HOW BSR COACH GOT 1 MILLION SUBSCRIBERS IN ONE YEAR

Nithya Shanti a close friend had organised a session with BSR Coach a highly successful YouTuber . As a marketeer I am always keen to learn and took up this opportunity.

BSR started making YouTube videos because he was not confident and came from a vernacular medium school. This was his way of getting over that fear of speaking . He started with a goal of making 365 videos on YouTube.

Prior to 2018 BSR had made over 120 videos with fewer than 3000 subscribers on YouTube . He felt demotivated and gave up . He stopped making YouTube videos.

It so happened that he was called for Josh Talks ( equivalent of Ted Talk in India ) to share his experience on succeeding with speaking English. This video garnered over 5 million views. He was surprised. He analysed and understood what he was doing wrong .

He found that lot of people were interested in this content around succeeding with learning English . That was his first lesson . Below are few of the lessons shared by BSR that could be used to any YouTuber to grow a million subscribers.

1. Make content that is being watched , not content you think they like : It is easy to find the content that is being watched by audiences. Do a simple YouTube search . You need to focus on what is already working and watched.

Broaden your audience first before going narrow. If you want to target those with Heart disease take up all chronic health conditions that are being watched along with the narrow focus .

2. Watch time is important: Earlier he would make short videos and that was a big mistake . He realised that algorithms of YouTube looked for watch time and those videos were thrown up to audiences. From 3-4 minute videos he shifted to videos that were above 9 minutes.

3. Consistency : for past one year he has been consistently sharing his videos every Tuesday and Friday at 4 pm . He realised that the YouTube algorithm looks for consistency of sharing, also the audiences get used to the frequency and they expect the video.

4. Time : He found two time slots work for his audience 1. 6 am ( people have some time in the morning) 2. 4 pm ( evening break from work) .

5. Thumbnail: He understood that thumbnail plays the most crucial role . It is not the quality of video but the quality of Thumbnail that is essential. He found colours like Yellow and Red got attention . He recommends text occupy over 80 % of the space of the Thumbnail.

6. Title: This is next in importance , he studies titles that are working on the subject he would take up and puts up those titles and at times he would even copy titles . ‘How to’ , ‘Tips ‘ , ‘Secret of’ , are great title words used in title searches.

7.Language : He found that Hindi language has a far bigger audience and reaches masses rather than English which has a much smaller reach in India . He is clear he wants to reach masses so he uses Hindi more than English.

8. Give freely : He does not mind sharing freely, he is not bothered about anyone copying his content.

9. Negative Comments : He does not bother about negative comments and let’s them be . At first he would get demotivated now he is got used to it .

10. CTA : He has learnt that audiences need to be reminded to subscribe and he does that at the beginning and at the end . “Tell your audiences what they need to do maybe it is to join a program , have clear CTA .” he says .

11. YouTube live : He does long format YouTube live workshops with thousands attending. This also gives him longer watch time.

VIEWS and WATCH TIME are two most important parameters according to him to drive subscribers. One doesn’t need the best equipment and invest a lot of money to be a successful YouTuber he says .

He says all videos will not go viral and there is no way of knowing which will but a few that do go viral will add maximum subscribers. So consistency is important .

Organic way is the best way to increase views and subscribers he says . I have seen his sessions and I must confess that BSR is highly passionate about what he does and this is reflected in his session.

Thank You BSR Coach for sharing freely your success as a YouTuber and Nithya for organising this . May you inspire many more .

If BSR can achieve 1 million subscribers in one year through his dedicated focus and hard work, so can anyone if you pick up the best practices. Begin now and be consistent, no excuses.

P. S – Please do subscribe to the the BSR Coach YouTube channel

Sanjay Mudnaney

#passionproject

OVER ONE MILLION SUBSCRIBERS IN ONE AND HALF YEARS ON YOUTUBE – AND SHE DID NOT CHASE SUBSCRIBERS!

Subscribers vs Views what must one chase on YouTube? Let us understand this from the case study of Rachana Ranade who crossed one million subscribers I just one and half years without chasing subscribers. So what did she do right ?

