HOW I GOT OVER MY FEARS

I had the fear of flying, the fear would begin when I boarded a flight and if there was turbulence I would be in an internal mess .

I have seen panic attacks after I saw a close relative pass away suddenly with a massive heart attack. After the incident, I would land up in ERs at night with breathlessness , I was told that I am experiencing a panic attack . Nothing helped , no advice helped .

Today I love to fly places, turbulence is ok (unless it’s real bad ( : ) . I can walk into a cemetery , talk about death and be ok , panic just vanished never to come back.

How did this change occur?

1. Face the fear : I was running away , I wanted to run away . One day , I stopped, looked at fear in the eyes . Felt the fear in my body . I did not run . I got on the other side of fear and it vanished.

2. What is the worst that can happen ? I asked this question and the answer was “I will die”. And then it struck me “I am going to die anyway one day , everyone is going to die one day , why die NOW ! I will die when I have to , let me live NOW!”

3. In this moment : Being here now , dropping the future helped . I have learnt that in this moment, this moment as I write these words , there is no problem. When I get away from this moment, in the past or the future, stories begin .

4. Accept this deeply : In this moment, now there is no problem and “this moment is inevitable” , it has already occurred. No choice , can’t do a thing . Accept deeply without resistance.

5 . This too shall pass : I am not God , I am not perfect, I do get shaken up by events in life , I do falter , but I get up , I know “This too shall pass” , it does . One day we all will be dead and gone , my parents who are no more would have lived through so many fears , what is the significance now , nothing , it’s all dust .

When you deeply understand this that we are here momentarily on a journey as visitors on this planet , you will understand that this too shall eventually pass , everything will . Yet while on the journey, let us make the best of our time to live , love and leave a legacy behind.

Sanjay Mudnaney

#passionproject

HOW BSR COACH GOT 1 MILLION SUBSCRIBERS IN ONE YEAR

Nithya Shanti a close friend had organised a session with BSR Coach a highly successful YouTuber . As a marketeer I am always keen to learn and took up this opportunity.

BSR started making YouTube videos because he was not confident and came from a vernacular medium school. This was his way of getting over that fear of speaking . He started with a goal of making 365 videos on YouTube.

Prior to 2018 BSR had made over 120 videos with fewer than 3000 subscribers on YouTube . He felt demotivated and gave up . He stopped making YouTube videos.

It so happened that he was called for Josh Talks ( equivalent of Ted Talk in India ) to share his experience on succeeding with speaking English. This video garnered over 5 million views. He was surprised. He analysed and understood what he was doing wrong .

He found that lot of people were interested in this content around succeeding with learning English . That was his first lesson . Below are few of the lessons shared by BSR that could be used to any YouTuber to grow a million subscribers.

1. Make content that is being watched , not content you think they like : It is easy to find the content that is being watched by audiences. Do a simple YouTube search . You need to focus on what is already working and watched.

Broaden your audience first before going narrow. If you want to target those with Heart disease take up all chronic health conditions that are being watched along with the narrow focus .

2. Watch time is important: Earlier he would make short videos and that was a big mistake . He realised that algorithms of YouTube looked for watch time and those videos were thrown up to audiences. From 3-4 minute videos he shifted to videos that were above 9 minutes.

3. Consistency : for past one year he has been consistently sharing his videos every Tuesday and Friday at 4 pm . He realised that the YouTube algorithm looks for consistency of sharing, also the audiences get used to the frequency and they expect the video.

4. Time : He found two time slots work for his audience 1. 6 am ( people have some time in the morning) 2. 4 pm ( evening break from work) .

5. Thumbnail: He understood that thumbnail plays the most crucial role . It is not the quality of video but the quality of Thumbnail that is essential. He found colours like Yellow and Red got attention . He recommends text occupy over 80 % of the space of the Thumbnail.

6. Title: This is next in importance , he studies titles that are working on the subject he would take up and puts up those titles and at times he would even copy titles . ‘How to’ , ‘Tips ‘ , ‘Secret of’ , are great title words used in title searches.

