ALL CREATION HAPPENS OUT OF ABUNDANCE MINDSET

Look at any creator and you will see an abundance mindset . Creation never happens out of scarcity mindset.

Yet what we learn from our childhood is largely driven by fear and scarcity. Only a few kids in a class rank top in a defined curriculum so we are taught to compete . What is missed is that each child is different, each has a unique gift . We try to box the definition of success , only a few can succeed and most are doomed to live an average life is what we are told and what we also see.

Competition : if the resources are limited or only a few can reach the top then competition is a natural behaviour that is driven into children . We are constantly reminded that only the fittest survive and that it is a dog eat dog world out there. This implies that most have to either fail or live an average life and only a few can succeed. Every magazine puts the pictures of the top 50 most successful people in the field , what happens to the rest ?

Money : As we grow it is then instilled that the one who has the most money is the most successful so we get driven by greed and desire to accumulate more . Our bank balance starts defining who we are . The race moves from scoring high marks in school to who earns the most or has the most.

Yet ask anyone who has a big bank balance and they will tell you beyond a point having more money does not add to life. A bigger house beyond a point does not add to happiness.

Risk : The schooling system teaches us to avoid taking risks as failure is looked down upon . Safety of the crowd is what is hammered in every child.

“Don’t take risk , don’t be different” is a lesson we learn. At each step the majority learns to operate from scarcity, that there is not enough. Our definition of success. Itself pushes us into a scarcity mindset.

While you look at any creator the key quality is abundance mindset. What if you were to turn the game and ask different set of questions.

Q1. If there was no problem with money what would you love to do ?

Q2. What is your unique gift ? what makes you most alive ?

Q3. What is the value you can add to the world?

Q4. Who can benefit from the value you can add ?

Q5. How would you live if there was no limitation to what you could create ?

A creator mindset operates from abundance, is willing to take risks , The future of work is more individuals living their passion. The pandemic has made this even more possible as work from anywhere is now mainstream.

The keyword is ‘Value Exchange’ . There is enough in our world for everyone, we need to drop our definitions of success. Abundance mindset is what we need, knowing that we will be taken care as long as we add Value in our world.

IS YOUR BUSINESS ALIGNED ? LESSONS I LEARNT ON MY ENTREPRENEURIAL JOURNEY.

When I started on my entrepreneurial journey I wanted to pick up any kind of clients , the focus was growing the business.

Over time I realised that this was sapping my energy and the clients either left or I had to let them go.

This was a waste of my time and energy. And here are a few lessons I picked up.

1. Scarcity Vs Abundance. It is the scarcity thinking that got me to pick up any and every client that came my way . What if there was no business was the biggest worry.

I soon realised this did not help. I would end up picking wrong clients or work .

This is also true for a job , picking up any job to pay the bills soon backfires as you hate working everyday.

Focusing on Abundance helps . There is truly enough in the world for your need. You need to trust the process of the universe.

This needs patience but it works. Define the kind of clients you want to work with it will save you a lot of wasted time and energy.

2. Greed finally hurts . You accumulate more , you get on a treadmill that never stops.

Focusing on having more drives you to pick up more work not necessarily what you love to do.

If you wish to live life on your own terms focus on what is truly important, cut the crap , de clutter life , drop the extras.

When you drop greed for more in life the pressure to go after any client or job also drops away.

3. Don’t look at others . This is one of the biggest problems, we constantly look at others and compare.

When your neighbour has a bigger car it becomes a problem. So we keep accumulating things so we can show off . We want to look better.

We chase business to compete and it makes us feel good . We always feel that the spotlight is on us while the reality is no one is bothered .

Everyone is focused on their life story not yours. So stop looking at others . Follow your path , it is different.

4. Cut the debt . A very practical advice , if you have debt you have to pay the bills . To pay the bills you will pick up anything that comes your way.

You get caged and stuck to a rat race as bills need to be paid. The bigger house and car is not worth it if it puts handcuffs to your dreams.

Cut your debt if you wish to live an intentional life and choose your work.

