know that all this life as we know it will end some day , we look back at memories . Studies of people at end of life have found that one of the things that most people regret is not having lived their life fully , not having taken the risks , they played safe and chose to follow the crowd .

We see it and yet we do not see it. Before we know the game is over. It’s too late .

So why am I sharing this in #passionproject , because I feel we need to wake up . We do not have unlimited time on the planet earth, we are travellers here . Asking the deeper questions adds meaning to life , to everyday , it is the reason why we wake up every morning.

FREEDOM : When I peel down the layers I find that the deepest desire we all have is for freedom , freedom to live life on our own terms , freedom to find and live expression for our unique gifts , freedom to live from possibility .

CONTRIBUTION : Before we leave this planet , did we make any difference , we were all born with a unique gift . Did we contribute with our gifts ? Did we sing our song .

PASSION : What is that one thing that we are passionate about , that does not feel like work , that we can keep doing whether it is a weekend or a weekday. If we focus on our passion and become the best at something, not in comparison to others but simply perfect our art whatever that maybe we will be deeply fulfilled.

When everyone is running on a treadmill, it is important to pause , get off the treadmill, step back and ask the deeper questions . Don’t just live , but live a meaningful life. You don’t begin with aiming for a number, you begin with asking “Am I singing my song ? and am I having fun on the journey?”

#passionproject

Sanjay Mudnaney

MAKE PASSION YOUR WORK OF ART

When you transcend from surviving to thriving , from being safe to jumping off the cliff so you can fly , when you stretch your wings to take to the sky , when you look at your fear in the eye and walk close , when your work is your art , you are alive !

Pinky is a home maker , she took retirement from her job after 30 years of service to pursue her passion for healthy Vegan cooking . She personally had faced many health issues and going on a whole plant based and raw diet helped her heal , when she experienced personal transformation she wanted to share this with the world , she did this through her passion as a vegan chef ,what could be a better way then to teach a new healthy lifestyle to the world. Tribes are built when a leader experiences transformation and wishes to share good with the world.

Pink’y passion was not money but her desire for meaning in life after 30 years of a corporate career , she wanted to heal those who were suffering disease with whole plant based vegan and raw food lifestyle and she started conducting classes to teach her tribe members the way to live this lifestyle. One by one her tribe was getting healed , she was my first client at my digital payments startup for a online payment link , I was helping her with online bookings of her health classes. I found that Pinky experiences joy in sharing the way of a healthy life , she did this with no expectations. Every day she puts out a message on healthy living through a vegan lifestyle for the benefit of her tribe. As her tribe experienced the benefits through her sharing they began to pay her back by attending her workshops. Her passion is valuable to those who wish to heal their body from toxicity of unhealthy living.

Give your Passion

Give your passion to the world without any expectation , not as a strategy , not being clever , do it to experience the joy of making a difference . Puneet Rao is a fitness coach on Instagram he has been sharing his fitness journey and life with his tribe for many years now . During the lockdown he did this everyday as people were at home, he conducted live sessions on home workouts for the benefit of his tribe. Tribe leaders truly care for their tribe , they want to genuinely help and they do this without any expectations . They are out there , giving everyday , make a difference in the world with their passion.

Puneet later announced a batch for those who wanted to take up his deeper session for fitness for the period of lockdown over a thousand fans signed up for his daily live paid sessions.

Add Value , make it valuable

Dr Pramod Tripathi has been sharing his knowledge on reversing diabetes naturally without medicines through his YouTube channel , he spends a lot of time researching on the subject before he puts out anything . He thinks deeply of the problems diabetics face , the doubts they may have . His mission is educating diabetics with facts and helping them heal. His video on “Should Diabetics Fast” is a super hit because it is a grey area and a question many diabetics have he is helping them ease their pain and find freedom from diabetes. His tribe keeps on growing as the energy of his passion is infectious and adds value to his tribe.