7.Language : He found that Hindi language has a far bigger audience and reaches masses rather than English which has a much smaller reach in India . He is clear he wants to reach masses so he uses Hindi more than English.

8. Give freely : He does not mind sharing freely, he is not bothered about anyone copying his content.

9. Negative Comments : He does not bother about negative comments and let’s them be . At first he would get demotivated now he is got used to it .

10. CTA : He has learnt that audiences need to be reminded to subscribe and he does that at the beginning and at the end . “Tell your audiences what they need to do maybe it is to join a program , have clear CTA .” he says .

11. YouTube live : He does long format YouTube live workshops with thousands attending. This also gives him longer watch time.

VIEWS and WATCH TIME are two most important parameters according to him to drive subscribers. One doesn’t need the best equipment and invest a lot of money to be a successful YouTuber he says .

He says all videos will not go viral and there is no way of knowing which will but a few that do go viral will add maximum subscribers. So consistency is important .

Organic way is the best way to increase views and subscribers he says . I have seen his sessions and I must confess that BSR is highly passionate about what he does and this is reflected in his session.

Thank You BSR Coach for sharing freely your success as a YouTuber and Nithya for organising this . May you inspire many more .

If BSR can achieve 1 million subscribers in one year through his dedicated focus and hard work, so can anyone if you pick up the best practices. Begin now and be consistent, no excuses.

P. S – Please do subscribe to the the BSR Coach YouTube channel

Sanjay Mudnaney

#passionproject

IT DOES NOT MATTER WHAT YOU DO FOR WORK !

“Good morning sir , wish you a good day.” Wished a street sweeper while on morning walk in a new city.

I was taken aback , I don’t even know him and I was here just for a day. Yet his wish made my morning and day . I wished him back.

There are many street sweepers that I would come across during my morning walk , I don’t remember any.

I will not forget him ever , he did stand out and made a difference to an unknown morning walker.

He does not get paid extra to do this , it is not part of his KRA , yet he does make happy day for me who is not even his client.

What a beautiful world view. I am sure he loves what he does , not just sweeping the streets clean but making happy days for all he meets.

It does not matter the job you do, if you love what you do and you go beyond , you stand out , you are an artist at work!

#passionproject

Sanjay Mudnaney

BE YOU , BECAUSE EVERYONE ELSE IS TAKEN

Be you,everyone else is taken. This one step can be liberating.

We are obsessed with what others think of us. We want to be liked, famous and approved. We seek attention because that makes us feel important.

We can easily be put down with unkind words and picked up if appreciated.

In organisations there is a game , it is called “What will the boss think” and yes it’s important because the boss decides the future growth within the organisation or so we think.

We seek approval of our peers because it makes us feel important and we want to belong.

Social media feeds on the inherent human desire to be liked so we post and then look back to check likes and comments.

This wanting to be liked , approved , appreciated, creates a unseen pressure and ties down our freedom , freedom to be who we are .

Freedom comes from being authentic, confident in our own skin , not wanting to be like anyone , not being a copy.

And then we have the rebels, who also are trying to project an identity of being different, rebels . Yet there is the pressure of hold an identity that is not authentic.

What if you could just drop your wanting to be like someone else , anyone else or seeking approval.

There is a famous Hindi film song in India ‘Kuch to log kahenge , logon ka kam hai kehena‘ ( people will always say something, that is their job). And you can never please everyone.

What if you can ignore what others think , and you truly can , just try it now , drop the baggage of wanting approval , and see how it feels.

Do your stuff , rock your boat , be different, be you because you are made different.

Each one of us is unique, and there is no one else like us anywhere in the world. We have our own unique gifts .

What applies to individuals applies to organisations . There is a unique story of each organisation. ‘Why’ it exists. Find that why and live that why.

Carrying an image that is not you is stressful, being authentic is liberating. And when you are genuinely authentic it reflects and you stand out. Not because you want to be liked but because you are who you are , different.

I found being authentic truly liberating experience, I blog because I want to , I express what I want to , I cycle, I sing , I create because that is who I am , I love to create , build on new ideas , grow business, mentor individuals and business to play to potential . This makes me happy.