I went to zero debt before I began my entrepreneurial journey.

5. Listen to your heart . If it does not feel ok your heart will tell you . You will feel it in your body.

If you feel the dread of waking up , going to work or dealing with a client know that something is missing .

Check for alignment . You have to feel the joy of creating. If you find a client is always picky and is running you down , does not respect you , it is not worth it.

Not being aligned to your calling hurts you in ways more than one ways . Don’t postpone, get out , drop such a client or job , it’s going to be detrimental to inner peace .

6. Don’t pick up clients who don’t have money to pay . I have had such clients who want the work to be done but don’t have the capacity to pay .

They would promise to pay once their business picks up. I would pick them up anyways hoping when they when they do well they would pay .

This was a mistake they would soon drop out or drain me without any joy or value for what I put in as effort.

Bless such clients, to go on their someone they can afford. Don’t compromise it never works.

If the clients you work with don’t see value , it’s not worth it to hold on , bless them and let them go immediately. Either way they will go, it’s better you let them go.

If you don’t value yourself, no one else will.

7. Don’t pick up any business that does not align with your values even if it pays well . When your heart is not there in what you are giving out in the world , don’t do it.

There is karma and it will come back to bite you some day. Any business that is not aligned to your values where you feel people are getting cheated or the vulnerable are exploited, stay way.

Ask the question ‘why’ do you wish to become an entrepreneur and what is the ‘value’ you are adding to the world.

Find those clients that align with your ‘why’ and drop the rest . Trust the universe to take care . Focus on adding ‘value’ with your unique ‘gifts’.

Alignment brings joy to life there is no other way to live.

THE WORLD HAS CHANGED

We were all hopeful that vaccines would help us end the pandemic. Till we saw what happened in India.

The second wave has been devastating, people have died gasping for air.

Hospitals are full, the medical infrastructure has collapsed.

The subconscious impact of not being able to get a hospital bed and oxygen despite of having money and connections is going to remain.

What we also know that there will be mutations that will bypass the existing vaccines. So the third wave is inevitable.

No one is confident of how long would this last the earlier hope that this will soon fade away seems distant.

Most doctors and scientists now say that the pandemic is here with us for a long haul . How long no one knows . At least till large population of the world is vaccinated.

Unless we get lucky and the virus just vanished away on its own.

How will this change us ? How will this change the way we live ? Do business?

Health is going to be a focus area for all, one needs to be healthy to survive was never more true than now.

Vaccines can protect us till a point as seen there would be mutations and waves.

Staying healthy is urgent, building self immunity is urgent .

The stress of working from home being confined in regular periods being uncertain about health and the future would increase stress.

Depression and anxiety are bound to go up.

This is what I see ;

1. There would be a focus by individuals on preventive healthcare.

2. Tele medicine would be a way to connect with doctors and most people would be comfortable.

3. Wellness would be in high demand as individuals will seek support for mind and body health.

4. Immunity is going to be a key word.

5. As WFH takes root homes would be equipped with gyms.

There would be a COVID fatigue as countries open up people would indulge , travel , party.

As waves come they would be followed by lockdowns and again people would sit at home.

Flexi working would be the way.

Humans are social animals they seek social company , people are going to need people to talk to , be with , express their inner feelings.

World will come together or will drift away as borders get protected from waves of virus.

Third world and poor countries and communities will be impacted the most.

All these changes will impact every business and profession and person on our planet.

Some businesses will die some will reinvent.

Marketing will change , will become less sales and more humane , more caring and less greed, more focused on the inside than external world.

Spiritually and faith will find place in an uncertain world it will get strengthened.

We are at crossroads like never before, it can bring out the best and the worst from us as humanity.

I hope we choose to reflect on our priorities , what truly matters and heal the world.

HOW BEING VULNERABLE CAN MAKE A BRAND MORE POWERFUL

A brand is like a living person.

It needs to be authentic to build trust.

No person can constantly be winning.

There will be days of struggle , days of failure.

There are moments of truth.

“Always good” is based on untruth.

Trust cannot be built on “Untruth”.