I subscribe to over fifty YouTube channels, but the real estate on my phone is just 5.8’ in, so what should YouTube show on my smart phone home screen when I log in ?

This is the challenge for any platform algorithm. The logic says show what the audience watches so they keep coming back .

That would be the objective of any platform- to ‘GROW AND KEEP THE AUDIENCE HOOKED’.

In this post let me take the case study of CA Rachana Ranade an financial YouTube influencer who has been a huge hit , in a short period of just one and half years she garnered over one million subscribers. She is the top female financial YouTuber in the world.

She got there by not chasing subscribers.

So what did she do to get there ?

To begin with she is an expert on her subject , she is a CA and she had been teaching for over 9 years when she began her YT channel . Also her style of teaching simplified the complex world of finance so it would appeal to the masses.

What else do we learn from Rachana

1. She has defined her audience well – her audience is anyone in India who wants to invest in stock markets , her audience is masses .

2. She understood what her audience wants – she simplified investing in stock markets . She identifies the topics that her audience is interested in watching , she adds value to her audience . Her team does extensive research before she selects the topics on which to make videos.

3. Quality videos- each of her videos is well researched , simple yet highly informative and well shot . Most people who watch her videos watch the full length of the video so she gets good watch time which is essential for algorithms .

4. Click Baity Thumbnails and titles – each one of her thumbnails is well researched and gets her audience hooked to watch further . She would have good CTR .

5. Consistent – she has been consistent with her content over the year . Always innovating .

6. Authentic- she is completely passionate about what she does ‘financial education of the masses on stock investing’ , and she has her own style of simplifying the complex world of finance.

7. No Sales – she does not sell anything, she does not give tips , she does not ever show biases , she is completely in the giving mode . She genuinely wants to educate as she says “I am a CA and I am a teacher and I am proud about that” . Yes her audience buys her course but that is not her aim of the video blog . She is building the most important asset ‘Trust’ with her audience.

She understood that The objective of any platform is – “to get more audiences spend more time on the platform.” Full Stop.

She did not chase subscribers. But she chased making good quality content , that is valuable to her target audience , she is chased watch time and she is constantly optimising her Thumbnails and Titles as she knows that the real estate on YouTube is cluttered and her videos need to stand out .

She knows her success on YouTube is as good as her videos , views , likes and comments she knows that YouTube does not automatically show her videos to every subscriber and she knows her subscribers have a choice to watch hundreds and thousands of other videos.

As she says “It is 99% hard work and 1% luck.” and she has completely 100% dedicated time to her YouTube channel.

CTR and watch time are two important metrics to measure for YouTube content creators.

She knows she has a small window of opportunity to show up on the home page of her audience and to get audience to click her videos out of the dozens they see and that the videos on home page are a tip of the tip of an iceberg.

Is there any another way ?

Yes create your own platform and get your audience to subscribe. It could be to your blog or email which will keep them on the latest videos released.

There is another option . Get your audience to click the notification button.

What we learn from Rachna is don’t chase subscribers, chase quality content that is watched in a field where you are an expert and passionate about and keep at it day in and day out . Also don’t forget click baity thumbnails and titles as you need to stand out from the crowd .

Sanjay Mudnaney

#passionproject

IT DOES NOT MATTER WHAT YOU DO FOR WORK !

“Good morning sir , wish you a good day.” Wished a street sweeper while on morning walk in a new city.

I was taken aback , I don’t even know him and I was here just for a day. Yet his wish made my morning and day . I wished him back.

There are many street sweepers that I would come across during my morning walk , I don’t remember any.

I will not forget him ever , he did stand out and made a difference to an unknown morning walker.

He does not get paid extra to do this , it is not part of his KRA , yet he does make happy day for me who is not even his client.

What a beautiful world view. I am sure he loves what he does , not just sweeping the streets clean but making happy days for all he meets.

It does not matter the job you do, if you love what you do and you go beyond , you stand out , you are an artist at work!