What will others think stops people from taking the first step , from living their dreams . And it is not worth it , no point with dying with your dream in your heart.

Be YOU because everyone else is taken.

Sanjay Mudnaney

#passionproject

WHAT CAN I GET ? WHAT CAN I GIVE ?

“I am getting a better salary , so I want to leave.” Any other reason “No, it’s just the salary, I am happy otherwise.”

I have heard this often in my three decades of career in the corporate world and startups I was a part of.

There is nothing wrong in wanting a higher salary . But I have seen that such individuals don’t go far.

And the reason is the attitude is “what can I get” and this shows up sooner or later.

And I feel it makes sense to let such people go because they will eventually move whenever they find a higher salary somewhere.

And their contribution is transactional.

If you see any successful person in any field you would find that the question they ask is “what can I give , how can I make a difference.”

Money is just a medium of exchange of value . So the real question is “What is the value I am adding in the world.”

And you can best add value if what you do is what you are passionate about , because then it is not work.

When you live by ‘Thank God it is Friday’ you are missing out an opportunity to live life Every Day.

“Thank God it is morning and I want to get off the bed and welcome another beautiful day to make a difference” the shift from “What I can get” to “What can I give” is when you truly live.

You don’t move organisations because you get a pay hike rather move the day you don’t feel like getting out of bed for many days in a row.

It’s not worth just surviving , being part of the 9 to 5 crowd because then you are a commodity. And commodity can be replaced by someone or something cheaper sooner or later.

You have but just one life and it does not make sense to be at the end of life and have regrets of not having lived your passion.

You have a special gift , give your gift to the world, and keep asking “what can I give?” each day in every interaction. Get better each day , add greater value .

In my experience with this attitude in life there is no way the universe will not pay you back. Whatever you do , it does not matter , you will always be in demand . Because you are a artist and you love what you do and it will show up.

Sanjay Mudnaney

#passionproject

FINALLY WE ALL DIE , SO WHAT ARE YOU AFRAID OF ?

Many times I noticed I would hold back , not take a step to live my dreams , because of fear . “What will happen if “ is the biggest falsehood that kills dreams .

“What will happen if it does not work out ?” and “what will they think?” stops many from taking the steps to live their dreams.

Finally we all die , so if that is given what is the fear that remains ? And no one cares about your life so no point thinking about what others will think.

If life will end one day and no one knows what that day is why not make the best of the time while we live ?

Why not live fully , love fully and leave a legacy?

Make this life a beautiful adventure, enjoy the journey, live all your dreams. There is nothing like being safe remember in the end we all die.

Love fully not only your family and your friends, but include your community, all the plants and animals in our world. A compassionate life heals.

Leave a legacy , contribute your best gifts in the world. It would be a small footprint in time but it would leave a mark.

No point accumulating as you leave everything behind, travel light , it will add to your freedom to live your dreams.

1. Prepare your bucket list of things you wish to do in life . I have mine and I keep ticking off the boxes.

2. Maintain a journal, reflect every day how you have lived and what you are grateful for .

Don’t die with regrets of not having lived your life fully , not having loved fully . Don’t die with your song in your heart .

Begin Now ! No one knows about tomorrow.

Sanjay Mudnaney

#passionproject

DON’T TAKE THIS DAY FOR GRANTED

Last year this time on this day of new year 2020 I was at a party with my wife. There was some news about lockdown in a far off place in China . No one in their wildest dreams could have predicted what was to follow.

The world came to a halt , literally , everything stopped as the pandemic spread.

Lives were being lost , the was economic gloom , so many business suffered , people lost their jobs , there was panic across the world.

I had been postponing plans to travel the world and now there was no chance of travel.

During this period I lost my school friend and my mentor. So much changed .

The one big lesson of 2020 is don’t take life for granted. Life can change in a moment . It changed for many families who lost their loved ones in the pandemic and for the countless many who lost their jobs and incomes , who yet struggle every day.

Life changed for the family of my friend who died not out of COVID but due to sudden cardiac arrest. Till the night he passed away he was in touch and in good health then the next day he was gone.

