HAPPINESS

What makes us happy?

The other day I purchased a comfort chair for my reading corner , I was very excited and waited for the chair to be delivered .

It’s been a few days now that I have the chair , it’s good to have but the excitement of having it has now gone.

This happens every time , a packet from Amazon arrives and I am happy and excited to open it.

But within a few days the excitement is forgotten.

We do feel that when we get things we will be happy, but when we get those things there is momentary happiness and then we shift to the next thing.

We do feel if we reach somewhere we will be happy, when we are in school it is college , when it is college it is the dream job in the dream company , when we have the dream job it is the promotion.

It always seems to be the next thing or the next place that will make us happy.

It seems happiness is an outside job. Some thing has to happen, or we have to get something, then we can be happy.

But what if we don’t get that thing or what if we don’t reach where we wanted to go?

We would be unhappy?

Also with this approach to life the person who has the most would be the most happiest , is it so ? Do we see that in life.

Scratch beneath the surface those that seem to have everything may not be as happy as you think.

Social media pictures are certainly not the depiction of reality.

We put out the best pictures, and then we use filters to make our pictures look good.

We take the glamour of stars as real and we start chasing dreams to be like them , we create idols and we worship them , we become fans.

The heroes we worship are fragile because life is fragile.

Advertising lures us with things and the way it does so is by telling us , we are not ok. What we have is not enough.

We then chase excitement in things. We want to feel ok , we want to be like the stars , we want others to see us , appreciate us , maybe put us on a pedestal.

We want to be in the spotlight, or we feel so , everyone is watching us .

No one is , everyone is selfish, focused on self.

Ask those on a pedestal how afraid they are.

We feel excited chasing things. Have you experienced the excitement of getting something new ?

During the pandemic when non essentials were out of reach we did feel restless .

Yet we survived on the essentials , we found our pleasure in other things , like spending more time with family.

I have come to the realisation that we are constantly in chase , always feeling a gap.

It is almost like being on a treadmill that does not have a stop button, but also does not take us anywhere.

We keep running but we are at the same place , yet we keep running all our lives and then one day we drop dead.

Yet we keep chasing, the chase seems to be exciting, till it lasts.

Till the time we are and we are chasing there seems to be excitement, we hope this thing if we get it we will be finally happy.

We get it , we get there , there is momentary happiness then again the gap then again the chase.

Happiness I have come to realise is not out there, somewhere in the future.

It has got nothing to do with the outside.

Happiness is an inside job and it is certainly not in the destination.

It is not the destination, but the journey that matter.

It is not the things we own , but the moments we live that matter.

It is not what we get but what we give in the world that matters .

It is not what the world thinks but what we feel that matters .

Happiness I have noticed when I have gratitude for what I have.

When I drop the chase I start living. When I don’t seek spotlight I am most alive as me.

There is no happiness out there it is just there where we are.

THERE IS UNCERTAINTY

What happens outside of us we have no control over that , life changes in a moment just like that.

There was no warning, it had never happened, the world shut down , everything stopped.

A sudden death in the family , major illness , financial loss , job loss , anything can happen any moment.

We seek our lives to be comfortable, pain free , certain and in control.

But life is not in our control, outside circumstances are not in our control.

Resistance to what is does not help . What is has already occurred, now fight as much , cry as much , resist as much the situation has already occurred.

There is no choice to change what is happening outside. None.

There is choice to change what is happening inside , that is the only choice we have.

Life has dealt a difficult card , there is turbulence within , you cannot run away.

Can you find meaning in your pain , it has showed up in your life for a reason.

Can you convert your pain into a purpose ? Can you learn from it .

The scientist did what was never done before in one year we have a vaccine to fight the pandemic.

The world has a deeper opportunity to course correct on the damage we have cause our planet and the balance of life on our world.

Individuals have an opportunity to learn from what happened and pick up the lessons that will make them stronger to face challenges in the future.