Dr Pramod is on a mission to get one lakh diabetics free of medicines and insulin by 2022.

Everyday is an opportunity to spread joy

Those that succeed do so by giving , contributing adding value , you are in this world for a purpose , and your purpose is to make a difference with your unique gift , when you get up everyday with the joy to give your unique talent to the world , it responds back with love . The energy of giving comes back , multiplied.

Puneet Rao shares his fitness sessions daily on Instagram , he has been doing this for many years now and his tribe has grown. They now trust him and have become raving fans. Pinky shares health vegan recipes daily , Dr Pramod shares honest knowledge of diabetes.

You are not born to survive , you are born to thrive with your unique gifts and when you leave this world you would have left behind your unique fragrance .

The connected world helps us to share our gift , to contribute , to solve a problem , to make life a bit better for someone . Its a long haul , there are no short cuts , it takes time to build the tribe. It does not matter what one does , any job can become an opportunity to demonstrate your art as long as you bring passion to your work . The world needs artists not crowds.

Nurture your unique gift

The deeper you get in nurturing your unique gift , the greater the difference you can make , listen , learn , be thirsty for more. Learning never stops , I spend time on reading everyday, reflecting and nurturing my soul . How many hours of practice would a Serena Williams put in her game ? Steve Jobs learnt the art of connecting with his tribes with storytelling at Pixar , he was a master storyteller . There was magic when he would take stage to launch the next apple product , he perfected the art of story over the years.

A painter immerses in his art perfecting the brush strokes , a singer keeps at his practice to master his vocal chords , a musician spends time perfecting the notes , in every field those that succeed devote time to practice their art , get better and keep learning the new that is emerging.

Size of your tribe does not matter

Pinky has a few hundred tribe members , Dr Pramod has thousands , Beatles had millions , it is not the size that matters , what matters is are you adding value and do you feel good doing what you do.

You are an Artist

An artist is in love of his creation , he is obsessed with creating , when he does his art , time stops and Gods love flows through his work. Whatever maybe your work , be an artist , create art , fall in love with your creation , give your best art to the world , not for the likes and awards , not for what you will get in return but because you are born to share your best gift.

When you transcend from surviving to thriving , from being safe to jumping off the cliff so you can fly , when you stretch your wings to take to the sky , when you look at your fear in the eye and walk close , when your work is your art , you are alive !

#passionproject

Sanjay Mudnaney

Live your Passion .

WHAT KILLS PASSION ?

There is no scarcity in the world it you stop competing for attention and waiting for likes . If you have an idea there is a tribe out there , create a movement . Go rock the boat.

As children we have no limitations , we can dream , we can travel places in our imagination , we can speak our mind and then system takes over . We don’t carry any judgements , we dance if we have to , we sing if we have to and then comes ‘No’ , you cannot do this , you cannot have this , you have to follow the rules. You soon get into a race , a race for marks , for grades , for being liked .

Likes kills Passion

‘Like’ is not just a social media button , it is understanding the nature of human psychology of being liked . This begins in childhood , we are told what is liked by the society , we do things to please our parents , our teachers . The good remark on homework , the tick mark is what is appreciated . We learn quickly that we have to be part of the crowd , be like the crowd . Being different is not appreciated , is not encouraged , gets you to be ‘not liked’. I accidentally discovered my passion to enrol an audience to an idea in school elocution competition . I remember one day I was very tense before going up an speaking on stage , the pressure of how the audience would react was very high and then something happened , I just dropped the pressure of audience reaction and said to myself “it’s my time , I am going to have fun” and I had fun . I had discovered a secret “do the thing because you enjoy it, not for the audience reaction”.

Today we put up a post and then go back to check likes , I write this blog and then wait for people to appreciate . Parents have been replaced with bosses , we try to do things to please those above us . We wait to get applauded , for others to tell us we did a fine job . We put up pictures on our social media walls to project an image that we wish the world to see , only because we wish to hear the sound of ‘like’ rather the click of ‘like’.

