ALL CREATION HAPPENS OUT OF ABUNDANCE MINDSET

Look at any creator and you will see an abundance mindset . Creation never happens out of scarcity mindset.

Yet what we learn from our childhood is largely driven by fear and scarcity. Only a few kids in a class rank top in a defined curriculum so we are taught to compete . What is missed is that each child is different, each has a unique gift . We try to box the definition of success , only a few can succeed and most are doomed to live an average life is what we are told and what we also see.

Competition : if the resources are limited or only a few can reach the top then competition is a natural behaviour that is driven into children . We are constantly reminded that only the fittest survive and that it is a dog eat dog world out there. This implies that most have to either fail or live an average life and only a few can succeed. Every magazine puts the pictures of the top 50 most successful people in the field , what happens to the rest ?

Money : As we grow it is then instilled that the one who has the most money is the most successful so we get driven by greed and desire to accumulate more . Our bank balance starts defining who we are . The race moves from scoring high marks in school to who earns the most or has the most.

Yet ask anyone who has a big bank balance and they will tell you beyond a point having more money does not add to life. A bigger house beyond a point does not add to happiness.

Risk : The schooling system teaches us to avoid taking risks as failure is looked down upon . Safety of the crowd is what is hammered in every child.

“Don’t take risk , don’t be different” is a lesson we learn. At each step the majority learns to operate from scarcity, that there is not enough. Our definition of success. Itself pushes us into a scarcity mindset.

While you look at any creator the key quality is abundance mindset. What if you were to turn the game and ask different set of questions.

Q1. If there was no problem with money what would you love to do ?

Q2. What is your unique gift ? what makes you most alive ?

Q3. What is the value you can add to the world?

Q4. Who can benefit from the value you can add ?

Q5. How would you live if there was no limitation to what you could create ?

A creator mindset operates from abundance, is willing to take risks , The future of work is more individuals living their passion. The pandemic has made this even more possible as work from anywhere is now mainstream.

The keyword is ‘Value Exchange’ . There is enough in our world for everyone, we need to drop our definitions of success. Abundance mindset is what we need, knowing that we will be taken care as long as we add Value in our world.

HOW TO BUILD YOUR PERSONAL BRAND IN 8 STEPS

Whether you are a founder of a business or you are in a job or a freelancer you are a person brand.

You can choose to be a part of the crowd and become a commodity brand.

Being a commodity will make you replaceable with something or someone cheaper.

Being a Commodity is a survival game.

You can choose to be a brand that stands out from the crowd and is valued.

As a person brand you can command a premium.

You need to take these 7 steps to build your person brand.

1. Have a Brand Purpose

Ask the question ‘why’ do I exist ? This is the most important question you will ever ask .

Take a tombstone test “How would you want people to remember you”.

2. Define your Brand values.

What is your true north ? that will not change with time . This is the core of your character.

3. Be Authentic

Be true to yourself , don’t look for approval. Have a point of view and stand for your point of view.

4. Be Different

As a brand you are unique , find your gift, find your niche , focus , stand out from the crowd , do your thing, take risks . Choose a path less travelled , one that gives you joy.

5. Make a Brand Promise

What is your brand promise ? What is the value you add to your clients.

Clearly articulate your brand promise.

And declare your brand promise to the world. Once you put it out there you become accountable.

Clients like those that take accountability.

6. Live your Brand promise

Word of mouth is the best brand marketing.

When’d your clients spread your word your value grows .

And every one you work with is your client .

7. Be ready to be Vulnerable

A personal brand is vulnerable, you cannot win all the time , that is being fake . Be ready to be and share your vulnerability.

7. Be your own Brand Storyteller

If you don’t tell your brand story no one else will .

Every touch point is an opportunity to tell your brand story .

Your network is your net worth.

The social media offers you an opportunity to build your personal brand.

I help my clients build their personal brand in the digital world through personal coaching and workshops.

In case you are interested do visit my website http://www.sanjaymudnaney.com

HOW BEING VULNERABLE CAN MAKE A BRAND MORE POWERFUL

A brand is like a living person.

It needs to be authentic to build trust.

No person can constantly be winning.

There will be days of struggle , days of failure.

