I LOST A CLIENT AND THIS IS WHAT I LEARNT

Recently one of my clients backed off just when I thought things were looking up , social media presence was up , engagement was high and now it looked the sales funnel would kick in as we identified the niche and the product offering.

And yet the client backed off , why ? “Don’t have the funds and sales have not yet happened so I am unsure of the future.”

I was disappointed, things were just falling into place and looking up . It had just been three months since we began working on the account and we had even compromised on our fees .

So what did I learn ?

1. WHO : This is the most important question, clearly decide who is your client for the product or service you wish to offer .

In this case even before I took on the client I knew that the budgets were tight and social media needs time to build presence , but I had made the mistake of taking on the business.

Looking back I would rather focus on clients who were in it for the long haul rather than let’s see what happens.

2. EXPECTATIONS : It’s important to set clear expectations . Building a brand on social media is a long term game and if the client was not ready to play for the long run , I could just have avoided taking on the client .

This is also fair for the client as they are clear of what to expect . Being optimist is good but it needs to match reality.

3. LET GO : You could make a mistake in the client you picked up but as soon as you realise that something is not clicking take a quick decision and let go . It saves time and effort for everyone .

Let go of clients ;

1. Who don’t see value and are not willing to pay for the value you add . Better focus on those that see value .

2. Who do not commit to what it takes to succeed . If you are not well and you refuse to take the pill the doctor advised, you cannot blame the doctor. Either convince the client on importance of following the plan and if they yet refuse , just get out.

It is important to FOCUS you have limited time and resources . You cannot be everything to everyone.

I feel It’s a good learning to “LET GO OF BUSINESS/ CLIENTS THAT THAT ARE NOT COMMITTED TO CREATE MUTUAL VALUE.”

#Passionproject

Sanjay Mudnaney

WHAT STOPS FROM DOING WHAT WE LOVE

The fear of unknown is real . Look at the graves , you find worlds greatest treasures buried , dreams that were not lived due to fear .

Look at a child , you find no fear , dancing, jumping , shouting, all the stuff that kids do and are not ok for us to do as adults .

Who made these rules ? The NO has killed many more dreams than anything else in our world. The “No you cannot do this” , “No you cannot have that” , “No you are not good enough .”

And this is filled with , “you Must do this”, “You must stand first” , “You must win”, “You need to have a big house and a bigger car” . Then there is comparison, “look at your friend , he has topped the class and you ?”

Then we have idols , those that we see up there , in every magazine we see their pictures, they have made it , you see their lifestyle and wish you could be like them.

We pick up a job , get into a loan for that dream house , the car . Now we are trapped , bills need to be paid . The dream has been forgotten for more important things need to be done like , living life , climbing the ladder , paying the bills , getting famous .

Now the fear is real , we cannot do what we love because we need to keep up , follow the dream of the crowd . So we never ever break free because now SURVIVING is important.

Finally you find most of the beautiful dreams buried under the graveyard.

I believe no one must die with their song in their heart. We have but one life , we must Live it .

Love what you do till you find what you love to do. But for that don’t get trapped in the dream of the crowd and drop the fear . You have nothing to lose .

#passionproject

Sanjay Mudnaney

WHAT IF THIS WAS MY LAST DAY

A strange question to ask in a business blog , but stay on it is relevant.

It is a known fact that we have limited time on planet earth and also it is known that no one knows when the final moment would come.

It will definitely come we know that we are all mortal so what would we do if it were the final day of our life ?

Would we obsessed over our bank balance , or the accumulations or the designation or what people will think of us ?

Or would we rather be ready to die peacefully knowing we have lived our life to the fullest, with no regrets , loved to the fullest , touched lives , given the best we can , lived our calling ?

So what if this as you read is the last day of your life ? and it may as well be. Do you have any regrets ? Is there some song you wanted to sing that you postponed ? Did you love enough ? Did you spend time with those you lived ? Do you make a difference in our world?

Don’t live for survival , you will die anyway!

Don’t die with any regrets of incomplete dreams . Sing your song before it is too late to sing . Don’t die with your song in your heart !

