SOCIAL MEDIA PLATFORMS HAVE POLARISED/ UNITED OUR WORLD

While in the midst of a worsening pandemic in India I am seeing the worst side and the best side of social media.

In our school alumni group I found there is very strong polarisation for and against political points of views.

This is true globally we saw the same recently in the US . We see different flavours of the same across the world.

The problem gets bad when positions are so strongly held that each is not able to see the other side of the story that the situation reaches a breaking point in long relationships.

And it gets worse with manufactured truth to fit ones world view . The fallout is violence as we saw at the Capitol Hill , it could sow distrust in communities and groups with opposing view points.

Every hour the trends on Twitter change based on the two view points , further adding to bitterness and division.

The hate created is so deep that it has forced platforms to ban certain handles from using their platforms for good.

Is social media responsible for dividing our world?

I remember a time in our early childhood when there was no social media there was lesser polarisation , friendships were not so bitter.

Then again I have not seen any better example of how social media is being used in the worst time during the current pandemic where ordinary people are seeking help and are getting helped by strangers .

Twitter , WhatsApp, Facebook have become a way to reach out and ask for help real time , people who need oxygen or a bed in a hospital or medicines turn to social media.

And they get helped by complete strangers !

Few celebrities have leveraged their social presence to amplify the message of those in need.

Many are using social media to raise funds for oxygen cylinders and concentrator. So many lives have been saved because of social media.

Social media is a double edged sword on the one hand it can divide us as a society on the other hand it can unite the world for good.

Unfortunately politics plays a role , fake news can be easily spread to divide for motives. Those on the edge can be converted with constant visual content.

Interestingly platform algorithms show you more of what you want to see . That is how AI and ML gets smarter. The ultimate objective is to hook you to the platform , to get you spend more time on the platform.

How can we stop hate being spread through social media platforms ? Is there a way out ?

Has social media become a Frankenstein monster that is now difficult to control?

There are no easy answers , there are powerful vested interests.

I would yet say there is enough good about social media which is why it needs to exist . It brings people together, it connects people and hearts .

It is the one thing that has kept us sane in prolonged periods of lockdown.

It is for us the users of social media to keep the balance on the side of good , on the side of humanity and guard against hate and spread love and compassion.

A SMALL BUSINESS STORY

Every business has a story.

I met Renuka after my cycling today , she has a food truck that sells healthy detox juices.

I asked her her story.

Renuka had lost her job of 19 years during the pandemic.

She was managing the CRM at a real estate company.

The business vanished , “we were like white elephants for the company, I was fired after 19 years.” she said.

I did not find any regret in her voice.

Renuka has a charming smile and is a happy person.

I proved her further, why healthy juices .

She said her parents suffer from Parkinson’s and diabetes.

She learnt the benefits of healthy juice detox from her grandmother.

One thing has changed for her after she started the business, she now gets up early at 4 am to make the juices.

“ I was never a early person but all that changed after the job loss” she says.

He food truck is called ‘Naividyam’ which means ‘offering to God’.

She is not just in the business of making juices for her her work of healthy juices is an offering to God.

I made a small video on her story from my mobile phone and shared it on my social media.

There are stories and and stories .

We forget to tap into the power of story to build human connections.

When a brand story integrates with that of the customer magic happens.

Renuka can be just running a food truck selling healthy juices , but she has a story.

The story of her struggle , the story of her food truck , the story around her healthy juices , then the stories around her customer.

We forget to tap into the power of storytelling in business.

Renuka is inspiring, I like her spirit to fight back.

She has no regrets but a lot of hope.

That is the story of every business owner. The story of hope despite the challenges.

Tell your story

Sanjay Mudnaney

#brandstory

http://www.CrowTales.in

DON’T TAKE THIS DAY FOR GRANTED

Last year this time on this day of new year 2020 I was at a party with my wife. There was some news about lockdown in a far off place in China . No one in their wildest dreams could have predicted what was to follow.