There are moments of truth.

“Always good” is based on untruth.

Trust cannot be built on “Untruth”.

Can a brand be authentic and own up failure, say sorry ?.

Can a Organisational or Person brand share vulnerable moments ?

It’s difficult to be vulnerable. But it builds trust.

I experienced these both at Mastek where I headed Corporate Communications.

Mastek was the first company in the IT industry to give a profit warning ahead of quarterly results.

There was no precedent.

Obvious repercussions were bad press , investor calls .

Yet it emerged more powerful as a transparent and ethical brand.

The next story is of vulnerability.

Ashank Desai the Co Founder had an difficult early childhood.

There was his story of poverty and struggles.

Ashank has shared his story and lessons to inspire youngsters.

This has made him a strong person brand.

Being Vulnerable is strength.

Real heroes are authentic, they also fall.

Yet they get up and fight back.

Make your brand story more powerful.

Tell a authentic story. Be vulnerable.

A SMALL BUSINESS STORY

Every business has a story.

I met Renuka after my cycling today , she has a food truck that sells healthy detox juices.

I asked her her story.

Renuka had lost her job of 19 years during the pandemic.

She was managing the CRM at a real estate company.

The business vanished , “we were like white elephants for the company, I was fired after 19 years.” she said.

I did not find any regret in her voice.

Renuka has a charming smile and is a happy person.

I proved her further, why healthy juices .

She said her parents suffer from Parkinson’s and diabetes.

She learnt the benefits of healthy juice detox from her grandmother.

One thing has changed for her after she started the business, she now gets up early at 4 am to make the juices.

“ I was never a early person but all that changed after the job loss” she says.

He food truck is called ‘Naividyam’ which means ‘offering to God’.

She is not just in the business of making juices for her her work of healthy juices is an offering to God.

I made a small video on her story from my mobile phone and shared it on my social media.

There are stories and and stories .

We forget to tap into the power of story to build human connections.

When a brand story integrates with that of the customer magic happens.

Renuka can be just running a food truck selling healthy juices , but she has a story.

The story of her struggle , the story of her food truck , the story around her healthy juices , then the stories around her customer.

We forget to tap into the power of storytelling in business.

Renuka is inspiring, I like her spirit to fight back.

She has no regrets but a lot of hope.

That is the story of every business owner. The story of hope despite the challenges.

Tell your story

Sanjay Mudnaney

#brandstory

http://www.CrowTales.in

PUT YOUR EXCUSES ON HOLD

The cage is fictional, there is none , we create our imaginary cage .

The day I understood this I experienced freedom.

When you put your excuses on hold the other side is joy.

In school and then college I was always on the stage participating in elocutions and debates.

I loved the stage and the audience in front of me.

When I would be on stage I would be in a zone.

I loved to communicate ideas , enrol and inspire audiences.

I could get those around me find their expression and express more fully.

But then life happened. I put myself on hold.

There were more important things to do.

“I will do it some other day in the future” I said “when the kids are grown up , when I have enough money in the bank , when I am well settled.”

I kept postponing my dreams to the future.

Then I turned 50 and it occurred to me I have finite time.

One day I made a bucket list and I jumped head on.

I wanted to sing , I went ahead and recorded my first song in a studio. It’s there on YouTube.

My first song recorded in studio

I bought myself a professional home studio equipment , now I sing whenever I feel like.

I wanted to cycle . I was warned it is risky and this is not my age .

I went ahead and bought a cycle , I invested in the best I could.

I am now a cyclist, I cycle every day , weekends is for long distance.

When I cycle , it’s just me and the wind on my face , I can feel the freedom.

I wanted to see the stars I went ahead and bought a professional telescope.

That experience of watching the planets was surreal.

Felt the vastness and being one with existence , limitless.

I wanted to write a fiction story book . I did that and self published it . It’s on Amazon .

I got my first royalty check , felt good.

I wanted to teach non profits the art of fundraising with storytelling.

I travelled to five cities and over 500 non profits in India attended my workshops !

I always wanted to start my business.

I kept postponing afraid of the unknown.

I finally jumped in at 55 !

It is profitable and growing.

But more importantly I am doing what I always loved to do , helping individuals , businesses and causes express themselves fully . Live their potential.