Can a brand be authentic and own up failure, say sorry ?.

Can a Organisational or Person brand share vulnerable moments ?

It’s difficult to be vulnerable. But it builds trust.

I experienced these both at Mastek where I headed Corporate Communications.

Mastek was the first company in the IT industry to give a profit warning ahead of quarterly results.

There was no precedent.

Obvious repercussions were bad press , investor calls .

Yet it emerged more powerful as a transparent and ethical brand.

The next story is of vulnerability.

Ashank Desai the Co Founder had an difficult early childhood.

There was his story of poverty and struggles.

Ashank has shared his story and lessons to inspire youngsters.

This has made him a strong person brand.

Being Vulnerable is strength.

Real heroes are authentic, they also fall.

Yet they get up and fight back.

Make your brand story more powerful.

Tell a authentic story. Be vulnerable.

YOU CANNOT CHANGE WORLD VIEWS , CHANGE YOUR STORY

I have been grappling with the insight , it is difficult, maybe impossible to change world views.

I see this in conversations now in school alumni groups and families.

There are two polarising views.

Each sees theirs as being the truth.

Each is trying to change and challenge the other view.

Only it does not change , there is conflict.

I have seen friends leave groups , stop talking to each other.

What is happening is , you cannot change world views , it’s tough, impossible.

Those that hold a view , connect with stories that fit into their world view.

Rather they always held that world view.

Stories tapped into their world view , made it stronger.

Let’s take the world views on for and against vaccination.

Those who are against vaccination hold their world view.

They find stories and research to support their world view.

Similarly Vegans have their world view .

Any story that taps into their world view resonates.

Time and energy to change world views is inefficient.

As a marketeer I would be more efficient telling a story that connects with the world view of the hero of my story.

Rather I don’t tell the story , the story is already told by the customer, I only tap into it.

Steve Jobs understood this .

He understood who the hero of Apple’s story was .

Those that challenged the status quo , those who think different , those that appreciated clean design were the hero of Apple’s brand story.

The campaign ‘Think Different ‘ tapped into this emotion.

The target audience already held the world view.

As a master storyteller Steve Jobs told them the story they wanted to listen to.

Good marketeers tell stories that their customers want to listen to.

And stories have the power to charge world.

Sanjay Mudnaney

WHO IS THE HERO OF YOUR BRAND SYORY ?

I started my career in marketing as a product executive.

AD Narula who was my first boss gave me the appointment letter and said “you are in charge , your neck is on the block”.

And I was truly on my own.

This was my first job.

I had to design and market a computer education product for Chartered Accountants.

Now I don’t have great liking for accounts and here I had to create and sell a product to Chartered accounts.

I did one thing I was good at , listen with ‘empathy’.

I met CAs and asked them their pain.

Accounting was rapidly getting computerised , they were afraid of losing business if they were not ready.

I designed a product to solve their problem and then very clearly communicated the message.

The product was a hit , it surpassed the certified Autodesk course in revenues.

Very early in my career I understood, it is not the organisation or brand that is the hero of the story.

The hero of the story is the customer , always.

This is one big mistake organisations make they focus within, on themselves.

They focus on adding features to make the product better.

You get paid to solve a problem, whether you are in a job or in business.

Who is the hero of your story and what is the problem you are solving in the world?

#marketing #branding

HOW IS INTUITION RELEVANT IN MARKETING ?

Data and I have not been on the best of terms . I have been told I operate from my gut 🙂 I am anecdotal.

Gandhi has been one of my marketing inspirations ! ( you will know why later in the post )

Heading sales teams I always leaned on gut feeling to turn around loss making businesses.

I observe , almost like a fly on the wall.

I saw the sales team focused on targets rather than the person in front of them.

I took away the money target and set a friendship target for my sales team .

“Make a friend” I said. And things turned.

I am fascinated by human interactions and I can get into the shoes of those I observe , literally.

Many of the actions I took to choose a particular direction were from gut feel .

They turned right , saved time.

Intuition is that feeling in the gut that nudges you to move in a direction.

