STORYTELLING AT STARBUCKS

I have been a Starbucks fan , hardly does a day go by that I have not visited a Starbucks caffe to have my favourite cup of coffee.

I do not visit Starbucks to just for the coffee but I go there because there is something special about the space. I love the vibrant energy of Starbucks and my ‘me time’.

Starbucks is my space between home and office . I go there to read , work , learn , meet friends and reflect . The baristas know me , they know the drink I like to have , feels like I belong.

Starbucks Hiranandani, Powai

When I travel I search for a Starbucks near me because in an unknown place it gives me the feeling of being home , in the familiar surroundings, the same energy, the same experience of ‘me time’.

Last week my favourite barista asked me to do a coffee tasting session and then she shared with me the story of coffee. After years of being a coffee and Starbucks addict I did not know the history of coffee.

It seems the story dates back to a village in Ethiopia where a shepherd one day saw his goats happy and dancing with joy , he was curious, they were eating leaves from a tree . He took some of the leaves back home boiled it in water and had the drink, he felt energetic. And that is how the story of coffee began .

Later the story goes Sufi monks would use it to stay alert while meditating so they did not fall asleep. And the coffee culture spread across the world.

That day my connection to coffee and Starbucks deepened , there are many personal stories I have around Starbucks , now I had a story around coffee!

Stories can get you hooked , now when I drink coffee at Starbucks there is another dimension the story of happy goats . It does bring cheer.

Brands can use storytelling to build strong bonds with their customers and I had witnessed just that with this story of coffee that was told by a Starbucks barista .

Are you telling stories around your brand?

Sanjay Mudnaney

#storytelker #passionproject

IT DOES NOT MATTER WHAT YOU DO FOR WORK !

“Good morning sir , wish you a good day.” Wished a street sweeper while on morning walk in a new city.

I was taken aback , I don’t even know him and I was here just for a day. Yet his wish made my morning and day . I wished him back.

There are many street sweepers that I would come across during my morning walk , I don’t remember any.

I will not forget him ever , he did stand out and made a difference to an unknown morning walker.

He does not get paid extra to do this , it is not part of his KRA , yet he does make happy day for me who is not even his client.

What a beautiful world view. I am sure he loves what he does , not just sweeping the streets clean but making happy days for all he meets.

It does not matter the job you do, if you love what you do and you go beyond , you stand out , you are an artist at work!

#passionproject

Sanjay Mudnaney

BE YOU , BECAUSE EVERYONE ELSE IS TAKEN

Be you,everyone else is taken. This one step can be liberating.

We are obsessed with what others think of us. We want to be liked, famous and approved. We seek attention because that makes us feel important.

We can easily be put down with unkind words and picked up if appreciated.

In organisations there is a game , it is called “What will the boss think” and yes it’s important because the boss decides the future growth within the organisation or so we think.

We seek approval of our peers because it makes us feel important and we want to belong.

Social media feeds on the inherent human desire to be liked so we post and then look back to check likes and comments.

This wanting to be liked , approved , appreciated, creates a unseen pressure and ties down our freedom , freedom to be who we are .

Freedom comes from being authentic, confident in our own skin , not wanting to be like anyone , not being a copy.

And then we have the rebels, who also are trying to project an identity of being different, rebels . Yet there is the pressure of hold an identity that is not authentic.

What if you could just drop your wanting to be like someone else , anyone else or seeking approval.

There is a famous Hindi film song in India ‘Kuch to log kahenge , logon ka kam hai kehena‘ ( people will always say something, that is their job). And you can never please everyone.

What if you can ignore what others think , and you truly can , just try it now , drop the baggage of wanting approval , and see how it feels.

Do your stuff , rock your boat , be different, be you because you are made different.

Each one of us is unique, and there is no one else like us anywhere in the world. We have our own unique gifts .

What applies to individuals applies to organisations . There is a unique story of each organisation. ‘Why’ it exists. Find that why and live that why.

Carrying an image that is not you is stressful, being authentic is liberating. And when you are genuinely authentic it reflects and you stand out. Not because you want to be liked but because you are who you are , different.

I found being authentic truly liberating experience, I blog because I want to , I express what I want to , I cycle, I sing , I create because that is who I am , I love to create , build on new ideas , grow business, mentor individuals and business to play to potential . This makes me happy.

What will others think stops people from taking the first step , from living their dreams . And it is not worth it , no point with dying with your dream in your heart.