#passionproject

Sanjay Mudnaney

BE YOU , BECAUSE EVERYONE ELSE IS TAKEN

Be you,everyone else is taken. This one step can be liberating.

We are obsessed with what others think of us. We want to be liked, famous and approved. We seek attention because that makes us feel important.

We can easily be put down with unkind words and picked up if appreciated.

In organisations there is a game , it is called “What will the boss think” and yes it’s important because the boss decides the future growth within the organisation or so we think.

We seek approval of our peers because it makes us feel important and we want to belong.

Social media feeds on the inherent human desire to be liked so we post and then look back to check likes and comments.

This wanting to be liked , approved , appreciated, creates a unseen pressure and ties down our freedom , freedom to be who we are .

Freedom comes from being authentic, confident in our own skin , not wanting to be like anyone , not being a copy.

And then we have the rebels, who also are trying to project an identity of being different, rebels . Yet there is the pressure of hold an identity that is not authentic.

What if you could just drop your wanting to be like someone else , anyone else or seeking approval.

There is a famous Hindi film song in India ‘Kuch to log kahenge , logon ka kam hai kehena‘ ( people will always say something, that is their job). And you can never please everyone.

What if you can ignore what others think , and you truly can , just try it now , drop the baggage of wanting approval , and see how it feels.

Do your stuff , rock your boat , be different, be you because you are made different.

Each one of us is unique, and there is no one else like us anywhere in the world. We have our own unique gifts .

What applies to individuals applies to organisations . There is a unique story of each organisation. ‘Why’ it exists. Find that why and live that why.

Carrying an image that is not you is stressful, being authentic is liberating. And when you are genuinely authentic it reflects and you stand out. Not because you want to be liked but because you are who you are , different.

I found being authentic truly liberating experience, I blog because I want to , I express what I want to , I cycle, I sing , I create because that is who I am , I love to create , build on new ideas , grow business, mentor individuals and business to play to potential . This makes me happy.

What will others think stops people from taking the first step , from living their dreams . And it is not worth it , no point with dying with your dream in your heart.

Be YOU because everyone else is taken.

Sanjay Mudnaney

#passionproject

WHAT CAN I GET ? WHAT CAN I GIVE ?

“I am getting a better salary , so I want to leave.” Any other reason “No, it’s just the salary, I am happy otherwise.”

I have heard this often in my three decades of career in the corporate world and startups I was a part of.

There is nothing wrong in wanting a higher salary . But I have seen that such individuals don’t go far.

And the reason is the attitude is “what can I get” and this shows up sooner or later.

And I feel it makes sense to let such people go because they will eventually move whenever they find a higher salary somewhere.

And their contribution is transactional.

If you see any successful person in any field you would find that the question they ask is “what can I give , how can I make a difference.”

Money is just a medium of exchange of value . So the real question is “What is the value I am adding in the world.”

And you can best add value if what you do is what you are passionate about , because then it is not work.

When you live by ‘Thank God it is Friday’ you are missing out an opportunity to live life Every Day.

“Thank God it is morning and I want to get off the bed and welcome another beautiful day to make a difference” the shift from “What I can get” to “What can I give” is when you truly live.

You don’t move organisations because you get a pay hike rather move the day you don’t feel like getting out of bed for many days in a row.

It’s not worth just surviving , being part of the 9 to 5 crowd because then you are a commodity. And commodity can be replaced by someone or something cheaper sooner or later.

You have but just one life and it does not make sense to be at the end of life and have regrets of not having lived your passion.

You have a special gift , give your gift to the world, and keep asking “what can I give?” each day in every interaction. Get better each day , add greater value .

In my experience with this attitude in life there is no way the universe will not pay you back. Whatever you do , it does not matter , you will always be in demand . Because you are a artist and you love what you do and it will show up.

Sanjay Mudnaney

#passionproject

EVERY ORGANISATION HAS MANY STORIES , TELL YOUR STORIES

Organisation cultures are built around stories,
founders have stories,
organisations have stories,
employees have stories,
clients have stories
communities you work in have stories,
there are stories around work you do , impact you make in the world.