In the chase of likes we forget what we truly love , we fear ‘not being liked’ , we create a pressure to perform . It is the weight of ‘like’ that kills our real authentic self , our passion.

We don’t want to be lonely , we want to belong , be part of the crowd, and so we confirm , we kill our authentic self , burry our gifts , wait for another day , a day when things would get better and then we would live. That day never comes.

Insecurity stops Life

It’s a big bad world out there we are told and as soon as we get from academic life into the work world we see that we are on our own . People get into jobs because that is the way to earn a living . We earn to live , to pay the bills , to take the vacation , to buy the car , the house , the gadget and show the world we have arrived . We kill our passion our dream our authentic self because standing out , rocking the boat doing our stuff would mean being different . Being different and living our gift seems tough , how would one survive rocking the boat , there are bills to be paid.

Yet look around and see any successful person in any field , they have confronted their fears , the real fear is not that you may get fired or that you may fail at business , the fear is that you could miss life ,surviving . Ask any old person do they have any regrets and they will tell you , it is the regret of not have lived their calling .

Our heart sings when we do what we are born to do when we give our gifts to the world . Insecurity stops us living our calling , it stops life. When you wake up every day and you don’t sing you song , it is a day not lived and before you know it life maybe over.

Drop Scarcity thinking

The thinking that there is not enough for everyone in this world , that only one child can top the class , that there is a bell curve , competing all the time to become like them . You can learn from others but you must live your own life .

If an Ashank Desai can come from a poverty in a village to build a global IT company anyone can do it , Ashank does not have more time of more hands , the only thing is he thinks differently , where you see scarcity he seeks opportunity. When the four co founders of Mastek began their journey with no money to form a software company in 1982 no one was doing that , it was unthinkable , so many would have told them it was foolish idea , they are well educated from the finest institutes of IIT and IIM in India of they must get a job. They decided to listen to their heart instead of their heads.

There is no scarcity in the world it you stop competing for attention and waiting for likes . If you have an idea there is a tribe out there , create a movement . Go rock the boat.

#passionproject

Sanjay Mudnaney

If you wish to join the global passion project drop me a mail smudnaney@gmail.com with what you do and and what is your passion .

PASSION TO MONEY – 2 (BEGIN)

You have only one life , don’t wait for tomorrow , don’t live a life you don’t love . Begin Now !

Girish Kulkarni started his journey in the social sector accidentally , during his college days he had a friend who never spoke about his family , one day they happened to find out why , his mother was in flesh trade. This shook Girish , he saw the poverty , the utter helplessness of the family . He could not sleep , he decided to do something about this and fight to get women and children out from flesh trade. He gathered a few friends and then began a journey for a cause of freedom and life of dignity for commercial sex workers . Today Snehalaya an NGO run by Girish is a home to over 800 children of commercial sex workers over 400 of them are impacted with AIDS , another NGO Snehankur takes care of infants who are abandoned on the roads by mothers.

How could one man achieve so much , he yet teaches in college . He shared with me the secret one day , he said “I just began and people joined me on the way” .

Get into the water, get wet

Every success story starts with a fire within to change something and the first step is to begin , take that first step . Most people in the place of Girish would look away , leaders in the social sector I have met don’t look away , they get involved . They don’t even care about resources and challenges they may face . Girish had to face the mafia , he was not afraid . So may times you have an idea but you hold back because of fear and the fear is of the unknown .

We all get used to our comfort zones we are told , stay safe , don’t rock the boat , survive . You cannot learn swimming without getting into the water , you cannot ride a cycle by reading books and watch videos on YouTube . You cannot build your passion into business by just thinking . You have to take the step , you need to begin.

They will warn you , its tough , but do it anyway

You will not have all the answers , last year when I began my entrepreneurial journey at the age of 54 after over 30 years in the corporate world I had no idea of what to expect , there was no comfort of monthly paycheque , I was also warned this is not the age (I don’t know what age has got to do with anything). I had to stay flexible , I had something in mind but there is so much I have learned by being open to opportunities .