Businesses have a lesson to rethink purpose and the way of life and work.

Everything happens for a reason are you ready to learn ?

THINGS THAT NO LONGER IMPRESS ME

  1. Name brand of clothing

As long as it is comfortable and fits well I don’t care.

  1. The price of the car

My current car the Honda City is over eight years old and it serves me well , does the work of transportation when I need.

  1. Square footage of home

A smaller home is easier to maintain, I am not impressed with bigger homes.

Our current home that is around 1000 sq ft with a space for my WFH that is sufficient.

  1. Amount of money in the bank account

Nothing wrong with money , it is exchange for Value you bring to the world, it lets you live life on your own terms .

But beyond a point it only matters if you can help others or what good you can do in the community with what you earn.

The lockdowns have demonstrated how little we need to live.

  1. Gadgets we use

I do buy gadgets but as long as they serve my work beyond that I am not interested In buying the latest shiny object that is out there.

  1. Social media likes

People put out pictures of their vacations or food they eat , tell their best stories.

But I know they are only part of the story not the whole story.

I was not always like this , I have changed over time .

I understood that what truly matters is health , family , friends and freedom.

We deeply yearn for ‘Freedom’ to live life on our own terms but we start imitating the culture.

It is not a restricted lifestyle rather it is focusing on what truly matters in life.

I am sure the pandemic has been a wake up call for us to reflect on what is truly important.

Do you agree ?

P.S- ( Need to yet work on the nutrition bit )

HOW BEING VULNERABLE CAN MAKE A BRAND MORE POWERFUL

A brand is like a living person.

It needs to be authentic to build trust.

No person can constantly be winning.

There will be days of struggle , days of failure.

There are moments of truth.

“Always good” is based on untruth.

Trust cannot be built on “Untruth”.

Can a brand be authentic and own up failure, say sorry ?.

Can a Organisational or Person brand share vulnerable moments ?

It’s difficult to be vulnerable. But it builds trust.

I experienced these both at Mastek where I headed Corporate Communications.

Mastek was the first company in the IT industry to give a profit warning ahead of quarterly results.

There was no precedent.

Obvious repercussions were bad press , investor calls .

Yet it emerged more powerful as a transparent and ethical brand.

The next story is of vulnerability.

Ashank Desai the Co Founder had an difficult early childhood.

There was his story of poverty and struggles.

Ashank has shared his story and lessons to inspire youngsters.

This has made him a strong person brand.

Being Vulnerable is strength.

Real heroes are authentic, they also fall.

Yet they get up and fight back.

Make your brand story more powerful.

Tell a authentic story. Be vulnerable.

A SMALL BUSINESS STORY

Every business has a story.

I met Renuka after my cycling today , she has a food truck that sells healthy detox juices.

I asked her her story.

Renuka had lost her job of 19 years during the pandemic.

She was managing the CRM at a real estate company.

The business vanished , “we were like white elephants for the company, I was fired after 19 years.” she said.

I did not find any regret in her voice.

Renuka has a charming smile and is a happy person.

I proved her further, why healthy juices .

She said her parents suffer from Parkinson’s and diabetes.

She learnt the benefits of healthy juice detox from her grandmother.

One thing has changed for her after she started the business, she now gets up early at 4 am to make the juices.

“ I was never a early person but all that changed after the job loss” she says.

He food truck is called ‘Naividyam’ which means ‘offering to God’.

She is not just in the business of making juices for her her work of healthy juices is an offering to God.

I made a small video on her story from my mobile phone and shared it on my social media.

There are stories and and stories .

We forget to tap into the power of story to build human connections.

When a brand story integrates with that of the customer magic happens.

Renuka can be just running a food truck selling healthy juices , but she has a story.

The story of her struggle , the story of her food truck , the story around her healthy juices , then the stories around her customer.

We forget to tap into the power of storytelling in business.

Renuka is inspiring, I like her spirit to fight back.

