THINGS THAT NO LONGER IMPRESS ME

  1. Name brand of clothing

As long as it is comfortable and fits well I don’t care.

  1. The price of the car

My current car the Honda City is over eight years old and it serves me well , does the work of transportation when I need.

  1. Square footage of home

A smaller home is easier to maintain, I am not impressed with bigger homes.

Our current home that is around 1000 sq ft with a space for my WFH that is sufficient.

  1. Amount of money in the bank account

Nothing wrong with money , it is exchange for Value you bring to the world, it lets you live life on your own terms .

But beyond a point it only matters if you can help others or what good you can do in the community with what you earn.

The lockdowns have demonstrated how little we need to live.

  1. Gadgets we use

I do buy gadgets but as long as they serve my work beyond that I am not interested In buying the latest shiny object that is out there.

  1. Social media likes

People put out pictures of their vacations or food they eat , tell their best stories.

But I know they are only part of the story not the whole story.

I was not always like this , I have changed over time .

I understood that what truly matters is health , family , friends and freedom.

We deeply yearn for ‘Freedom’ to live life on our own terms but we start imitating the culture.

It is not a restricted lifestyle rather it is focusing on what truly matters in life.

I am sure the pandemic has been a wake up call for us to reflect on what is truly important.

Do you agree ?

P.S- ( Need to yet work on the nutrition bit )

A SMALL BUSINESS STORY

Every business has a story.

I met Renuka after my cycling today , she has a food truck that sells healthy detox juices.

I asked her her story.

Renuka had lost her job of 19 years during the pandemic.

She was managing the CRM at a real estate company.

The business vanished , “we were like white elephants for the company, I was fired after 19 years.” she said.

I did not find any regret in her voice.

Renuka has a charming smile and is a happy person.

I proved her further, why healthy juices .

She said her parents suffer from Parkinson’s and diabetes.

She learnt the benefits of healthy juice detox from her grandmother.

One thing has changed for her after she started the business, she now gets up early at 4 am to make the juices.

“ I was never a early person but all that changed after the job loss” she says.

He food truck is called ‘Naividyam’ which means ‘offering to God’.

She is not just in the business of making juices for her her work of healthy juices is an offering to God.

I made a small video on her story from my mobile phone and shared it on my social media.

There are stories and and stories .

We forget to tap into the power of story to build human connections.

When a brand story integrates with that of the customer magic happens.

Renuka can be just running a food truck selling healthy juices , but she has a story.

The story of her struggle , the story of her food truck , the story around her healthy juices , then the stories around her customer.

We forget to tap into the power of storytelling in business.

Renuka is inspiring, I like her spirit to fight back.

She has no regrets but a lot of hope.

That is the story of every business owner. The story of hope despite the challenges.

Tell your story

Sanjay Mudnaney

#brandstory

http://www.CrowTales.in

DROP YOUR AGENDA TO FULFIL YOUR AGENDA!

I have been reflecting on the subject ‘What is the concept of business and why does all commerce exist ?”.

If we look around most of the time of the human race in the world as we see today revolves around the idea of ‘Money’ .

‘Money’ is central to everything, things we can buy , things we can experience, status , power even health services we can access with money.

Either you are a seller or you are a buyer as an individual or as a collective called the organisation.

Employees sell their time and expertise to organisations , organisations sell services , expertise or products to the masses .

Central to every transaction is “Exchange’ and if we dig deeper there is the concept ‘Perceived Value’.

When you dig deeper there you find there is ‘Agenda’ . “Why do we do anything?” . Every human being at any given point has an agenda.

Why do you do a job , why do you run a business, why do your customers buy . There is an agenda .

The agenda is always about ‘Me’ , break it down people are interested in ‘Self’ . No one is interested in the ‘other’ .

This is an interesting contradiction, all the while when any exchange is happening there are two parties and there is an ‘Agenda’ .

Even every noble cause has an Agenda , religion also has an Agenda.

‘Getting’ and Giving’ are two sides of the agenda . And there is fair exchange.

Agenda of Individuals

1. Survive : pay the bills , stay healthy

2. Thrive : fulfil desires

3. Fame : Get recognised and liked

4. Belong : family , friends, community

5. Contribute : Individual talent that is valued in the world , make a difference

6. Spiritual : ( a false belief , those who truly understand would know the falsehood of ego at play ) Going Beyond self

Agenda of Organisations

1. Maximise Profits and returns for stakeholders ethically

2. Consistently Grow in a profitable way

3. Survive through difficult times

4. Solve a problem in the world

How is this useful ?

Whether it is individuals or organisations they have THEIR OWN AGENDAS.

Yet the interesting part is is to fulfil Your own Agenda , you need to fulfil the Agenda of others – whether individuals or organisations!