The places I expected would open doors did not , those I expected support from did not and for this I have nothing against anyone , I had to learn this is the way of the world for an entrepreneur , you are on your own ! this is a solo journey and some times it does get lonely .

There were so many friends who warned me in good faith , “the market is bad , things are tough , it is not easy” , then there was “you are cut out for the corporate world” and it is true I also had all these fears when I began.

But I was passionate about helping those with passion with my 30 plus years of marketing experience , in the past one year I helped a healthcare brand scale 3x , I trained with over 500 NGOs on fundraising with storytelling , I built so many more networks, I have added many more clients . Every day is a new possibility , I have read so much more , I have travelled so much more , I have grown so much more. I have been doing what I call is “blessed work” with some amazing people. I also found a business partner on the way.

I have worked with some highly successful entrepreneurs they all began from zero , Madan Bahal to founder of Adfactors PR which is the largest agency in Asia began with a table space in a shop, when I joined him he had a very small rundown office at fort, Ashank Desai and the Co-Founders of global IT company Mastek began their journey at one of the Co-Founder Ketan’s home , they had no money and were first generation entrepreneurs, I have visited that place with Ashank. Dr Pramod Tripathi who I work with now in healthcare began with supporting just a few people with diabetes reversal with diet , today the team has touched over 50,000 diabetics with a team of over 100.

The reason to begin now is simple

  1. You are given your gift to share with the world
  2. Your heart beats when you sing your song , share your gift
  3. Don’t die with your song in your heart

You have only one life , don’t wait for tomorrow , don’t live a life you don’t love . Begin Now !

Sanjay Mudnaney

#passionproject

It is my passion to help those with passion scale , find their tribe , live their purpose . I am open to keynote sessions, motivational talks on living your purpose , call me on 9821876559 . Visit my website http://www.digitaltribes101.com

CONVERT YOUR PASSION TO MONEY – 1

There is a term TGIF (Thank God It is Friday) which is very popular , many employees wait for the weekend to live their lives !What is it that has been missed ? Why would so many people trade their lives to do what they are not passionate about ?

The singers , the artists , the teachers , the coaches , the wellness experts , the happiness coaches , the bakers , the chefs , the fitness experts , the doctors , the designers , the hackers , the coders , the mind readers , the motivational speakers , the storytellers , the stand up comedians , the photographers , the models , the entrepreneurs , the affiliate marketeers , everyone who is part of the passion economy. this is your time to live your passion . My favourite line has been “Don’t die with your song in your heart.” .

In my corporate career spanning over three decades I have spoken to many employees who were doing what they didn’t love just for the paycheque. Every year Gallup employee engagement studies that shows roughly 50 % of the employees are not engaged with their work and around 20% are actively disengaged . There is a term TGIF (Thank God It is Friday) which was very popular , many would wait for the weekend to live their lives !

What was being missed ? Why would so many employees trade their lives to do what they were not passionate about ?

Till COVID 19 happened , suddenly many individuals lost their safe jobs , there are pay cuts and there is uncertainty . The future of jobs could be contracts , where you get paid for what you deliver, this gives organisations flexibility to get the best talent for job at hand.

For passionprenuers the post COVID world is a golden opportunity to shine in a globally connected world . The world needs a lot more passion , people who bring passion to their work , those who are artists , who go beyond to make a difference , those who are out there to change the world with their contribution.

Don’t follow the Crowd , make your path !

It all begins as school , we are told what the crowd does must be right . In school I loved getting up on stage and speaking to an audience , I won numerous public speaking competitions . I loved to share ideas and stories that would grab the attention of audiences. I was a avid reader and a dreamer , My favourite subject was history , I would not just read history , I would get inside history , visit the times in my imagination , feel the emotions of characters in the history books . I top scored in History in the state examinations.

