Whether you are a founder of a business or you are in a job or a freelancer you are a person brand.
You can choose to be a part of the crowd and become a commodity brand.
Being a commodity will make you replaceable with something or someone cheaper.
Being a Commodity is a survival game.
You can choose to be a brand that stands out from the crowd and is valued.
As a person brand you can command a premium.
You need to take these 7 steps to build your person brand.
1. Have a Brand Purpose
Ask the question ‘why’ do I exist ? This is the most important question you will ever ask .
Take a tombstone test “How would you want people to remember you”.
2. Define your Brand values.
What is your true north ? that will not change with time . This is the core of your character.
3. Be Authentic
Be true to yourself , don’t look for approval. Have a point of view and stand for your point of view.
4. Be Different
As a brand you are unique , find your gift, find your niche , focus , stand out from the crowd , do your thing, take risks . Choose a path less travelled , one that gives you joy.
5. Make a Brand Promise
What is your brand promise ? What is the value you add to your clients.
Clearly articulate your brand promise.
And declare your brand promise to the world. Once you put it out there you become accountable.
Clients like those that take accountability.
6. Live your Brand promise
Word of mouth is the best brand marketing.
When’d your clients spread your word your value grows .
And every one you work with is your client .
7. Be ready to be Vulnerable
A personal brand is vulnerable, you cannot win all the time , that is being fake . Be ready to be and share your vulnerability.
7. Be your own Brand Storyteller
If you don’t tell your brand story no one else will .
Every touch point is an opportunity to tell your brand story .
Your network is your net worth.
The social media offers you an opportunity to build your personal brand.
I help my clients build their personal brand in the digital world through personal coaching and workshops.
In case you are interested do visit my website http://www.sanjaymudnaney.com