It is in this space that VALUE Exchange happens. The question individuals and organisations ask is

“What is the Agenda being fulfilled and what the value they get so what is the value they they are willing to pay for”

Naturally low the perceived value , lower the pay.

Perception is not just the quality and quantity of service and product delivered but a more complex equation of how it is seen in the mind . Perceptions are held in the mind . A label can decide the value . It has to do with emotions. The shoes may come from the same factory but add a label and Value jumps . It’s fulfilling an higher agenda of being seen and liked .

Money is nothing but an exchange measure of the perceived Value delivered .

Where things go wrong is when individuals and organisations focus on personal agendas . No one is interested in YOUR AGENDA.

Do you hear these statements

“I want to grow a million subscribers”

“This year we will make a record sale”

“I want to change the world”

No one is interested in your agenda . Full Stop .

The other place things go wrong is when there is safe play . Playing safe you become a commodity. And commodity will be replaced sooner or later with something or someone cheaper .

When organisations become ‘Me To’ and offer commodities the only way to survive is by offering the lowest price.

The way to Thrive with Your Agenda then is

1. Fulfil the agenda of others – solve a problem for clients , customers , employer , donor

2. Be valuable – Don’t follow the crowd , Stand out , be different, be rare , be authentic

HOW BSR COACH GOT 1 MILLION SUBSCRIBERS IN ONE YEAR

Nithya Shanti a close friend had organised a session with BSR Coach a highly successful YouTuber . As a marketeer I am always keen to learn and took up this opportunity.

BSR started making YouTube videos because he was not confident and came from a vernacular medium school. This was his way of getting over that fear of speaking . He started with a goal of making 365 videos on YouTube.

Prior to 2018 BSR had made over 120 videos with fewer than 3000 subscribers on YouTube . He felt demotivated and gave up . He stopped making YouTube videos.

It so happened that he was called for Josh Talks ( equivalent of Ted Talk in India ) to share his experience on succeeding with speaking English. This video garnered over 5 million views. He was surprised. He analysed and understood what he was doing wrong .

He found that lot of people were interested in this content around succeeding with learning English . That was his first lesson . Below are few of the lessons shared by BSR that could be used to any YouTuber to grow a million subscribers.

1. Make content that is being watched , not content you think they like : It is easy to find the content that is being watched by audiences. Do a simple YouTube search . You need to focus on what is already working and watched.

Broaden your audience first before going narrow. If you want to target those with Heart disease take up all chronic health conditions that are being watched along with the narrow focus .

2. Watch time is important: Earlier he would make short videos and that was a big mistake . He realised that algorithms of YouTube looked for watch time and those videos were thrown up to audiences. From 3-4 minute videos he shifted to videos that were above 9 minutes.

3. Consistency : for past one year he has been consistently sharing his videos every Tuesday and Friday at 4 pm . He realised that the YouTube algorithm looks for consistency of sharing, also the audiences get used to the frequency and they expect the video.

4. Time : He found two time slots work for his audience 1. 6 am ( people have some time in the morning) 2. 4 pm ( evening break from work) .

5. Thumbnail: He understood that thumbnail plays the most crucial role . It is not the quality of video but the quality of Thumbnail that is essential. He found colours like Yellow and Red got attention . He recommends text occupy over 80 % of the space of the Thumbnail.

6. Title: This is next in importance , he studies titles that are working on the subject he would take up and puts up those titles and at times he would even copy titles . ‘How to’ , ‘Tips ‘ , ‘Secret of’ , are great title words used in title searches.

7.Language : He found that Hindi language has a far bigger audience and reaches masses rather than English which has a much smaller reach in India . He is clear he wants to reach masses so he uses Hindi more than English.

8. Give freely : He does not mind sharing freely, he is not bothered about anyone copying his content.

9. Negative Comments : He does not bother about negative comments and let’s them be . At first he would get demotivated now he is got used to it .

10. CTA : He has learnt that audiences need to be reminded to subscribe and he does that at the beginning and at the end . “Tell your audiences what they need to do maybe it is to join a program , have clear CTA .” he says .

11. YouTube live : He does long format YouTube live workshops with thousands attending. This also gives him longer watch time.

VIEWS and WATCH TIME are two most important parameters according to him to drive subscribers. One doesn’t need the best equipment and invest a lot of money to be a successful YouTuber he says .

He says all videos will not go viral and there is no way of knowing which will but a few that do go viral will add maximum subscribers. So consistency is important .

Organic way is the best way to increase views and subscribers he says . I have seen his sessions and I must confess that BSR is highly passionate about what he does and this is reflected in his session.