I wanted to tell stories of good through films . I had no experience, no team and zero budgets.

One fine day I just decided I will do it . And that too during peak lockdown !

In a few months we have made over 10 short documentary films .

Launched the YouTube channel’Heroes of India’.

We now release two films a month.

I wanted to camp next to a waterfall overnight in heavy rains.

Camping next to a waterfall

I did that , the sound of the water splashing against the rocks and tapping of raindrops was out of the world experience.

From a typical corporate formal life , no fun wardrobe and look , I decided to just be myself.

A small step but one more step in the direction of freedom.

I love being myself

When I stopped my excuses , I truly found my joy.

Have to do it for pay check was an excuse.

Have responsibilities was an excuse.

What will others think was an excuse.

I cannot do it was an excuse.

I am not capable was an excuse.

I will do it sometime in the future was an excuse.

Excuses kept me safe in my comfort zones.

We have reasons , many excuses, why we postpone life.

We make up by trying to live on the weekends.

We trade our joy with a cage.

Sometimes the cage is golden. Yet is after all a cage.

When I look deeply there was no cage , it is all our own creation.

Now I have stopped all excuses , I have started living every day , every moment.

I have no regrets as every step of the journey has been a learning experience.

I refuse to die with my song in my heart.

Sanjay Mudnaney

#passionproject

P.S – Passion project is a message, life is finite , don’t die with your song in your heart

WHEN EVERYONE IS SELLING , TELL A STORY

We get on any social media platform and we find it filled with Advertising.

Everyone seems to be selling something.

We are identified by various data points stored on us by the platform, maybe thousands , some even we may not be aware of.

The trail we leave behind on the digital world is monitored.

Algorithms try figure out what we are most likely to buy.

And the advertisements show up on our feeds.

This is interruption . We switch off.

We don’t come to social media to buy. We come because of our reasons.

It gets irritating, annoying at times .

Like a street Bazar with many stalls each of them tries to grab our attention.

Except we did not plan to come to a Bazar.

Grabbing Attention is critical , there are so many advertisements that throw up .

The algorithms and machine learning are always learning to read our minds.

“What are we most likely to buy” is the key question being asked by the platform.

This is their monetisation model . Nothing comes for free .

The term digital marketeers use is performance marketing. Digital Marketing that drives business and can be measured.

Interruption marketing has now moved from physical to digital world.

The conflict is consumers have a different reason to visit social media platforms .

They visit social media platforms to learn , to get entertained , to get information , to participate in connected communities , to build and be part of tribes.

With the smartphone in hand consumers set the agenda .

The control has moved from the advertisers and sellers to consumers.

Stories are consumed because they are entertaining, they inspire .

Humans are naturally wired to listen to stories, share stories.

Good stories are shared.

Video content is 80% of the traffic on digital.

Visual stories stand out .

Brands need to learn , stop selling and tell stories. Stop interrupting and focus on entertaining .

Because the control has shifted and consumers switch off from interruption.

Real stories well told , inspire, build trust, touch the heart.

Most important, when data is forgotten in minutes, stories are remembered over the years.

Future of marketing is Storytelling in the Digital world.

Every Brand has a story,

Every Organisation has a story ,

Every Cause has a story,

Every Startup has a story,

Every Leader has a story,

Every Employee has a story ,

Every Client has a story ,

Every Beneficiary has a story,

Every Tribe has a story,

Every culture has a story.

Dig deep an you will find each one of us has a story and our stories are common.

As humans our desires and fears are similar.

From ‘Here’ to ‘There’ is the most powerful story ever told.

Stories well told can inspire action , build tribes.

Stop selling, start storytelling.

In the Digital world we are the stories we tell.

Sanjay Mudnaney

Founder at http://www.CrowTales.in

Brand Storytellers

WHAT IS PASSION PROJECT ?

What would you do if you lost your job tomorrow?

You think that is not possible. Think again .

Thousands lost their jobs suddenly overnight during the pandemic. No warning.

One of my colleagues from the first company I worked at connected with me , he was looking for a job , he was desperate , months had passed with no income and bills needed to be paid.