She has no regrets but a lot of hope.

That is the story of every business owner. The story of hope despite the challenges.

Tell your story

Sanjay Mudnaney

#brandstory

http://www.CrowTales.in

7 THINGS I LEARNT FROM GROWTH HACKING FOR A CLIENT

Yesterday my very first client I worked with after I got out from the Corporate world as a marketing strategist and coach hit 5x business.

Yes it feels good even as the pressure now mounts to sustain the momentum.

This is what I learnt from the experience

1. Passion – the client is completely passionate about what he does , he is not just there to make profits but is completely committed to making a difference to the customer segment he serves.

Of course profits are essential to provide world class service but the driver is purpose.

The very first questions every brand and business needs to ask whatever the size maybe – “Why do I exist ? – what will happen if I do not exist ?”

2. Trust – He was my first client when I stepped out from the Corporate world as an marketing entrepreneur and coach.

He trusted me and has stayed the trust for the long run.

Yes there were results at every step but he has completely trusted my calls and the way I guide the sales and digital teams both internal and external.

This is most essential, many clients are impatient and keep second guessing or they keep listening to many voices .

This creates confusion and does not help in staying focused.

In any business it is essential that you focus and if you have a coach might as well listen to him.

Sometimes a good coach may tell you unpleasant things but that is the role. Listen !

3. My Belief – I personally believe in what my client does and that he adds value to his clients. I call this #blessed work .

You get paid for doing good work is what I love. It is meaningful work.

If I as a Coach did not have faith in my clients work and potential I could not have helped produce the growth outcomes.

4. Team – it takes a team to produce outcomes. We have a highly passionate and committed team .

In my work with clients as a Strategist and Coach I work with both internal and external teams. Wherever needed I pull in expertise from my network.

Again the client provided me the space to take my decisions.

A orchestra is as good as every performer.

5. Focus – It is essential to focus and not get distracted.

Being consistent needs a lot of patience and hard work.

The client has stayed the course for long term with sharp focus.

In the digital world Focus and Consistency are the most important keywords.

6. Investing to Delivering the Promise – the client understands the importance of a satisfied client, rather he calls them ‘family’ .

He is consistently investing in people , process technology and innovation to help scale and deliver the service promised.

(many in the competition even copy his innovative protocols)

I do believe that word of mouth is the best marketing.

We are seeing a consistent growth in organic traffic that comes through referrals.

7. Investing in marketing- the client has been consistently investing in both performance and brand marketing.

We have consistently used client member storytelling that is authentic and inspiring.

Your work needs to speak and speak loud. And what better than your own clients telling their stories.

Whenever I wanted to initiate innovative marketing campaigns the the client was willing to back me and invest in the calls.

One more important learning I always carry is , “THE REAL FUN IS IN THE JOURNEY, NOT THE DESTINATION.”

A good client helps you discover the best within you

Sanjay Mudnaney

http://www.sanjaymudnaney.com

PUT YOUR EXCUSES ON HOLD

The cage is fictional, there is none , we create our imaginary cage .

The day I understood this I experienced freedom.

When you put your excuses on hold the other side is joy.

In school and then college I was always on the stage participating in elocutions and debates.

I loved the stage and the audience in front of me.

When I would be on stage I would be in a zone.

I loved to communicate ideas , enrol and inspire audiences.

I could get those around me find their expression and express more fully.

But then life happened. I put myself on hold.

There were more important things to do.

“I will do it some other day in the future” I said “when the kids are grown up , when I have enough money in the bank , when I am well settled.”

I kept postponing my dreams to the future.

Then I turned 50 and it occurred to me I have finite time.

One day I made a bucket list and I jumped head on.

I wanted to sing , I went ahead and recorded my first song in a studio. It’s there on YouTube.

My first song recorded in studio

I bought myself a professional home studio equipment , now I sing whenever I feel like.