Don’t die with your song in your heart

Sanjay Mudnaney

#passionproject

LIFE IN THE SLOW LANE

All that we learn is to move fast, time is money we are told . And so we get on a treadmill of life . A treadmill that has no stop button.

So we keep running, faster , with the crowd . The treadmill goes nowhere but we feel we are getting some place because it is always in motion.

We look at the fast runners on treadmills, we admire them , we want to be like them , we create idols .

What is this run for ? Fame ? Money ? Desires ? Milestones seems to be reached but the treadmill never stops . School , college, careers … it goes on . We hope one day , one day we will live , till then we live on weekends.

We look at the destination, all the while running. Yet there is none , it never comes , till we drop dead . It is then that the treadmill stops.

What is the need to get on the treadmill, look around , there is life in the slow lane . Press the pause button and we need to reflect what we are chasing .

But when we get into the slow lane we miss the thrill of running on a treadmill that goes nowhere. Slow lane does not seem exciting, we keep looking at others , the Gurus, the idols all telling us to run .

They show off their big homes , the fast cars , the planes .. you are made to feel life is not ok if you don’t join them in the race to nowhere.

Yet when you slow down you meet life , and you see it is not about the destination but life is about the journey.

Did you live ? Did you love ? when you live your gift and spread it out of love , not out of pressure of some imaginary targets .

I got off the treadmill, I live life in the slow lane now , I cycle , I write , I sing , I meditate , I also run passion projects , what I call #blessedwork . And I also do nothing , just reflect , read a book , have a cup of coffee ..

Each day is a great day , slow down , breathe , do what you love , don’t compare , don’t judge , spread love . It’s as simple as that , hit the pause button now ! before it is too late .

Sanjay Mudnaney

#passionproject

ASK THE QUESTION WHY

One of my clients had set a goal in mind , to get a million followers in a defined period. And I told him that is the wrong place to begin.

Why do we do anything , why do we exist , what is the purpose of it all , these are mans deepest questions . Business or career is not distinct from life , it is part of life , it is where we spend most of our time of waking hours once we get past school and college. Yet we see them as distinct compartments. I see life progress in three stages .

If I look back at my own life the three stages I experienced are :

1. Clean Slate : The early years of life are like a clean slate . Nothing is written , and then impressions are formed , by parents , by family , by society , by the education system . What was a clean slate full of possibilities , gets restricted , the open space shrinks . We get defined , what we can do , what we cannot do , what is possible , what is not possible .

The school , the college , everything defines us , we have to be hammered with education and information to fit in , to be part of the crowd. The clean slate slowly gets filled up , possibilities and dreams are killed.

2. The World : We are told now its time to get serious . Till a stage in life we are sheltered by our parents and then we suddenly go out into the world . The period of learning at school and college is over , now we are told yo enter the real world . Finding a career , making money and then more money , running after fame and power , looking for approval .

This is the phase of being on a treadmill that does not have a stop button.

3. Before the End : At some stage the realisation sets in that the pursuit of happiness is an illusion that is shattered by death. We know that all this life as we know it will end some day , we look back at memories . Studies of people at end of life have found that one of the things that most people regret is not having lived their life fully , not having taken the risks , they played safe and chose to follow the crowd .

We see it and yet we do not see it. Before we know the game is over. It’s too late .

So why am I sharing this in #passionproject , because I feel we need to wake up . We do not have unlimited time on the planet earth, we are travellers here . Asking the deeper questions adds meaning to life , to everyday , it is the reason why we wake up every morning.

FREEDOM : When I peel down the layers I find that the deepest desire we all have is for freedom , freedom to live life on our own terms , freedom to find and live expression for our unique gifts , freedom to live from possibility .

CONTRIBUTION : Before we leave this planet , did we make any difference , we were all born with a unique gift . Did we contribute with our gifts ? Did we sing our song .

PASSION : What is that one thing that we are passionate about , that does not feel like work , that we can keep doing whether it is a weekend or a weekday. If we focus on our passion and become the best at something, not in comparison to others but simply perfect our art whatever that maybe we will be deeply fulfilled.