Tell your stories , because stories cut through communication clutter , stories touch hearts , stories are remembered and stories are passed on .

Stories mean business.
Organisations don’t buy , people buy and people buy stories they connect with .

Leaders tell stories, stories that inspire change , start a movement.

In the digital world, you control the stories you tell , no intermediaries ,no barriers ,you can reach your stories without filters to your tribes across the world .

You can build , engage and convert your tribes with stories you tell .

In a world that has just witnessed a once in a century event of the pandemic. There is a nervous uncertainty. Brands have a role to play in healing , comforting and being responsible.

It is time for organisations and brands to tell stories of a better future, for the people , for the community, for our planet.

Let us tell stories of hope , stories of love , stories of compassion, stories that inspire change , stories that make a difference.

Sanjay Mudnaney

Storyteller , #passionproject

Founder , Crow Tales , Heroes of India

http://www.CrowTales.in

FINALLY WE ALL DIE , SO WHAT ARE YOU AFRAID OF ?

Many times I noticed I would hold back , not take a step to live my dreams , because of fear . “What will happen if “ is the biggest falsehood that kills dreams .

“What will happen if it does not work out ?” and “what will they think?” stops many from taking the steps to live their dreams.

Finally we all die , so if that is given what is the fear that remains ? And no one cares about your life so no point thinking about what others will think.

If life will end one day and no one knows what that day is why not make the best of the time while we live ?

Why not live fully , love fully and leave a legacy?

Make this life a beautiful adventure, enjoy the journey, live all your dreams. There is nothing like being safe remember in the end we all die.

Love fully not only your family and your friends, but include your community, all the plants and animals in our world. A compassionate life heals.

Leave a legacy , contribute your best gifts in the world. It would be a small footprint in time but it would leave a mark.

No point accumulating as you leave everything behind, travel light , it will add to your freedom to live your dreams.

1. Prepare your bucket list of things you wish to do in life . I have mine and I keep ticking off the boxes.

2. Maintain a journal, reflect every day how you have lived and what you are grateful for .

Don’t die with regrets of not having lived your life fully , not having loved fully . Don’t die with your song in your heart .

Begin Now ! No one knows about tomorrow.

Sanjay Mudnaney

#passionproject

DON’T TAKE THIS DAY FOR GRANTED

Last year this time on this day of new year 2020 I was at a party with my wife. There was some news about lockdown in a far off place in China . No one in their wildest dreams could have predicted what was to follow.

The world came to a halt , literally , everything stopped as the pandemic spread.

Lives were being lost , the was economic gloom , so many business suffered , people lost their jobs , there was panic across the world.

I had been postponing plans to travel the world and now there was no chance of travel.

During this period I lost my school friend and my mentor. So much changed .

The one big lesson of 2020 is don’t take life for granted. Life can change in a moment . It changed for many families who lost their loved ones in the pandemic and for the countless many who lost their jobs and incomes , who yet struggle every day.

Life changed for the family of my friend who died not out of COVID but due to sudden cardiac arrest. Till the night he passed away he was in touch and in good health then the next day he was gone.

Don’t postpone your dreams , don’t die with your song in your heart , you have but only one life , don’t take it for granted.

Living , loving and leaving a legacy behind is what life is about .

Life is not about playing safe , not living , postponing life to the future. It would be stupid , you cannot be sure of tomorrow.

The heavy baggage of what will happen in the future has stopped many from living now and playing safe . Yet the only certainty of the future is that it is uncertain.

2021 is another adventure that begins today , I do not know how this year will unfold but as I type these words I know this moment I am sharing my gift and that is all that matters .

Sanjay Mudnaney

REFLECTING ON 2020

2020 has been a year like none before, a year when the world stopped. There are a few things I learnt that I cannot forget.

1. THE UNIMAGINABLE CAN AND WILL HAPPEN : No one could have ever predicted that the world will grind to a halt.

One cannot control external events in life one can control how one responds to those events.