I wanted to cycle . I was warned it is risky and this is not my age .

I went ahead and bought a cycle , I invested in the best I could.

I am now a cyclist, I cycle every day , weekends is for long distance.

When I cycle , it’s just me and the wind on my face , I can feel the freedom.

I wanted to see the stars I went ahead and bought a professional telescope.

That experience of watching the planets was surreal.

Felt the vastness and being one with existence , limitless.

I wanted to write a fiction story book . I did that and self published it . It’s on Amazon .

I got my first royalty check , felt good.

I wanted to teach non profits the art of fundraising with storytelling.

I travelled to five cities and over 500 non profits in India attended my workshops !

I always wanted to start my business.

I kept postponing afraid of the unknown.

I finally jumped in at 55 !

It is profitable and growing.

But more importantly I am doing what I always loved to do , helping individuals , businesses and causes express themselves fully . Live their potential.

I wanted to tell stories of good through films . I had no experience, no team and zero budgets.

One fine day I just decided I will do it . And that too during peak lockdown !

In a few months we have made over 10 short documentary films .

Launched the YouTube channel’Heroes of India’.

We now release two films a month.

I wanted to camp next to a waterfall overnight in heavy rains.

Camping next to a waterfall

I did that , the sound of the water splashing against the rocks and tapping of raindrops was out of the world experience.

From a typical corporate formal life , no fun wardrobe and look , I decided to just be myself.

A small step but one more step in the direction of freedom.

I love being myself

When I stopped my excuses , I truly found my joy.

Have to do it for pay check was an excuse.

Have responsibilities was an excuse.

What will others think was an excuse.

I cannot do it was an excuse.

I am not capable was an excuse.

I will do it sometime in the future was an excuse.

Excuses kept me safe in my comfort zones.

We have reasons , many excuses, why we postpone life.

We make up by trying to live on the weekends.

We trade our joy with a cage.

Sometimes the cage is golden. Yet is after all a cage.

When I look deeply there was no cage , it is all our own creation.

Now I have stopped all excuses , I have started living every day , every moment.

I have no regrets as every step of the journey has been a learning experience.

I refuse to die with my song in my heart.

Sanjay Mudnaney

#passionproject

P.S – Passion project is a message, life is finite , don’t die with your song in your heart

WHAT IS PASSION PROJECT ?

What would you do if you lost your job tomorrow?

You think that is not possible. Think again .

Thousands lost their jobs suddenly overnight during the pandemic. No warning.

One of my colleagues from the first company I worked at connected with me , he was looking for a job , he was desperate , months had passed with no income and bills needed to be paid.

His wife was seriously sick , he did not even have a Mediclaim and medical bills added to his misery.

On the other spectrum I have heard the term repeated ‘Thank God it is Friday’. Employees postponing their lives to the weekend and the next vacation.

This got me thinking, something is wrong in the way we work and plan our careers.

Why would anyone want to trade life to pay the bills ? And yet find themselves suddenly stranded without the means to pay the bills.

I have been blogging on #passionproject for a while now .

In this blog I will answer why I feel this topic is urgent and why this blog.

#passionproject is URGENT because I see everyone is going to be impacted.

Everyone.

It is about emerging of a new world and the way of work and living.

It is not the future but it is happening now at this very moment.

The rules of the new game are that those who play for survival will have the greatest threat to their survival.

Skills that can be defined will be replaced !

They will be replaced by someone or something cheaper somewhere in the world.

Distance will not matter , the work can go anywhere, remote working is no longer a buzz word .

Not just change but speed of change will add to uncertainty in careers and jobs.

Technology developments will cause disruptions.

Entire industries will vanish overnight, a business can get wiped out in no time.

Jobs can be lost suddenly , there will be zero security , not that there was any earlier.

Adapting , innovating and taking risks will be the only way to thrive in the new world.

What worked yesterday will not necessarily work today and definitely not in the future.

Q: So is there anything that is going to be constant and in demand ?