When everyone is running on a treadmill, it is important to pause , get off the treadmill, step back and ask the deeper questions . Don’t just live , but live a meaningful life. You don’t begin with aiming for a number, you begin with asking “Am I singing my song ? and am I having fun on the journey?”

#passionproject

Sanjay Mudnaney

1000 Raving Fans

This will offer you freedom to live life on your own terms and yet do what you love to do.

If you are a passionpreneur this is an alternative business model and it is simple.

You need a 1000 raving fans.

Not a millions but just 1000 raving fans.

To these thousand raving fans you will offer value that is disproportionate.

100 of them would offer 2500 $ or more for your service in a year.

900 would offer 250$ or more for you service in a year.

The numbers are indicative of a trend could be more or less.

You need not work to build a million fans.

This will offer you freedom to live life on your own terms and yet do what you love to do.

The basics are given.

1.You need to be passionate about what you do.

2.You need to have deep expertise in your subject.

3.You need to find your niche , don’t follow the crowd.

4.You need to add substantial value to your fans .

5. You need to believe in yourself.

6. Build your team , those that believe in you.

Above all enjoy the journey.

I know of many individuals who are on this path , I work with a few of them. So I know this works.

You could be a coach, healer, artist, wellness expert, fitness coach , yoga teacher, baker, chef , therapist , photographer , storyteller , anything that brings joy to your heart and makes a difference in the world.

This is your business model to live an abundant life.

Sanjay Mudnaney

#passionproject

I WANT MILLION FOLLOWERS

One of my prospective clients said “I want to have a million followers on social media ”

The internet , social media and the smart phone changed our world . Today anyone can own a personal media company and broadcast their message , there are no gatekeepers. Daily millions of messages are being broadcast from personal social media accounts, a few of them get followed and a few of them get followed again and again a over time a few start getting millions of followers.

They all have million followers

The Dalai Lama has over 19 M followers on twitter , Industrialist Anand Mahindra has 7.8 M followers on twitter , Jay Shetty has 6.2 M followers on Instagram , Marie Forleo has 6.5 M followers on YouTube , Sadhguru has 5 M followers on YouTube , GarryVee has 2.72 million followers on YouTube, Simi Arora has 35 k followers on Linkedin and Puru has a few hundred followers , “who is Puru?” you may ask , I will tell you in a while .

What is common amongst all of them ?

1.They are all passionate about what they do

2.They did not chase followers , their tribes are built by value they add to their followers

3.They are out to change the world in their way

4. they are focused

5. they are persistent

They begin with passion

None of them began by chasing millions of followers . They began by being passionate about their craft in whichever field they belong to . And they mastered their work with years of hard work and practice , whether it is as a spiritual guide or a business leader , coach , actor or an influencer it has taken them years to get there.

If anyone tells you that there is “get rich quick , get a million followers in days , he is selling snake oil , run”. There is no substitute for passion , focus and persistence .

I spoke to Simi Arora , she gave up her corporate job to become a full time life coach because she figured out that is what she is passionate about , her own experiences in life going through depression , her struggle pulled her towards her calling as life coach. She has been guiding her tribe with a thoughtful message a day on Linkedin over the past 3 years.

They begin with a question “what can I change in the world ?”

Their passion is the driver , they connect it with their idea to change the world , Mr Anand Mahindra being an industrialist and a business tycoon shares stories of inspiration and support to small entrepreneurs on twitter , Rahul Subramaniam has been lighting up the world for his Linkedin followers during lockdown with his comedy series ‘building uncles’. Each one in their own small way is changing the world . It could be making people smile , find inner peace in troubled time , getting to live a health life , helping them reverse disease , entertaining their fans , teaching healthy cooking , they all are out there to make a difference with their passion.

The question to ask is not “How will I get a million followers?” but “what difference can I make in the world ? ”

But I am no leader

Puru works at Decathlon cycling division at R City mall , Mumbai, he is a passionate cyclist himself and cycles to work . He is passionate about helping other cyclist . He created a WhatsApp cyclist group and organises weekend cycling rides , he supports cyclists . He does not sell , he guides you to take the best decision . he enrolled me on the cyclist group when i visited Decathlon to buy a cycle , though I purchased a Trek bike , he has kept in touch . He even did a video call to help me set up my home trainer at 9 pm in the night and the next day though me how to change home trainer cycle tyre.

