YOR TRIBE IS OUT THERE

We all want to belong , we want to be part of a group , we want to be missed , that is why there are tribes everywhere

You don’t build a tribe , it already exists out there , as a leader you have to find and connect with them . I have a special love for animals , I feel the hurt when I see any animal is abused , many times I have picked up animals who are injured from the streets to get them treated , my love for animals extends to my food habits . My wife has a special connect with old people , if she does see any old person on the street she would stop and go out of her way to help , she regularly visits old age homes to spend time with old people .

We both are different in our choice for causes we follow and support.

Don’t waste time to argue

It maybe difficult to convince me support the cause of the elderly , though I do accompany my wife on her trips to the old age home . Similarly it would not help try convince my wife to support animals , though she does visit animal shelters with me.

Yet a lot of time , effort and money is wasted by nonprofits in trying to convince everyone to believe in the cause they believe in. Even within a single cause example supporting underprivileged children there are so many different options.

This also happens in political space I follow a particular ideology , so some of my school friends who have a opposite ideology expend a lot of energy trying to convince me why what I believe is wrong only that it does not work . It is almost impossible , you cannot convert the believers . The marketing spend in trying to convert no believers is wasted , trying to sell Microsoft to Apple fans is difficult if not impossible.

Tribes Everywhere

We all want to belong , we want to be part of a group , we want to be missed , that is why there are tribes everywhere . It is human nature to build connections and belong , there is the family tribe , the religious tribe , the school alumni tribe , the morning walkers , the cyclist , the diabetics , the organisation you work at is a tribe , the coders , the hackers , environment activist , the weight watchers , the vegans , the Starbucks tribe , the bikers , apple users , spiritual buddies , you look around and you will find a tribe. Each one of us belongs to many tribes , religious , political , brand , lifestyle , school , profession , career , organisation , we are all part of many tribes .

Tribe of Fans is not a marketing strategy

Harley Davidson has a fan tribe , when you see them you know . There is a sense of pride to belong to the community , everything the tribe does has a unique language , they way they dress , the tattoos , the attitude , the lifestyle everything is a reflection of the culture of Harley Davidson . When Harley changed from bing a bike company to a community and made it as part of its business strategy not marketing strategy many of its employees became bikers , many of the bikers became its employees . There is ownership of the Brand by the community , the brand did not build the community rather the community strengthened the Brand !

Tribes loves a conflict

It is Us vs Them , Greenpeace takes on the Governments and Corporations in its fight to preserve the planet. An Apple fan is against Microsoft .In India a Patanjali Indian homegrown Ayurvedic desi brand is against the multinational brand HUL (though it is as much Indian as any ) , the followers of Ramdev Baba the yoga guru back the desi , traditional , low cost brand story.

Lead your Tribe or be a part of a Tribe

You have two choices , create a movement or be part of a movement . If you choose to build a movement your Tribe is waiting out there.

MAKE PASSION YOUR WORK OF ART

When you transcend from surviving to thriving , from being safe to jumping off the cliff so you can fly , when you stretch your wings to take to the sky , when you look at your fear in the eye and walk close , when your work is your art , you are alive !

Pinky is a home maker , she took retirement from her job after 30 years of service to pursue her passion for healthy Vegan cooking . She personally had faced many health issues and going on a whole plant based and raw diet helped her heal , when she experienced personal transformation she wanted to share this with the world , she did this through her passion as a vegan chef ,what could be a better way then to teach a new healthy lifestyle to the world. Tribes are built when a leader experiences transformation and wishes to share good with the world.

Pink’y passion was not money but her desire for meaning in life after 30 years of a corporate career , she wanted to heal those who were suffering disease with whole plant based vegan and raw food lifestyle and she started conducting classes to teach her tribe members the way to live this lifestyle. One by one her tribe was getting healed , she was my first client at my digital payments startup for a online payment link , I was helping her with online bookings of her health classes. I found that Pinky experiences joy in sharing the way of a healthy life , she did this with no expectations. Every day she puts out a message on healthy living through a vegan lifestyle for the benefit of her tribe. As her tribe experienced the benefits through her sharing they began to pay her back by attending her workshops. Her passion is valuable to those who wish to heal their body from toxicity of unhealthy living.