Ans : Yes and the term I use is ‘Passionate Artists’

Passion for what you do as a quality will never fade away.

The world needs passionate individuals ,teams and leaders.

The future is for those who follow their passion and make their work a piece of art.

Art and artists at work will always be in demand because they cannot be replaced by someone or something cheaper.

Artists do not follow the crowd , they create their own art , their life is devoted to mastering their art .

Their art is valued because of the value it brings to the world .

They will never go out of fashion as they are not defined , they are not boxed and they don’t draw boundaries.

They don’t guard territories.

Passionate individuals stand out from the crowd because they are like none , they don’t hide in the crowd , they stand out.

They will challenge the status quo. They will rock the boat.

Passion project is my small attempt to inspire those that have forgotten their dreams , their passion, their art .

By not taking the risk now , by not stepping up to their possibilities, their individuality they are risking their future.

By being in comfort zones , they risk survival. There are no comfort zones any longer.

I see an urgency because those who burry their dream to survive are hurting.

I have seen friends and colleagues lose their jobs some struggle to survive and yet bills need to be paid . They are up the wall.

Passion project is also a soul journey for me to meet passionate people and discover and live my truth.

We all know this , each individual has a gift and it is unique.

Fear of the future and bills that need to be paid holds them back from living fully.

Comfort zones are cozy.

There is urgency also because the time we have on the planet is limited and no point of dying with your song yet in your heart , with regrets of not having lived.

Passion project is a message to discover and live your passion whatever that maybe.

And it is not about money or success or fame . Those are incidental.

The measures of success we have defined as a society are broken .

Living fully in ‘this momentum’ , NOW is all that is to life.

Doing something you ‘hate’ or living for the ‘paycheque’ is not in alignment with why we are here on this planet.

We are here to share our unique gifts with the world.

Also it is not about a goal . It is about the journey. It is about each day , each moment.

It is about being and living authentic life not a projection of others or the society.

It is about living your possibilities fully . It is about singing your song .

Ultimately it is about freedom to choose and living life on our own terms .

Passion project is a urgent call to be more alive , Free , NOW !

Sanjay Mudnaney

#passionproject

SUDHAKAR RAM , A VISIONARY LEADER LIKE NONE

Today when I went to Starbucks in the morning, I saw that empty table , where I would find Sudhakar most mornings after his morning walk and my cycling.

The habit of Starbucks , coffee and soya latte comes to me from Sudhakar.

Wherever we travelled together he would find a Starbucks and we would have our soya latte , later he switched to almond latte.

We were both Vegans , yet occasionally we had our cheat days . He was fond of sweets though he was a diabetic he would indulge once in a while.

I first met Sudhakar when I joined an IT company Mastek as head of Corporate Communications.

I had to work on the Annual report within days of joining.

As a new chap in the organisation I did have the usual challenges of getting accepted by those who had been around.

And I was being given a difficult time . I went and told this to Sudhakar as the annual report had a deadline. He did what was needed . I forgot about the incident.

Cut to a scene in Goa when the team was having annual family get together ‘Run Time’.

Suddenly Sudhakar called me on stage and announced an award for the most creative Annual report.

This then was Sudhakar, unlike any boss I have worked with . Once he gave you something to do he would Trust you 100% and back you no matter what.

I went on to work with him for the longest time of my career almost twenty years till he passed away recently.

As a leader I learnt from him so much about the word ‘Trust’ , ‘Being Authentic’ , ‘Love’ and also ‘Karma’ .

When Sudhakar was with me he was with me , fully present in the moment . I was the most important person . He did this with everyone.

I don’t remember a single mail or message in these 20 years he would not have responded to , no matter how busy he was or wherever he was in the world.

He had a rare quality of genuine and deep empathy . He would feel for you. He did this for everyone.

When he passed away and I shared the sad news on LinkedIn the post had over fifty thousand views and hundreds of comments .