Yet when it was time for choosing my stream for my career after school I chose what the crowd did , I picked up the science stream as it was most sought after and then I failed . I switched into commerce which again I did because that was the next obvious choice and after graduating my first job was in accounts and I hated it , I quit within a month . At heart I was a storyteller who could get into a story and wow my audiences to become a part of the story . I found my calling in sales and marketing , since then I have been storytelling for over 30 years.

Follow the crowd has been built into our subconscious mind both by the society and parents also our education system believes in grading children . Disengagement begins when we follow what the crowd does and not our heart.

If you are not passionate , don’t begin

Each one of us is born with a unique gift, yet we forget our gift . My son Mayank made a short film in school using his mobile phone , I could see he too was a storyteller . He would click pictures that would tell a story. He chose what he wanted to do in life very early , he chose his college education in mass media , on his own he learnt the tricks of photography and he is a artist who specialises in fashion photography .

All I did was not get in the way and support his decisions . He would do collaboration shoots free , he worked with the best photographers in the business for free . I once asked him why he does that , his answer was “I am getting to learn from the best free of cost”. He had more short term lucrative choices even in photography but he stuck to fashion , like wedding shoots were easy money , yet he was focused on his passion . He stayed focused , his work has been featured in leading fashion magazines and just few months back he did a shoot with an Indian film actress, model and the winner of Miss India international title , Esha Gupta . (You can follow Mayank’s work on http://www.mayankmudnaney.com).

Myank is happy because he is following his passion for fashion photography , he can be at shoots from early morning to late nights , he is never feels exhausted or stressed . He loves to do a shoot on any day including a Sunday , there is no TGIF and he is not chasing money , he is chasing good work , money comes . I didn’t teach Mayank marketing , his passion reflected in his work and his work got him word of mouth business.

In any field those that succeed are highly passionate about what they do and I have worked many passionate individuals and entrepreneurs so I know . And it is not just about making more money , I have seen passion in founders of all non profits I have worked with for their cause . You cannot lead for a cause if you are not passionate , Dr Ashish Satav serves the poorest of poor in Melghat , he was so passionate about serving the poor tribals that during college in minus temperatures he would bathe in cold water to get himself acclimatised to working in tough conditions.

The biggest risk is playing safe

“The monthly paycheque is comforting , besides I have responsibilities , so why take risk ?” is the answer I get from some I speak to. The is another answer “I will begin later after I have saved enough .” Nothing wrong with these answers and one has a choice to live the way one wishes to.

What one needs to get is that paycheque comes only when you add value to business and to that extent you are in business even if you consider yourself to be in the safety of a job. And you will find you are a safe player you cannot go far , being one of the crowd , not standing out , playing safe , is risky , in business also in a job . If you are a commodity you could be replaced sooner than later.

You need to rock the boat , stand out , make a difference , be counted . Also remember you have only one life and as I said my favourite line is “don’t die with your song in your heart.” . The biggest regret people have in their old age is regret of not living their passion , It is risky to play safe.

My school friend Huzefa who is a serial startup founder tells me that in silicon valley “failure is considered as a batch of honour”. He says that his failures were his biggest teachers. Every startup is a risk , its a bet on the future many of them fail yet even in failure there is learning . I was part of startup ideas that were ahead of times , yet from each I learnt something that helped me become better at my game. So take risks , rock the boat , you have but one life.

The world is waiting for you , begin with passion

The biggest advantage for passionprenuers is that the world is ready for the passion economy , the internet , the smart phone and low data cost now make it possible for you to reach your tribes anywhere in the world. Anyone today who has passion and an idea he or she believes in you can find your tribe on the internet . It needs persistence but the time is right . Post COVID there would be an acceleration of businesses going online as customers are going to spend more time on the net .