His wife was seriously sick , he did not even have a Mediclaim and medical bills added to his misery.

On the other spectrum I have heard the term repeated ‘Thank God it is Friday’. Employees postponing their lives to the weekend and the next vacation.

This got me thinking, something is wrong in the way we work and plan our careers.

Why would anyone want to trade life to pay the bills ? And yet find themselves suddenly stranded without the means to pay the bills.

I have been blogging on #passionproject for a while now .

In this blog I will answer why I feel this topic is urgent and why this blog.

#passionproject is URGENT because I see everyone is going to be impacted.

Everyone.

It is about emerging of a new world and the way of work and living.

It is not the future but it is happening now at this very moment.

The rules of the new game are that those who play for survival will have the greatest threat to their survival.

Skills that can be defined will be replaced !

They will be replaced by someone or something cheaper somewhere in the world.

Distance will not matter , the work can go anywhere, remote working is no longer a buzz word .

Not just change but speed of change will add to uncertainty in careers and jobs.

Technology developments will cause disruptions.

Entire industries will vanish overnight, a business can get wiped out in no time.

Jobs can be lost suddenly , there will be zero security , not that there was any earlier.

Adapting , innovating and taking risks will be the only way to thrive in the new world.

What worked yesterday will not necessarily work today and definitely not in the future.

Q: So is there anything that is going to be constant and in demand ?

Ans : Yes and the term I use is ‘Passionate Artists’

Passion for what you do as a quality will never fade away.

The world needs passionate individuals ,teams and leaders.

The future is for those who follow their passion and make their work a piece of art.

Art and artists at work will always be in demand because they cannot be replaced by someone or something cheaper.

Artists do not follow the crowd , they create their own art , their life is devoted to mastering their art .

Their art is valued because of the value it brings to the world .

They will never go out of fashion as they are not defined , they are not boxed and they don’t draw boundaries.

They don’t guard territories.

Passionate individuals stand out from the crowd because they are like none , they don’t hide in the crowd , they stand out.

They will challenge the status quo. They will rock the boat.

Passion project is my small attempt to inspire those that have forgotten their dreams , their passion, their art .

By not taking the risk now , by not stepping up to their possibilities, their individuality they are risking their future.

By being in comfort zones , they risk survival. There are no comfort zones any longer.

I see an urgency because those who burry their dream to survive are hurting.

I have seen friends and colleagues lose their jobs some struggle to survive and yet bills need to be paid . They are up the wall.

Passion project is also a soul journey for me to meet passionate people and discover and live my truth.

We all know this , each individual has a gift and it is unique.

Fear of the future and bills that need to be paid holds them back from living fully.

Comfort zones are cozy.

There is urgency also because the time we have on the planet is limited and no point of dying with your song yet in your heart , with regrets of not having lived.

Passion project is a message to discover and live your passion whatever that maybe.

And it is not about money or success or fame . Those are incidental.

The measures of success we have defined as a society are broken .

Living fully in ‘this momentum’ , NOW is all that is to life.

Doing something you ‘hate’ or living for the ‘paycheque’ is not in alignment with why we are here on this planet.

We are here to share our unique gifts with the world.

Also it is not about a goal . It is about the journey. It is about each day , each moment.

It is about being and living authentic life not a projection of others or the society.

It is about living your possibilities fully . It is about singing your song .

Ultimately it is about freedom to choose and living life on our own terms .

Passion project is a urgent call to be more alive , Free , NOW !

Sanjay Mudnaney

#passionproject

HOW I GOT OVER MY FEARS

I had the fear of flying, the fear would begin when I boarded a flight and if there was turbulence I would be in an internal mess .

I have seen panic attacks after I saw a close relative pass away suddenly with a massive heart attack. After the incident, I would land up in ERs at night with breathlessness , I was told that I am experiencing a panic attack . Nothing helped , no advice helped .

Today I love to fly places, turbulence is ok (unless it’s real bad ( : ) . I can walk into a cemetery , talk about death and be ok , panic just vanished never to come back.

How did this change occur?

1. Face the fear : I was running away , I wanted to run away . One day , I stopped, looked at fear in the eyes . Felt the fear in my body . I did not run . I got on the other side of fear and it vanished.