Each message shared told me how quietly he had touched many lives .

He was very understated and this I later understood was also the brand of Mastek . Not flashy , authentic, more substance than style , caring.

Through my life journey if I could confide in someone and get an unbiased pointer it was Sudhakar .

He would listen deeply , and in his typical way he would not tell you the solutions but rather get you to find the answers.

As I was directly reporting to him , over the years we built a strong bond . This got deepened during his journey of The New Constructs blog and later the book ‘The Connected Age’.

We travelled together across the remote parts of the country meeting some amazing people and leaders who were following a new way of building organisations, communities , education and sustainable farming.

He did this besides wearing the hat of the CEO of the company and travelling the world. He would be out two to three weeks in a month on business trips and yet have the time and energy to work on the blog and travel places for getting insights into the idea of a new world.

This was the other side of Sudhakar he was a visionary leader way ahead of the times . He believed in the idea of small is good for organisations and non profits, that we need a new way of education and more sustainable ways for our planet.

He would take some of the ideas we picked on our five years journey of The New Constructs to implement them at Mastek and he had the guts to do so . Like doing away with the concept of a leader , overnight he flattened the structure and did away with annual appraisals .

The idea of self managed teams with Mastek 4.0 was one of the boldest experiments in the corporate world only someone like Sudhakar could have taken.

His life was never a contradiction, he lived and practiced whatever he believed in .

I could almost read his mind and knew what he would do because I knew he lived by his truth and that was consistent.

There was a term he used for anything that happened “How wonderful” .

He lost his bag and passport at an event in the US and he said “How wonderful” . He enjoyed the experience. Sounded crazy to me at first .

Once during the startup days at Benow we had to go to the police station because someone was threatening as he was not able to use our live platform GivNow Live which was in pilot. Sudhakar said “How wonderful, otherwise we would have never got to see a real police station:)”

But he did that every time . It is said when a man nears death his true self is revealed.

Despite him knowing about his cancer he practiced this belief “How wonderful” , it was shared by Girija that Doctors told her they had not seen a person so graceful in death , completely accepting and having no regrets , none.

I believe here again he would have lived his principle of 100% trust . If he gave you anything to do he would trust you completely. He would have done the same for his doctors.

There was no pretence in Sudhakar he was so completely authentic. From Mastek I moved to join him in his startup as a cofounder.

I once asked him why did he need to get into a stress of a startup at late stage in life , he did not need the money .

His answer was interesting he said “I am a Karma yogi and my dharma is being an entrepreneur , I cannot do anything else”

He stayed true to this through his life and death , till the week before he passed away I am told he was attending an AGM from hospital. He was doing discussions with VCs on the startup with full energy.

When he passed away later many were surprised how he could have that energy and enthusiasm when he was so close to death.

And as I said he had no regrets , he always did what he loved and when he did not he would just drop it and walk away. On this issue he was unemotional and he had mentioned that to me.

Whatever he did he was completely passionate about it , almost like a child , he would like to explore and try the untried , untested .

I have experienced Sudhakar’s love , here was a boss who left a board meeting to be with me in the most difficult event of my life. He did this through his life , always be there when I needed him.

Even during the pandemic while he dealt with his health challenges, he would respond to my messages on advice I needed .

His understanding of Karma was complete . Once I asked him the startup is draining money was he not stressed as I never saw any stress on him . His answer was “it is only money” .

I then understood it was never about money and he was truly not attached to the outcome , not that he did not care about the outcome , he gave it all his best , he would be totally and completely involved and do his dharma as an entrepreneur but not be ‘attached’ to the outcome. I had read this in the Bhagvad Gita , I now saw a leader in the corporate world practice unattached action .

He always did what was right with the values he held . I saw him tell me in the Board meeting not to cut the Mastek Foundation budget even though the year had not been good , I remember the words “doing good is not a tick mark”.

