THERE IS UNCERTAINTY

What happens outside of us we have no control over that , life changes in a moment just like that.

There was no warning, it had never happened, the world shut down , everything stopped.

A sudden death in the family , major illness , financial loss , job loss , anything can happen any moment.

We seek our lives to be comfortable, pain free , certain and in control.

But life is not in our control, outside circumstances are not in our control.

Resistance to what is does not help . What is has already occurred, now fight as much , cry as much , resist as much the situation has already occurred.

There is no choice to change what is happening outside. None.

There is choice to change what is happening inside , that is the only choice we have.

Life has dealt a difficult card , there is turbulence within , you cannot run away.

Can you find meaning in your pain , it has showed up in your life for a reason.

Can you convert your pain into a purpose ? Can you learn from it .

The scientist did what was never done before in one year we have a vaccine to fight the pandemic.

The world has a deeper opportunity to course correct on the damage we have cause our planet and the balance of life on our world.

Individuals have an opportunity to learn from what happened and pick up the lessons that will make them stronger to face challenges in the future.

Businesses have a lesson to rethink purpose and the way of life and work.

Everything happens for a reason are you ready to learn ?

HOW TO BUILD YOUR PERSONAL BRAND IN 8 STEPS

Whether you are a founder of a business or you are in a job or a freelancer you are a person brand.

You can choose to be a part of the crowd and become a commodity brand.

Being a commodity will make you replaceable with something or someone cheaper.

Being a Commodity is a survival game.

You can choose to be a brand that stands out from the crowd and is valued.

As a person brand you can command a premium.

You need to take these 7 steps to build your person brand.

1. Have a Brand Purpose

Ask the question ‘why’ do I exist ? This is the most important question you will ever ask .

Take a tombstone test “How would you want people to remember you”.

2. Define your Brand values.

What is your true north ? that will not change with time . This is the core of your character.

3. Be Authentic

Be true to yourself , don’t look for approval. Have a point of view and stand for your point of view.

4. Be Different

As a brand you are unique , find your gift, find your niche , focus , stand out from the crowd , do your thing, take risks . Choose a path less travelled , one that gives you joy.

5. Make a Brand Promise

What is your brand promise ? What is the value you add to your clients.

Clearly articulate your brand promise.

And declare your brand promise to the world. Once you put it out there you become accountable.

Clients like those that take accountability.

6. Live your Brand promise

Word of mouth is the best brand marketing.

When’d your clients spread your word your value grows .

And every one you work with is your client .

7. Be ready to be Vulnerable

A personal brand is vulnerable, you cannot win all the time , that is being fake . Be ready to be and share your vulnerability.

7. Be your own Brand Storyteller

If you don’t tell your brand story no one else will .

Every touch point is an opportunity to tell your brand story .

Your network is your net worth.

The social media offers you an opportunity to build your personal brand.

I help my clients build their personal brand in the digital world through personal coaching and workshops.

In case you are interested do visit my website http://www.sanjaymudnaney.com