2. What is the worst that can happen ? I asked this question and the answer was “I will die”. And then it struck me “I am going to die anyway one day , everyone is going to die one day , why die NOW ! I will die when I have to , let me live NOW!”

3. In this moment : Being here now , dropping the future helped . I have learnt that in this moment, this moment as I write these words , there is no problem. When I get away from this moment, in the past or the future, stories begin .

4. Accept this deeply : In this moment, now there is no problem and “this moment is inevitable” , it has already occurred. No choice , can’t do a thing . Accept deeply without resistance.

5 . This too shall pass : I am not God , I am not perfect, I do get shaken up by events in life , I do falter , but I get up , I know “This too shall pass” , it does . One day we all will be dead and gone , my parents who are no more would have lived through so many fears , what is the significance now , nothing , it’s all dust .

When you deeply understand this that we are here momentarily on a journey as visitors on this planet , you will understand that this too shall eventually pass , everything will . Yet while on the journey, let us make the best of our time to live , love and leave a legacy behind.

Sanjay Mudnaney

#passionproject

HOW BSR COACH GOT 1 MILLION SUBSCRIBERS IN ONE YEAR

Nithya Shanti a close friend had organised a session with BSR Coach a highly successful YouTuber . As a marketeer I am always keen to learn and took up this opportunity.

BSR started making YouTube videos because he was not confident and came from a vernacular medium school. This was his way of getting over that fear of speaking . He started with a goal of making 365 videos on YouTube.

Prior to 2018 BSR had made over 120 videos with fewer than 3000 subscribers on YouTube . He felt demotivated and gave up . He stopped making YouTube videos.

It so happened that he was called for Josh Talks ( equivalent of Ted Talk in India ) to share his experience on succeeding with speaking English. This video garnered over 5 million views. He was surprised. He analysed and understood what he was doing wrong .

He found that lot of people were interested in this content around succeeding with learning English . That was his first lesson . Below are few of the lessons shared by BSR that could be used to any YouTuber to grow a million subscribers.

1. Make content that is being watched , not content you think they like : It is easy to find the content that is being watched by audiences. Do a simple YouTube search . You need to focus on what is already working and watched.

Broaden your audience first before going narrow. If you want to target those with Heart disease take up all chronic health conditions that are being watched along with the narrow focus .

2. Watch time is important: Earlier he would make short videos and that was a big mistake . He realised that algorithms of YouTube looked for watch time and those videos were thrown up to audiences. From 3-4 minute videos he shifted to videos that were above 9 minutes.

3. Consistency : for past one year he has been consistently sharing his videos every Tuesday and Friday at 4 pm . He realised that the YouTube algorithm looks for consistency of sharing, also the audiences get used to the frequency and they expect the video.

4. Time : He found two time slots work for his audience 1. 6 am ( people have some time in the morning) 2. 4 pm ( evening break from work) .

5. Thumbnail: He understood that thumbnail plays the most crucial role . It is not the quality of video but the quality of Thumbnail that is essential. He found colours like Yellow and Red got attention . He recommends text occupy over 80 % of the space of the Thumbnail.

6. Title: This is next in importance , he studies titles that are working on the subject he would take up and puts up those titles and at times he would even copy titles . ‘How to’ , ‘Tips ‘ , ‘Secret of’ , are great title words used in title searches.

7.Language : He found that Hindi language has a far bigger audience and reaches masses rather than English which has a much smaller reach in India . He is clear he wants to reach masses so he uses Hindi more than English.

8. Give freely : He does not mind sharing freely, he is not bothered about anyone copying his content.

9. Negative Comments : He does not bother about negative comments and let’s them be . At first he would get demotivated now he is got used to it .

10. CTA : He has learnt that audiences need to be reminded to subscribe and he does that at the beginning and at the end . “Tell your audiences what they need to do maybe it is to join a program , have clear CTA .” he says .

11. YouTube live : He does long format YouTube live workshops with thousands attending. This also gives him longer watch time.

VIEWS and WATCH TIME are two most important parameters according to him to drive subscribers. One doesn’t need the best equipment and invest a lot of money to be a successful YouTuber he says .