Once we had a conversation with the cofounders on what would we do if we made millions from at our startup venture. Each co founder spoke about their desires , Sudhakar spoke last , he said “I will give away the money to support good causes and non profits.”

This was Sudhakar, I have seen him silently cut checks to support good work. He never refused anyone who came to him for help.

Sudhakar is a rare person, very rare . When one of my colleagues at Mastek passed away and I was broken. He told me “Sanjay, life is living , loving and leaving a legacy behind”.

I see that empty chair at Starbucks every time I go there , I miss him but I feel his presence through the his legacy of ‘living fully’ as per ones dharma and ‘loving fully’ everyone who comes into your life a message he has left behind with me and the thousands he touched.

Sanjay Mudnaney

#passionproject

DROP YOUR AGENDA TO FULFIL YOUR AGENDA!

I have been reflecting on the subject ‘What is the concept of business and why does all commerce exist ?”.

If we look around most of the time of the human race in the world as we see today revolves around the idea of ‘Money’ .

‘Money’ is central to everything, things we can buy , things we can experience, status , power even health services we can access with money.

Either you are a seller or you are a buyer as an individual or as a collective called the organisation.

Employees sell their time and expertise to organisations , organisations sell services , expertise or products to the masses .

Central to every transaction is “Exchange’ and if we dig deeper there is the concept ‘Perceived Value’.

When you dig deeper there you find there is ‘Agenda’ . “Why do we do anything?” . Every human being at any given point has an agenda.

Why do you do a job , why do you run a business, why do your customers buy . There is an agenda .

The agenda is always about ‘Me’ , break it down people are interested in ‘Self’ . No one is interested in the ‘other’ .

This is an interesting contradiction, all the while when any exchange is happening there are two parties and there is an ‘Agenda’ .

Even every noble cause has an Agenda , religion also has an Agenda.

‘Getting’ and Giving’ are two sides of the agenda . And there is fair exchange.

Agenda of Individuals

1. Survive : pay the bills , stay healthy

2. Thrive : fulfil desires

3. Fame : Get recognised and liked

4. Belong : family , friends, community

5. Contribute : Individual talent that is valued in the world , make a difference

6. Spiritual : ( a false belief , those who truly understand would know the falsehood of ego at play ) Going Beyond self

Agenda of Organisations

1. Maximise Profits and returns for stakeholders ethically

2. Consistently Grow in a profitable way

3. Survive through difficult times

4. Solve a problem in the world

How is this useful ?

Whether it is individuals or organisations they have THEIR OWN AGENDAS.

Yet the interesting part is is to fulfil Your own Agenda , you need to fulfil the Agenda of others – whether individuals or organisations!

It is in this space that VALUE Exchange happens. The question individuals and organisations ask is

“What is the Agenda being fulfilled and what the value they get so what is the value they they are willing to pay for”

Naturally low the perceived value , lower the pay.

Perception is not just the quality and quantity of service and product delivered but a more complex equation of how it is seen in the mind . Perceptions are held in the mind . A label can decide the value . It has to do with emotions. The shoes may come from the same factory but add a label and Value jumps . It’s fulfilling an higher agenda of being seen and liked .

Money is nothing but an exchange measure of the perceived Value delivered .

Where things go wrong is when individuals and organisations focus on personal agendas . No one is interested in YOUR AGENDA.

Do you hear these statements

“I want to grow a million subscribers”

“This year we will make a record sale”

“I want to change the world”

No one is interested in your agenda . Full Stop .

The other place things go wrong is when there is safe play . Playing safe you become a commodity. And commodity will be replaced sooner or later with something or someone cheaper .

When organisations become ‘Me To’ and offer commodities the only way to survive is by offering the lowest price.

The way to Thrive with Your Agenda then is

1. Fulfil the agenda of others – solve a problem for clients , customers , employer , donor

2. Be valuable – Don’t follow the crowd , Stand out , be different, be rare , be authentic