Sometimes it is the warning of a change that is about to happen.

As a marketeer with over 30+ years in the field I would have encountered many situations.

They are stored in subconscious mind.

I believe it is this subconscious mind at play along with the creative side of the brain.

Observing that which is not even yet expressed by a consumer as they have no reference point is what my strength has been.

Steve jobs is an example of an marketeer who operated from intuition .

He said “I began to realise that an intuitive understanding and consciousness was more significant than abstract thinking and intellectual logical analysis.”

What could be the reference for an iPod ? or an iphone ?

The story of Dmart an India version of Walmart unfolds with observation of how women in urban India shopped.

Every grocery (kirana) store in India had incidentally a man on the counter and he knew the entire family and their purchase history.

These kirana owners have a super computer stored in their brain.

They remember every member of the family and also what each one prefers.

When my wife calls her local kirana store owner he recognises her with just voice .

He knows her purchase needs even before she would tell him.

This is the reason new generation of Indian women from traditional joint family homes would prefer to remain anonymous while they shop freely.

A kirana store owner is a threat to that privacy of shopping.

That is the secret sauce of Dmart , women and men get to shop freely anonymously without a sales man or woman hovering over you.

You are left to take your time while shopping.

This is freedom for the women from traditional joint family homes in India .

It also helps to cut costs for Dmart.

They recruit a few employees and they are local , from the lower income strata . There is another story on why they do this .

This is pure observation the founder got by visiting kirana stores. No data , no market research. Pure old school observation and hunch.

I heard him speak about this and why he does not consider data based research in his decisions.

Similarly there was the Liril soap AD where a young woman is bathing under the waterfall, having fun in a bikini.

Alyque had this observation of changing times and women in India seeking time for self , having fun , being liberated from tradition.

There was simply no reference in all the cases , no data to back.

I belong to the school of marketeers who has strong observation, empathy and intuition.

It helps me and my clients cut time with innovations.

Many times I have taken calls contrary to data because simply there is no reference point.

Any new creation or idea would not have a reference for how consumers would behave.

Gandhi used ‘non violent resistance’ as a way to fight colonial occupation.

He could mobilise masses and let the British with little room to counter such an agitation.

It was called Satyagraha (fighting for the truth).

This was a brilliant marketing strategy and had no reference from the past.

All struggles had been violent till then.

Gandhi was a great observer and he had strong intuition.

Every leader and innovator has this quality of operating from intuition and taking what is calculated risks.

Is there a way to build intuition? Or is it a gift ?

I feel everyone has this natural capability, we lose it by

1. Not being open

2. Not trusting our gut feel

3. Not taking calculated risks

We restrict possibilities by being closed . I have trusted intuition in my marketing.

What is your opinion?

Sanjay Mudnaney

http://www.CrowTales.in

WHEN EVERYONE IS SELLING , TELL A STORY

We get on any social media platform and we find it filled with Advertising.

Everyone seems to be selling something.

We are identified by various data points stored on us by the platform, maybe thousands , some even we may not be aware of.

The trail we leave behind on the digital world is monitored.

Algorithms try figure out what we are most likely to buy.

And the advertisements show up on our feeds.

This is interruption . We switch off.

We don’t come to social media to buy. We come because of our reasons.

It gets irritating, annoying at times .

Like a street Bazar with many stalls each of them tries to grab our attention.

Except we did not plan to come to a Bazar.

Grabbing Attention is critical , there are so many advertisements that throw up .

The algorithms and machine learning are always learning to read our minds.

“What are we most likely to buy” is the key question being asked by the platform.

This is their monetisation model . Nothing comes for free .

The term digital marketeers use is performance marketing. Digital Marketing that drives business and can be measured.

Interruption marketing has now moved from physical to digital world.

The conflict is consumers have a different reason to visit social media platforms .

They visit social media platforms to learn , to get entertained , to get information , to participate in connected communities , to build and be part of tribes.

With the smartphone in hand consumers set the agenda .

The control has moved from the advertisers and sellers to consumers.

Stories are consumed because they are entertaining, they inspire .