Don’t postpone your dreams , don’t die with your song in your heart , you have but only one life , don’t take it for granted.

Living , loving and leaving a legacy behind is what life is about .

Life is not about playing safe , not living , postponing life to the future. It would be stupid , you cannot be sure of tomorrow.

The heavy baggage of what will happen in the future has stopped many from living now and playing safe . Yet the only certainty of the future is that it is uncertain.

2021 is another adventure that begins today , I do not know how this year will unfold but as I type these words I know this moment I am sharing my gift and that is all that matters .

Sanjay Mudnaney

SHOWING UP IS ALL YOU NEED !

I started cycling at the age of 50 . It was on my bucket list of things to do . It was not about getting fit or any of those reasons, it was just about reliving my childhood memories of cycling.

I remember the fun I had purchasing all the accessories and cycling gear. I started cycling a few kilometres on weekends.

I tied in another habit , going to Starbucks after cycling. Now that was the reward . So I would get dressed up every morning , start to cycle and feel the anticipation of being at Starbucks to have my favourite coffee.

Then I challenged myself with a tougher habit , to do long distance cycling starting with 25 km. The cycle I had was basic and would not help so I invested in a good cycle. And I started doing long distance cycling.

Now I was having fun , I loved the wind on my face , the feeling of freedom, the me time and to end the experience was a visit to Starbucks.

Today in the morning as winter has set in Mumbai ,it was chilly , tucked away under the blankets , I felt the desire to sleep a bit longer . But instead I just pulled myself up , put on the cycling dress and helmet and I got on my cycle.

The most important secret I understood of sustaining my cycling journey has not been MOTIVATION but SHOWING UP .

It is important to Show up , if I don’t show up I cannot begin. For me that is as simple as putting my cycling dress on . I have to wear my cycling clothes and the helmet and it pushes me to do the next thing , get on the cycle.

Once I am on my cycle, I have to cycle and then the next thing comes up , getting to Starbucks. That’s my reward .

Showing up and Reward are two things that keep me going and have helped me build my cycling habit .

And showing up is not about motivation , it’s about making a simple obvious process. I keep my cycling dress ready so I find it easily as I get up .

As I look at my another habit of learning guitar , I have just not progressed. I invested in a good guitar with the intention of learning to sing along with the guitar, but it’s not happened.

I realised I have put away my guitar in the closet and there is no reward that I have associated with the action .

Also my expectations are big , I want to start singing and play the guitar along and that looks difficult . Learning the chords and the strumming looks like a big effort.

For cycling I just begin with the simple idea of getting to Starbucks which is 5 kms away from my home , in the process many days I do 15 kms . So action step is simple.

The learning from my cycling habit which I have sustained is

1. For any new habit to form make it easy to take the first step . Putting on my cycling dress and helmet in the morning is the first step , I keep all cycling accessories within reach and visible.

2. Make a easy to take daily action . If you are trying to form the habit of reading books you can start with subscription to blinks which condenses books into short reads and then read one blink a day . For me it is just cycle 5 kms to get to Starbucks. ( and I also subscribe to blinks) .

3. Reward . For me Starbucks coffee is a reward ( I am trying to replace this )

4. Identity. I post pictures of my cycling journeys of social media and this has helped me build an identity as a cyclist. Don’t underestimate the power of identity for habit to become long term way of life.

I was not even aware of how I shifted my identity as a cyclist till I read the book Atomic Habits by James Clear. I highly recommend reading this book .

As James says in this book , It is not about just Inspiration it is also about a system you put in place to make it happen.

It is not just about having passion but taking small action steps every day to live your passion . It is not the Destination but the journey that matters .

Like it is for me writing this blog now .

Sanjay Mudnaney

#passionproject

REFLECTING ON 2020

2020 has been a year like none before, a year when the world stopped. There are a few things I learnt that I cannot forget.

1. THE UNIMAGINABLE CAN AND WILL HAPPEN : No one could have ever predicted that the world will grind to a halt.

One cannot control external events in life one can control how one responds to those events.