He says all videos will not go viral and there is no way of knowing which will but a few that do go viral will add maximum subscribers. So consistency is important .

Organic way is the best way to increase views and subscribers he says . I have seen his sessions and I must confess that BSR is highly passionate about what he does and this is reflected in his session.

Thank You BSR Coach for sharing freely your success as a YouTuber and Nithya for organising this . May you inspire many more .

If BSR can achieve 1 million subscribers in one year through his dedicated focus and hard work, so can anyone if you pick up the best practices. Begin now and be consistent, no excuses.

P. S – Please do subscribe to the the BSR Coach YouTube channel

Sanjay Mudnaney

#passionproject

OVER ONE MILLION SUBSCRIBERS IN ONE AND HALF YEARS ON YOUTUBE – AND SHE DID NOT CHASE SUBSCRIBERS!

Subscribers vs Views what must one chase on YouTube? Let us understand this from the case study of Rachana Ranade who crossed one million subscribers I just one and half years without chasing subscribers. So what did she do right ?

I subscribe to over fifty YouTube channels, but the real estate on my phone is just 5.8’ in, so what should YouTube show on my smart phone home screen when I log in ?

This is the challenge for any platform algorithm. The logic says show what the audience watches so they keep coming back .

That would be the objective of any platform- to ‘GROW AND KEEP THE AUDIENCE HOOKED’.

In this post let me take the case study of CA Rachana Ranade an financial YouTube influencer who has been a huge hit , in a short period of just one and half years she garnered over one million subscribers. She is the top female financial YouTuber in the world.

She got there by not chasing subscribers.

So what did she do to get there ?

To begin with she is an expert on her subject , she is a CA and she had been teaching for over 9 years when she began her YT channel . Also her style of teaching simplified the complex world of finance so it would appeal to the masses.

What else do we learn from Rachana

1. She has defined her audience well – her audience is anyone in India who wants to invest in stock markets , her audience is masses .

2. She understood what her audience wants – she simplified investing in stock markets . She identifies the topics that her audience is interested in watching , she adds value to her audience . Her team does extensive research before she selects the topics on which to make videos.

3. Quality videos- each of her videos is well researched , simple yet highly informative and well shot . Most people who watch her videos watch the full length of the video so she gets good watch time which is essential for algorithms .

4. Click Baity Thumbnails and titles – each one of her thumbnails is well researched and gets her audience hooked to watch further . She would have good CTR .

5. Consistent – she has been consistent with her content over the year . Always innovating .

6. Authentic- she is completely passionate about what she does ‘financial education of the masses on stock investing’ , and she has her own style of simplifying the complex world of finance.

7. No Sales – she does not sell anything, she does not give tips , she does not ever show biases , she is completely in the giving mode . She genuinely wants to educate as she says “I am a CA and I am a teacher and I am proud about that” . Yes her audience buys her course but that is not her aim of the video blog . She is building the most important asset ‘Trust’ with her audience.

She understood that The objective of any platform is – “to get more audiences spend more time on the platform.” Full Stop.

She did not chase subscribers. But she chased making good quality content , that is valuable to her target audience , she is chased watch time and she is constantly optimising her Thumbnails and Titles as she knows that the real estate on YouTube is cluttered and her videos need to stand out .

She knows her success on YouTube is as good as her videos , views , likes and comments she knows that YouTube does not automatically show her videos to every subscriber and she knows her subscribers have a choice to watch hundreds and thousands of other videos.

As she says “It is 99% hard work and 1% luck.” and she has completely 100% dedicated time to her YouTube channel.

CTR and watch time are two important metrics to measure for YouTube content creators.

She knows she has a small window of opportunity to show up on the home page of her audience and to get audience to click her videos out of the dozens they see and that the videos on home page are a tip of the tip of an iceberg.

Is there any another way ?

Yes create your own platform and get your audience to subscribe. It could be to your blog or email which will keep them on the latest videos released.

There is another option . Get your audience to click the notification button.

What we learn from Rachna is don’t chase subscribers, chase quality content that is watched in a field where you are an expert and passionate about and keep at it day in and day out . Also don’t forget click baity thumbnails and titles as you need to stand out from the crowd .

Sanjay Mudnaney

#passionproject