Humans are naturally wired to listen to stories, share stories.

Good stories are shared.

Video content is 80% of the traffic on digital.

Visual stories stand out .

Brands need to learn , stop selling and tell stories. Stop interrupting and focus on entertaining .

Because the control has shifted and consumers switch off from interruption.

Real stories well told , inspire, build trust, touch the heart.

Most important, when data is forgotten in minutes, stories are remembered over the years.

Future of marketing is Storytelling in the Digital world.

Every Brand has a story,

Every Organisation has a story ,

Every Cause has a story,

Every Startup has a story,

Every Leader has a story,

Every Employee has a story ,

Every Client has a story ,

Every Beneficiary has a story,

Every Tribe has a story,

Every culture has a story.

Dig deep an you will find each one of us has a story and our stories are common.

As humans our desires and fears are similar.

From ‘Here’ to ‘There’ is the most powerful story ever told.

Stories well told can inspire action , build tribes.

Stop selling, start storytelling.

In the Digital world we are the stories we tell.

Sanjay Mudnaney

Founder at http://www.CrowTales.in

Brand Storytellers

WHAT IS PASSION PROJECT ?

What would you do if you lost your job tomorrow?

You think that is not possible. Think again .

Thousands lost their jobs suddenly overnight during the pandemic. No warning.

One of my colleagues from the first company I worked at connected with me , he was looking for a job , he was desperate , months had passed with no income and bills needed to be paid.

His wife was seriously sick , he did not even have a Mediclaim and medical bills added to his misery.

On the other spectrum I have heard the term repeated ‘Thank God it is Friday’. Employees postponing their lives to the weekend and the next vacation.

This got me thinking, something is wrong in the way we work and plan our careers.

Why would anyone want to trade life to pay the bills ? And yet find themselves suddenly stranded without the means to pay the bills.

I have been blogging on #passionproject for a while now .

In this blog I will answer why I feel this topic is urgent and why this blog.

#passionproject is URGENT because I see everyone is going to be impacted.

Everyone.

It is about emerging of a new world and the way of work and living.

It is not the future but it is happening now at this very moment.

The rules of the new game are that those who play for survival will have the greatest threat to their survival.

Skills that can be defined will be replaced !

They will be replaced by someone or something cheaper somewhere in the world.

Distance will not matter , the work can go anywhere, remote working is no longer a buzz word .

Not just change but speed of change will add to uncertainty in careers and jobs.

Technology developments will cause disruptions.

Entire industries will vanish overnight, a business can get wiped out in no time.

Jobs can be lost suddenly , there will be zero security , not that there was any earlier.

Adapting , innovating and taking risks will be the only way to thrive in the new world.

What worked yesterday will not necessarily work today and definitely not in the future.

Q: So is there anything that is going to be constant and in demand ?

Ans : Yes and the term I use is ‘Passionate Artists’

Passion for what you do as a quality will never fade away.

The world needs passionate individuals ,teams and leaders.

The future is for those who follow their passion and make their work a piece of art.

Art and artists at work will always be in demand because they cannot be replaced by someone or something cheaper.

Artists do not follow the crowd , they create their own art , their life is devoted to mastering their art .

Their art is valued because of the value it brings to the world .

They will never go out of fashion as they are not defined , they are not boxed and they don’t draw boundaries.

They don’t guard territories.

Passionate individuals stand out from the crowd because they are like none , they don’t hide in the crowd , they stand out.

They will challenge the status quo. They will rock the boat.

Passion project is my small attempt to inspire those that have forgotten their dreams , their passion, their art .

By not taking the risk now , by not stepping up to their possibilities, their individuality they are risking their future.

By being in comfort zones , they risk survival. There are no comfort zones any longer.

I see an urgency because those who burry their dream to survive are hurting.

I have seen friends and colleagues lose their jobs some struggle to survive and yet bills need to be paid . They are up the wall.

Passion project is also a soul journey for me to meet passionate people and discover and live my truth.

We all know this , each individual has a gift and it is unique.

Fear of the future and bills that need to be paid holds them back from living fully.