Every organisation would love a Puru , He is indispensable for Decathlon. He is not even in any leadership position , but yet he is a leader and he understands building tribes . He brings smiles to cyclist and those exploring cycling. He has a few hundred followers.

I saw a traffic cop recently in Pune , he was different , he danced while managing traffic and enthralled the people , made their day with his moves , one sees so many traffic cops this guy was different , he was not a leader but he had his followers , the day he is not at that junction he will be missed . He is passionate about his job and he is out there changing the world , making the world a bit happier for the motorist who pass by near him.

Puru , the traffic cop , the influencers no one began with the goal of having millions of followers in mind , they began with with their passion and desire to make the world a better place with their gift.

Be Authentic

Whatever is their idea or belief tribe builders are authentic . What they do and follow is not a fad or the ‘in thing’ , they do it because they believe in strongly. Milind Soman a model turned fitness brand ambassador is a avid bare foot runner he is a iron man and puts himself through the grind to stay in shape . It is hard work , this is not just a camera moment , fitness is his life. Only then when he builds a movement around Pinkathon it works because he has credibility , hundreds of women join the fitness movement for a cause.

Stay Consistent

The Dalai Lama has been spreading the message of peace all his life , Punit Rao has been sharing his fitness tips on Instagram for many years , Simi has been adding value to her tribe on Linkedin for over 3 years ! Be regular , share your gift with your tribe . One of the problems I see with Non Profits I talk to is the lack of regular effort to build tribes . This cannot be a sporadic exercise to connect with your tribe , it needs frequency to keep up the engagement.

Anyone can build a tribe , you have free access to your own broadcast channel on social media . Are you ready ? Stop now and ask the question “What am I passionate about ?” , “What do i want to change in the world ?” !

Sanjay Mudnaney

#passionproject

CONVERT YOUR PASSION TO MONEY – 1

There is a term TGIF (Thank God It is Friday) which is very popular , many employees wait for the weekend to live their lives !What is it that has been missed ? Why would so many people trade their lives to do what they are not passionate about ?

The singers , the artists , the teachers , the coaches , the wellness experts , the happiness coaches , the bakers , the chefs , the fitness experts , the doctors , the designers , the hackers , the coders , the mind readers , the motivational speakers , the storytellers , the stand up comedians , the photographers , the models , the entrepreneurs , the affiliate marketeers , everyone who is part of the passion economy. this is your time to live your passion . My favourite line has been “Don’t die with your song in your heart.” .

In my corporate career spanning over three decades I have spoken to many employees who were doing what they didn’t love just for the paycheque. Every year Gallup employee engagement studies that shows roughly 50 % of the employees are not engaged with their work and around 20% are actively disengaged . There is a term TGIF (Thank God It is Friday) which was very popular , many would wait for the weekend to live their lives !

What was being missed ? Why would so many employees trade their lives to do what they were not passionate about ?

Till COVID 19 happened , suddenly many individuals lost their safe jobs , there are pay cuts and there is uncertainty . The future of jobs could be contracts , where you get paid for what you deliver, this gives organisations flexibility to get the best talent for job at hand.

For passionprenuers the post COVID world is a golden opportunity to shine in a globally connected world . The world needs a lot more passion , people who bring passion to their work , those who are artists , who go beyond to make a difference , those who are out there to change the world with their contribution.

Don’t follow the Crowd , make your path !

It all begins as school , we are told what the crowd does must be right . In school I loved getting up on stage and speaking to an audience , I won numerous public speaking competitions . I loved to share ideas and stories that would grab the attention of audiences. I was a avid reader and a dreamer , My favourite subject was history , I would not just read history , I would get inside history , visit the times in my imagination , feel the emotions of characters in the history books . I top scored in History in the state examinations.

Yet when it was time for choosing my stream for my career after school I chose what the crowd did , I picked up the science stream as it was most sought after and then I failed . I switched into commerce which again I did because that was the next obvious choice and after graduating my first job was in accounts and I hated it , I quit within a month . At heart I was a storyteller who could get into a story and wow my audiences to become a part of the story . I found my calling in sales and marketing , since then I have been storytelling for over 30 years.