Give your Passion

Give your passion to the world without any expectation , not as a strategy , not being clever , do it to experience the joy of making a difference . Puneet Rao is a fitness coach on Instagram he has been sharing his fitness journey and life with his tribe for many years now . During the lockdown he did this everyday as people were at home, he conducted live sessions on home workouts for the benefit of his tribe. Tribe leaders truly care for their tribe , they want to genuinely help and they do this without any expectations . They are out there , giving everyday , make a difference in the world with their passion.

Puneet later announced a batch for those who wanted to take up his deeper session for fitness for the period of lockdown over a thousand fans signed up for his daily live paid sessions.

Add Value , make it valuable

Dr Pramod Tripathi has been sharing his knowledge on reversing diabetes naturally without medicines through his YouTube channel , he spends a lot of time researching on the subject before he puts out anything . He thinks deeply of the problems diabetics face , the doubts they may have . His mission is educating diabetics with facts and helping them heal. His video on “Should Diabetics Fast” is a super hit because it is a grey area and a question many diabetics have he is helping them ease their pain and find freedom from diabetes. His tribe keeps on growing as the energy of his passion is infectious and adds value to his tribe.

Dr Pramod is on a mission to get one lakh diabetics free of medicines and insulin by 2022.

Everyday is an opportunity to spread joy

Those that succeed do so by giving , contributing adding value , you are in this world for a purpose , and your purpose is to make a difference with your unique gift , when you get up everyday with the joy to give your unique talent to the world , it responds back with love . The energy of giving comes back , multiplied.

Puneet Rao shares his fitness sessions daily on Instagram , he has been doing this for many years now and his tribe has grown. They now trust him and have become raving fans. Pinky shares health vegan recipes daily , Dr Pramod shares honest knowledge of diabetes.

You are not born to survive , you are born to thrive with your unique gifts and when you leave this world you would have left behind your unique fragrance .

The connected world helps us to share our gift , to contribute , to solve a problem , to make life a bit better for someone . Its a long haul , there are no short cuts , it takes time to build the tribe. It does not matter what one does , any job can become an opportunity to demonstrate your art as long as you bring passion to your work . The world needs artists not crowds.

Nurture your unique gift

The deeper you get in nurturing your unique gift , the greater the difference you can make , listen , learn , be thirsty for more. Learning never stops , I spend time on reading everyday, reflecting and nurturing my soul . How many hours of practice would a Serena Williams put in her game ? Steve Jobs learnt the art of connecting with his tribes with storytelling at Pixar , he was a master storyteller . There was magic when he would take stage to launch the next apple product , he perfected the art of story over the years.

A painter immerses in his art perfecting the brush strokes , a singer keeps at his practice to master his vocal chords , a musician spends time perfecting the notes , in every field those that succeed devote time to practice their art , get better and keep learning the new that is emerging.

Size of your tribe does not matter

Pinky has a few hundred tribe members , Dr Pramod has thousands , Beatles had millions , it is not the size that matters , what matters is are you adding value and do you feel good doing what you do.

You are an Artist

An artist is in love of his creation , he is obsessed with creating , when he does his art , time stops and Gods love flows through his work. Whatever maybe your work , be an artist , create art , fall in love with your creation , give your best art to the world , not for the likes and awards , not for what you will get in return but because you are born to share your best gift.

When you transcend from surviving to thriving , from being safe to jumping off the cliff so you can fly , when you stretch your wings to take to the sky , when you look at your fear in the eye and walk close , when your work is your art , you are alive !

#passionproject

Sanjay Mudnaney

Live your Passion .