Comfort zones are cozy.

There is urgency also because the time we have on the planet is limited and no point of dying with your song yet in your heart , with regrets of not having lived.

Passion project is a message to discover and live your passion whatever that maybe.

And it is not about money or success or fame . Those are incidental.

The measures of success we have defined as a society are broken .

Living fully in ‘this momentum’ , NOW is all that is to life.

Doing something you ‘hate’ or living for the ‘paycheque’ is not in alignment with why we are here on this planet.

We are here to share our unique gifts with the world.

Also it is not about a goal . It is about the journey. It is about each day , each moment.

It is about being and living authentic life not a projection of others or the society.

It is about living your possibilities fully . It is about singing your song .

Ultimately it is about freedom to choose and living life on our own terms .

Passion project is a urgent call to be more alive , Free , NOW !

Sanjay Mudnaney

#passionproject

DROP YOUR AGENDA TO FULFIL YOUR AGENDA!

I have been reflecting on the subject ‘What is the concept of business and why does all commerce exist ?”.

If we look around most of the time of the human race in the world as we see today revolves around the idea of ‘Money’ .

‘Money’ is central to everything, things we can buy , things we can experience, status , power even health services we can access with money.

Either you are a seller or you are a buyer as an individual or as a collective called the organisation.

Employees sell their time and expertise to organisations , organisations sell services , expertise or products to the masses .

Central to every transaction is “Exchange’ and if we dig deeper there is the concept ‘Perceived Value’.

When you dig deeper there you find there is ‘Agenda’ . “Why do we do anything?” . Every human being at any given point has an agenda.

Why do you do a job , why do you run a business, why do your customers buy . There is an agenda .

The agenda is always about ‘Me’ , break it down people are interested in ‘Self’ . No one is interested in the ‘other’ .

This is an interesting contradiction, all the while when any exchange is happening there are two parties and there is an ‘Agenda’ .

Even every noble cause has an Agenda , religion also has an Agenda.

‘Getting’ and Giving’ are two sides of the agenda . And there is fair exchange.

Agenda of Individuals

1. Survive : pay the bills , stay healthy

2. Thrive : fulfil desires

3. Fame : Get recognised and liked

4. Belong : family , friends, community

5. Contribute : Individual talent that is valued in the world , make a difference

6. Spiritual : ( a false belief , those who truly understand would know the falsehood of ego at play ) Going Beyond self

Agenda of Organisations

1. Maximise Profits and returns for stakeholders ethically

2. Consistently Grow in a profitable way

3. Survive through difficult times

4. Solve a problem in the world

How is this useful ?

Whether it is individuals or organisations they have THEIR OWN AGENDAS.

Yet the interesting part is is to fulfil Your own Agenda , you need to fulfil the Agenda of others – whether individuals or organisations!

It is in this space that VALUE Exchange happens. The question individuals and organisations ask is

“What is the Agenda being fulfilled and what the value they get so what is the value they they are willing to pay for”

Naturally low the perceived value , lower the pay.

Perception is not just the quality and quantity of service and product delivered but a more complex equation of how it is seen in the mind . Perceptions are held in the mind . A label can decide the value . It has to do with emotions. The shoes may come from the same factory but add a label and Value jumps . It’s fulfilling an higher agenda of being seen and liked .

Money is nothing but an exchange measure of the perceived Value delivered .

Where things go wrong is when individuals and organisations focus on personal agendas . No one is interested in YOUR AGENDA.

Do you hear these statements

“I want to grow a million subscribers”

“This year we will make a record sale”

“I want to change the world”

No one is interested in your agenda . Full Stop .

The other place things go wrong is when there is safe play . Playing safe you become a commodity. And commodity will be replaced sooner or later with something or someone cheaper .

When organisations become ‘Me To’ and offer commodities the only way to survive is by offering the lowest price.

The way to Thrive with Your Agenda then is

1. Fulfil the agenda of others – solve a problem for clients , customers , employer , donor

2. Be valuable – Don’t follow the crowd , Stand out , be different, be rare , be authentic