Follow the crowd has been built into our subconscious mind both by the society and parents also our education system believes in grading children . Disengagement begins when we follow what the crowd does and not our heart.

If you are not passionate , don’t begin

Each one of us is born with a unique gift, yet we forget our gift . My son Mayank made a short film in school using his mobile phone , I could see he too was a storyteller . He would click pictures that would tell a story. He chose what he wanted to do in life very early , he chose his college education in mass media , on his own he learnt the tricks of photography and he is a artist who specialises in fashion photography .

All I did was not get in the way and support his decisions . He would do collaboration shoots free , he worked with the best photographers in the business for free . I once asked him why he does that , his answer was “I am getting to learn from the best free of cost”. He had more short term lucrative choices even in photography but he stuck to fashion , like wedding shoots were easy money , yet he was focused on his passion . He stayed focused , his work has been featured in leading fashion magazines and just few months back he did a shoot with an Indian film actress, model and the winner of Miss India international title , Esha Gupta . (You can follow Mayank’s work on http://www.mayankmudnaney.com).

Myank is happy because he is following his passion for fashion photography , he can be at shoots from early morning to late nights , he is never feels exhausted or stressed . He loves to do a shoot on any day including a Sunday , there is no TGIF and he is not chasing money , he is chasing good work , money comes . I didn’t teach Mayank marketing , his passion reflected in his work and his work got him word of mouth business.

In any field those that succeed are highly passionate about what they do and I have worked many passionate individuals and entrepreneurs so I know . And it is not just about making more money , I have seen passion in founders of all non profits I have worked with for their cause . You cannot lead for a cause if you are not passionate , Dr Ashish Satav serves the poorest of poor in Melghat , he was so passionate about serving the poor tribals that during college in minus temperatures he would bathe in cold water to get himself acclimatised to working in tough conditions.

The biggest risk is playing safe

“The monthly paycheque is comforting , besides I have responsibilities , so why take risk ?” is the answer I get from some I speak to. The is another answer “I will begin later after I have saved enough .” Nothing wrong with these answers and one has a choice to live the way one wishes to.

What one needs to get is that paycheque comes only when you add value to business and to that extent you are in business even if you consider yourself to be in the safety of a job. And you will find you are a safe player you cannot go far , being one of the crowd , not standing out , playing safe , is risky , in business also in a job . If you are a commodity you could be replaced sooner than later.

You need to rock the boat , stand out , make a difference , be counted . Also remember you have only one life and as I said my favourite line is “don’t die with your song in your heart.” . The biggest regret people have in their old age is regret of not living their passion , It is risky to play safe.

My school friend Huzefa who is a serial startup founder tells me that in silicon valley “failure is considered as a batch of honour”. He says that his failures were his biggest teachers. Every startup is a risk , its a bet on the future many of them fail yet even in failure there is learning . I was part of startup ideas that were ahead of times , yet from each I learnt something that helped me become better at my game. So take risks , rock the boat , you have but one life.

The world is waiting for you , begin with passion

The biggest advantage for passionprenuers is that the world is ready for the passion economy , the internet , the smart phone and low data cost now make it possible for you to reach your tribes anywhere in the world. Anyone today who has passion and an idea he or she believes in you can find your tribe on the internet . It needs persistence but the time is right . Post COVID there would be an acceleration of businesses going online as customers are going to spend more time on the net .

You need to have the passion for what you are doing , if you believe in going vegan helps individuals to heal diabetes , you need to be vegan , if you believe that stress can be healed through meditation , you need to practice meditation, if you believe yoga can make an individual fit you need to be a Yoga practitioner yourself. If you are in a job , find passion in what you do , go beyond , take risks.

You need a back story , why are you doing what you are doing and you need to be passionate about whatever you do.

Your journey as a passionprenuer begins with YOU !

#passionproject

Sanjay mudnaney

#passionproject is my way of helping passionprenuers make impact . I have helped passionprenuers in healthcare , wellness, causes scale , If you are part of passion economy and want to scale your impact get in touch with me on 9821876559 .