You need to have the passion for what you are doing , if you believe in going vegan helps individuals to heal diabetes , you need to be vegan , if you believe that stress can be healed through meditation , you need to practice meditation, if you believe yoga can make an individual fit you need to be a Yoga practitioner yourself. If you are in a job , find passion in what you do , go beyond , take risks.

You need a back story , why are you doing what you are doing and you need to be passionate about whatever you do.

Your journey as a passionprenuer begins with YOU !

#passionproject

Sanjay mudnaney

#passionproject is my way of helping passionprenuers make impact . I have helped passionprenuers in healthcare , wellness, causes scale , If you are part of passion economy and want to scale your impact get in touch with me on 9821876559 .

BUCKET LIST

When I turned 50 I recorded my first song in a. studio professionally , made a small video clip and put it up on YouTube . I used to love singing while in school but somewhere in the rush had forgotten about it.

I wanted to cycle so I picked up cycling and now cycle every weekend . I wanted to see the stars and so I picked up my first telescope last year. I had always wanted to publish a book , my book ‘Storytellers Secret’ is now available on Amazon. These might seem like small things but then I had pushed all these away to the future.

When we are children fairy tails seem real and we can dream. Then life happens we postpone our dreams to the future, we get real. Buying a home raising a family getting up the ladder is important.

One fine day we would come to know life has passed and we have not lived. Don’t die with your song in your heart. Do the crazy stuff, explore the world , spend time with those you love , give back , spend time with self . Before you know the journey may be over make it fun !

Ashank Desai

Ashank Desai interviewed me at Mastek and I was very fortunate to work under his leadership as head of Corporate Communications and CSR . ‘Humble’ is the first thing that strikes you about Ashank , he is extremely down to earth.

One of the images of Ashank that is etched in my memory is his travelling with Mastekeers in a second class train coach during annual events and singing Antakshari, it made him one of us. There is absolutely no airs that he is a Co Founder of a global IT company Mastek and one of the founding fathers of Indian IT and NASSCOM.

Few know of Ashank’s difficult childhood ,he had shared this with me when we travelled together, he was born in a village near Goa , he lost his father at the age of two his mother who was in a Government job took care of him , they had no support, his early life was in poverty. He loved listening to songs on the radio but did not have one at home so he would stand next to a grocery shop next door to listen to songs on the radio . His early education was with tribals many of who were adults . Many times he would study under street lights . From his mother he picked up the quality of hard work and honesty and this would take him from a small village near Goa to IIT Mumbai , IIM Ahmedabad to building a globally respected IT company and contribute to India’s dominance as global IT leader by co founding NASSCOM !

I would travel with Ashank in one of the journeys we traced back the roots of Mastek, Ketan’s one bedroom apartment in Ghatkopar where the journey of Mastek began to Nariman Point office which could only seat four people to Prabhadevi office which had the famous mazanine floor. At every place he greeted people with genuine warmth and respect. This is Ashank’s enduring quality that makes him a leader who is respected , he treats everyone with respect and this was one of the values of Mastek “Respect for individuals” . The people friendly culture at Mastek has roots in this quality of Ashank , people are respected whatever be their designation or role and not treated as Human ‘Resource’s’ but ‘Human Assets’ at Mastek.

We had done a third party research with investors on Mastek and the results threw up that Mastek was the most admired IT company for its values , honesty and integrity of leadership , this made Ashank happy. Mastek was the very first IT company in India to issue a profit warning, and this was being done well before the quarterly results. As head of Corporate Communications it was a tough time and the stock price would take a beating, but I remember Ashank telling me “This needs to be done” . In a world driven by quarterly result pressures it was the rare breed of leadership that valued transparency above all.

Even today when I call Ashank he responds with fondness and genuine love , this then is Ashank for me a people’s leader a person who leads from the heart. Generations of Mastekeers are fortunate to have experienced what true leadership is , genuine respect for people , values of honesty, integrity and simplicity. His journey from a small village to becoming a admired global leader is an inspiration to those who dream to fly high despite of difficult circumstances.