The world came to a halt , literally , everything stopped as the pandemic spread.

Lives were being lost , the was economic gloom , so many business suffered , people lost their jobs , there was panic across the world.

I had been postponing plans to travel the world and now there was no chance of travel.

During this period I lost my school friend and my mentor. So much changed .

The one big lesson of 2020 is don’t take life for granted. Life can change in a moment . It changed for many families who lost their loved ones in the pandemic and for the countless many who lost their jobs and incomes , who yet struggle every day.

Life changed for the family of my friend who died not out of COVID but due to sudden cardiac arrest. Till the night he passed away he was in touch and in good health then the next day he was gone.

Don’t postpone your dreams , don’t die with your song in your heart , you have but only one life , don’t take it for granted.

Living , loving and leaving a legacy behind is what life is about .

Life is not about playing safe , not living , postponing life to the future. It would be stupid , you cannot be sure of tomorrow.

The heavy baggage of what will happen in the future has stopped many from living now and playing safe . Yet the only certainty of the future is that it is uncertain.

2021 is another adventure that begins today , I do not know how this year will unfold but as I type these words I know this moment I am sharing my gift and that is all that matters .

Sanjay Mudnaney

REFLECTING ON 2020

2020 has been a year like none before, a year when the world stopped. There are a few things I learnt that I cannot forget.

1. THE UNIMAGINABLE CAN AND WILL HAPPEN : No one could have ever predicted that the world will grind to a halt.

One cannot control external events in life one can control how one responds to those events.

2. HUMANS CAN ADAPT SOON : The world quickly adapted to the new normal and moved digital. Non essential consumption stopped overnight.

Be flexible, this is going to happen often in the future, entire industries and jobs would get disrupted. One cannot hold on to Ego of the past and not change.

3. WE CAN SURVIVE WITH A LOT LESS : That I could do without buying anything other than essentials for months was a revelation , it was clear that I needed a lot less to survive.

Often we land up buying things we do not need and then stock them to use at some later date . Clutter is stuck energy.

4. CUTTING OUT DAILY COMMUTE SAVED TIME : Locked down travel stopped completely, this resulted in excess time on hand , while some struggled some made best use of the time to self develop.

Cut all non essential travel , it also helps our planet.

5. THERE WAS NO OPTION OTHER THAN GOING DIGITAL : Even those that were reluctant were now forced to go digital. This is a trend that will continue.

Reinvent, Reinvent , Reinvent .

6. REMOTE WORKING WORKS : That I could service clients from across the world has been a plus . All organisations other than those that need physical presence have adapted to remote work.

Interesting thing I notice is that where innovation is needed and deep collaboration is called for teams have started coming together again while the bigger organisations that have process driven work continue remote work.

If you can move to smaller towns with great views , quality of life matters .

8. MORE ME TIME : The time saved on travel did give me lot more time to be with self and reflect , read books , meditate.

Build an inner practice for calm in turbulent times .

Here are a few more tips on things I will follow .

1. Build a contingency fund for emergencies , one cannot predict events that may occur but one can build a reserve that protects against shocks.

So I plan to build a contingency fund besides two years survival fund aside. Before I spend income I will save for contingency, this is the essential.

2. Cut down the non discretionary spends and focus on what is truly important . I have been fascinated by minimalist lifestyle and now I even know it is possible.

3. Invest on experiences, travel places , explore the world post the vaccination. It was something I had postponed , won’t do that again. And travel can be low budget .

4. Make my bucket list of things to do and tick off each one . Life is uncertain don’t wish to die with incomplete dreams.

5. Don’t take life for granted , live every day fully . This is the most important lesson of the pandemic. Live , Love, Leave a Legacy behind.

6. Build inner resilience it is a must , faith , surrender, prayer , meditation are practices I will continue.

7. Keep reinventing and learning new things daily and always be ready for the new world. This is a habit I will never stop.

Finally don’t take life toooo seriously!

Sanjay Mudnaney

#passionproject