2. HUMANS CAN ADAPT SOON : The world quickly adapted to the new normal and moved digital. Non essential consumption stopped overnight.

Be flexible, this is going to happen often in the future, entire industries and jobs would get disrupted. One cannot hold on to Ego of the past and not change.

3. WE CAN SURVIVE WITH A LOT LESS : That I could do without buying anything other than essentials for months was a revelation , it was clear that I needed a lot less to survive.

Often we land up buying things we do not need and then stock them to use at some later date . Clutter is stuck energy.

4. CUTTING OUT DAILY COMMUTE SAVED TIME : Locked down travel stopped completely, this resulted in excess time on hand , while some struggled some made best use of the time to self develop.

Cut all non essential travel , it also helps our planet.

5. THERE WAS NO OPTION OTHER THAN GOING DIGITAL : Even those that were reluctant were now forced to go digital. This is a trend that will continue.

Reinvent, Reinvent , Reinvent .

6. REMOTE WORKING WORKS : That I could service clients from across the world has been a plus . All organisations other than those that need physical presence have adapted to remote work.

Interesting thing I notice is that where innovation is needed and deep collaboration is called for teams have started coming together again while the bigger organisations that have process driven work continue remote work.

If you can move to smaller towns with great views , quality of life matters .

8. MORE ME TIME : The time saved on travel did give me lot more time to be with self and reflect , read books , meditate.

Build an inner practice for calm in turbulent times .

Here are a few more tips on things I will follow .

1. Build a contingency fund for emergencies , one cannot predict events that may occur but one can build a reserve that protects against shocks.

So I plan to build a contingency fund besides two years survival fund aside. Before I spend income I will save for contingency, this is the essential.

2. Cut down the non discretionary spends and focus on what is truly important . I have been fascinated by minimalist lifestyle and now I even know it is possible.

3. Invest on experiences, travel places , explore the world post the vaccination. It was something I had postponed , won’t do that again. And travel can be low budget .

4. Make my bucket list of things to do and tick off each one . Life is uncertain don’t wish to die with incomplete dreams.

5. Don’t take life for granted , live every day fully . This is the most important lesson of the pandemic. Live , Love, Leave a Legacy behind.

6. Build inner resilience it is a must , faith , surrender, prayer , meditation are practices I will continue.

7. Keep reinventing and learning new things daily and always be ready for the new world. This is a habit I will never stop.

Finally don’t take life toooo seriously!

Sanjay Mudnaney

#passionproject

HE TRAVELLED 80 CITIES IN INDIA WITH JUST 220 $

He slept in buses and trains and on platforms on his journey.

One day he slept in the slum and the next day he was in a palatial house on 35th floor in Mumbai !

He says he drank water from the taps of 80 cities of India , lived on had street food and if he found the food was expensive he would just have bananas and drink water.

He has a network of friends he has built on social media who he called on during his bag packing journey.

Amit Jain lost his father at the age of 3 , he was moved by the plight of his mother.

From a small village Bhusaval In Maharashtra, India he travelled to the city to for education.

He joined Bank of New York and started volunteering collecting old clothes for the needy .

He gave up his job to start a social venture Mitti ke Rang that provides employment opportunities to widows and poor women .

He has done it all , from travelling from a village to living in a city for education to getting a dream job to starting a social venture to bag packing across cities.

Amit says what he has learnt is that the greatest truth in the world is a lie .

What everyone tells you you can do and not do is a lie , his life is an example he says , he has challenged every norm .

Amit is fearless and believes he can do anything if he sets his mind to it . He lives comfortably with just 32 $ a month !

His advice to youth is work hard , save enough , start a side hustle and when you are confident get out of your job to live your dream .

He advices against loans and does not believe in owning things . He says “if I am going to leave everything behind when I die no point in owning things .” Rather he believes in accumulating experiences.

At the age of 30 Amit Jain had wisdom beyond his years and I am blessed as a storyteller to interact with such amazing individuals as part of my journey of Heroes of India project .

Wish I had heard his story when I was in college.

Sanjay Mudnaney

Founder , Heroes of India