Be YOU because everyone else is taken.

Sanjay Mudnaney

#passionproject

EVERY ORGANISATION HAS MANY STORIES , TELL YOUR STORIES

Organisation cultures are built around stories,
founders have stories,
organisations have stories,
employees have stories,
clients have stories
communities you work in have stories,
there are stories around work you do , impact you make in the world.

Tell your stories , because stories cut through communication clutter , stories touch hearts , stories are remembered and stories are passed on .

Stories mean business.
Organisations don’t buy , people buy and people buy stories they connect with .

Leaders tell stories, stories that inspire change , start a movement.

In the digital world, you control the stories you tell , no intermediaries ,no barriers ,you can reach your stories without filters to your tribes across the world .

You can build , engage and convert your tribes with stories you tell .

In a world that has just witnessed a once in a century event of the pandemic. There is a nervous uncertainty. Brands have a role to play in healing , comforting and being responsible.

It is time for organisations and brands to tell stories of a better future, for the people , for the community, for our planet.

Let us tell stories of hope , stories of love , stories of compassion, stories that inspire change , stories that make a difference.

Sanjay Mudnaney

Storyteller , #passionproject

Founder , Crow Tales , Heroes of India

http://www.CrowTales.in

VISUAL BRAND STORY

Visual Brand Storytelling Tips to Power your content Marketing

Interruption advertising as we know it is dead, consumers are in charge of content they now consume through their mobile phones. In India the fall of prices of smart phones and cost of data is driving up usage. As consumers now turn to consume entertainment and information on their mobile devices, advertising will become the entertainment.

Across Facebook, Instagram, YouTube consumers now consume visual content that tells a story and engages them. The new marketing is visual brand storytelling.

With that in mind you need to come up with content that’s well worth engaging with for an extended amount of time.

The question then is how can your content break through the noise?

Visual Storytelling is a powerful answer that results in greater engagement, traffic and sales.

  1. Photos and images are most important element in optimising social media posts.
  2. 93 percent of most engaging Facebook posts include images.
  3. Videos on Facebook are shared 12 times more than text posts
  4. One-third of online activity is spent watching video
  5. 51% of marketing professionalsworldwide name video as the type of content with the best ROI.
  6. According to a report published by Forrester, including video in an email leads to a whopping 200-300% increase in click-through rate.

Visual storytelling technique to gain social media traction

  1. Tell your Story with video : Stories are remembered 22 times more than data. Translating stories into videos is like making mini blockbuster movies that people love to share and comment on . Every story has a hero and it is not the brand .

In a classical emotional story telling of how Hyundai cars are long lasting and carry happy memories this video has gathered millions of views . check this out.

https://www.youtube.com/watch?time_continue=277&v=qSZ4h7YSGnQ

  1. Authentic Story Telling : A brand visual story cannot claim something that it is not .  Visual story telling needs to be authentic and connect with the world view of the target audience.

BlendTech is a good example of simple video story telling that went viral and sold the blenders. ‘Will it Blend’ is a classical success story , the blender is powerful what better way to tell the story then demonstrate it can blend anything from marbles to ipad , capture it on video and just put it out there.

Check this https://www.youtube.com/watch?v=lAl28d6tbko

3.Add Value : Content that adds value to your target audience will be  consumed and will keep them engaged . The length of the content is not as important as it’s ability to add value . It is now seen that people watch long form videos on social media as long as it keeps them engaged.

With no fancy videos and marketing Dr Pramod Tripathi has been sharing videos that help diabetes patients to reverse their disease and he gathers a good amount of viewership https://www.youtube.com/watch?v=Bhe32yWgZ_A&t=336s

4.Protagonist :  Do you have a protagonist , case studies of real people who have experienced your brand and are now your brand ambassadors ?

Land Rover found that there is a city ‘the place where all roads meet’ deep in the Himalayas, and discover why this remote village in the sky is known as the Land of Land Rovers.

Check out the video https://www.youtube.com/watch?v=YNXU1IR2LR8

  1. Connect Brand Storytelling with Good :

People like to see stories of hope and these stories are shared with friends and family. Stories that touch the heart can get people to open up their purses.

Here is an example of video story telling , Dick’s sporting goods did short movies around coaches that were making a difference , the result has been spectacular . You can check out https://www.youtube.com/watch?v=xuHK-pd_8AE

Visual Brand Storytelling is the future of marketing and is happening now !