2. HUMANS CAN ADAPT SOON : The world quickly adapted to the new normal and moved digital. Non essential consumption stopped overnight.

Be flexible, this is going to happen often in the future, entire industries and jobs would get disrupted. One cannot hold on to Ego of the past and not change.

3. WE CAN SURVIVE WITH A LOT LESS : That I could do without buying anything other than essentials for months was a revelation , it was clear that I needed a lot less to survive.

Often we land up buying things we do not need and then stock them to use at some later date . Clutter is stuck energy.

4. CUTTING OUT DAILY COMMUTE SAVED TIME : Locked down travel stopped completely, this resulted in excess time on hand , while some struggled some made best use of the time to self develop.

Cut all non essential travel , it also helps our planet.

5. THERE WAS NO OPTION OTHER THAN GOING DIGITAL : Even those that were reluctant were now forced to go digital. This is a trend that will continue.

Reinvent, Reinvent , Reinvent .

6. REMOTE WORKING WORKS : That I could service clients from across the world has been a plus . All organisations other than those that need physical presence have adapted to remote work.

Interesting thing I notice is that where innovation is needed and deep collaboration is called for teams have started coming together again while the bigger organisations that have process driven work continue remote work.

If you can move to smaller towns with great views , quality of life matters .

8. MORE ME TIME : The time saved on travel did give me lot more time to be with self and reflect , read books , meditate.

Build an inner practice for calm in turbulent times .

Here are a few more tips on things I will follow .

1. Build a contingency fund for emergencies , one cannot predict events that may occur but one can build a reserve that protects against shocks.

So I plan to build a contingency fund besides two years survival fund aside. Before I spend income I will save for contingency, this is the essential.

2. Cut down the non discretionary spends and focus on what is truly important . I have been fascinated by minimalist lifestyle and now I even know it is possible.

3. Invest on experiences, travel places , explore the world post the vaccination. It was something I had postponed , won’t do that again. And travel can be low budget .

4. Make my bucket list of things to do and tick off each one . Life is uncertain don’t wish to die with incomplete dreams.

5. Don’t take life for granted , live every day fully . This is the most important lesson of the pandemic. Live , Love, Leave a Legacy behind.

6. Build inner resilience it is a must , faith , surrender, prayer , meditation are practices I will continue.

7. Keep reinventing and learning new things daily and always be ready for the new world. This is a habit I will never stop.

Finally don’t take life toooo seriously!

Sanjay Mudnaney

#passionproject

HE TRAVELLED 80 CITIES IN INDIA WITH JUST 220 $

He slept in buses and trains and on platforms on his journey.

One day he slept in the slum and the next day he was in a palatial house on 35th floor in Mumbai !

He says he drank water from the taps of 80 cities of India , lived on had street food and if he found the food was expensive he would just have bananas and drink water.

He has a network of friends he has built on social media who he called on during his bag packing journey.

Amit Jain lost his father at the age of 3 , he was moved by the plight of his mother.

From a small village Bhusaval In Maharashtra, India he travelled to the city to for education.

He joined Bank of New York and started volunteering collecting old clothes for the needy .

He gave up his job to start a social venture Mitti ke Rang that provides employment opportunities to widows and poor women .

He has done it all , from travelling from a village to living in a city for education to getting a dream job to starting a social venture to bag packing across cities.

Amit says what he has learnt is that the greatest truth in the world is a lie .

What everyone tells you you can do and not do is a lie , his life is an example he says , he has challenged every norm .

Amit is fearless and believes he can do anything if he sets his mind to it . He lives comfortably with just 32 $ a month !

His advice to youth is work hard , save enough , start a side hustle and when you are confident get out of your job to live your dream .

He advices against loans and does not believe in owning things . He says “if I am going to leave everything behind when I die no point in owning things .” Rather he believes in accumulating experiences.

At the age of 30 Amit Jain had wisdom beyond his years and I am blessed as a storyteller to interact with such amazing individuals as part of my journey of Heroes of India project .

Wish I had heard his story when I was in college.

Sanjay Mudnaney

Founder , Heroes of India