Thank You BSR Coach for sharing freely your success as a YouTuber and Nithya for organising this . May you inspire many more .

If BSR can achieve 1 million subscribers in one year through his dedicated focus and hard work, so can anyone if you pick up the best practices. Begin now and be consistent, no excuses.

P. S – Please do subscribe to the the BSR Coach YouTube channel

Sanjay Mudnaney

#passionproject

BE YOU , BECAUSE EVERYONE ELSE IS TAKEN

Be you,everyone else is taken. This one step can be liberating.

We are obsessed with what others think of us. We want to be liked, famous and approved. We seek attention because that makes us feel important.

We can easily be put down with unkind words and picked up if appreciated.

In organisations there is a game , it is called “What will the boss think” and yes it’s important because the boss decides the future growth within the organisation or so we think.

We seek approval of our peers because it makes us feel important and we want to belong.

Social media feeds on the inherent human desire to be liked so we post and then look back to check likes and comments.

This wanting to be liked , approved , appreciated, creates a unseen pressure and ties down our freedom , freedom to be who we are .

Freedom comes from being authentic, confident in our own skin , not wanting to be like anyone , not being a copy.

And then we have the rebels, who also are trying to project an identity of being different, rebels . Yet there is the pressure of hold an identity that is not authentic.

What if you could just drop your wanting to be like someone else , anyone else or seeking approval.

There is a famous Hindi film song in India ‘Kuch to log kahenge , logon ka kam hai kehena‘ ( people will always say something, that is their job). And you can never please everyone.

What if you can ignore what others think , and you truly can , just try it now , drop the baggage of wanting approval , and see how it feels.

Do your stuff , rock your boat , be different, be you because you are made different.

Each one of us is unique, and there is no one else like us anywhere in the world. We have our own unique gifts .

What applies to individuals applies to organisations . There is a unique story of each organisation. ‘Why’ it exists. Find that why and live that why.

Carrying an image that is not you is stressful, being authentic is liberating. And when you are genuinely authentic it reflects and you stand out. Not because you want to be liked but because you are who you are , different.

I found being authentic truly liberating experience, I blog because I want to , I express what I want to , I cycle, I sing , I create because that is who I am , I love to create , build on new ideas , grow business, mentor individuals and business to play to potential . This makes me happy.

What will others think stops people from taking the first step , from living their dreams . And it is not worth it , no point with dying with your dream in your heart.

Be YOU because everyone else is taken.

Sanjay Mudnaney

#passionproject

REFLECTING ON 2020

2020 has been a year like none before, a year when the world stopped. There are a few things I learnt that I cannot forget.

1. THE UNIMAGINABLE CAN AND WILL HAPPEN : No one could have ever predicted that the world will grind to a halt.

One cannot control external events in life one can control how one responds to those events.

2. HUMANS CAN ADAPT SOON : The world quickly adapted to the new normal and moved digital. Non essential consumption stopped overnight.

Be flexible, this is going to happen often in the future, entire industries and jobs would get disrupted. One cannot hold on to Ego of the past and not change.

3. WE CAN SURVIVE WITH A LOT LESS : That I could do without buying anything other than essentials for months was a revelation , it was clear that I needed a lot less to survive.

Often we land up buying things we do not need and then stock them to use at some later date . Clutter is stuck energy.

4. CUTTING OUT DAILY COMMUTE SAVED TIME : Locked down travel stopped completely, this resulted in excess time on hand , while some struggled some made best use of the time to self develop.

Cut all non essential travel , it also helps our planet.

5. THERE WAS NO OPTION OTHER THAN GOING DIGITAL : Even those that were reluctant were now forced to go digital. This is a trend that will continue.

Reinvent, Reinvent , Reinvent .

6. REMOTE WORKING WORKS : That I could service clients from across the world has been a plus . All organisations other than those that need physical presence have adapted to remote work.

Interesting thing I notice is that where innovation is needed and deep collaboration is called for teams have started coming together again while the bigger organisations that have process driven work continue remote work.

If you can move to smaller towns with great views , quality of life matters .

8. MORE ME TIME : The time saved on travel did give me lot more time to be with self and reflect , read books , meditate.

Build an inner practice for calm in turbulent times .

Here are a few more tips on things I will follow .

1. Build a contingency fund for emergencies , one cannot predict events that may occur but one can build a reserve that protects against shocks.

So I plan to build a contingency fund besides two years survival fund aside. Before I spend income I will save for contingency, this is the essential.

2. Cut down the non discretionary spends and focus on what is truly important . I have been fascinated by minimalist lifestyle and now I even know it is possible.

3. Invest on experiences, travel places , explore the world post the vaccination. It was something I had postponed , won’t do that again. And travel can be low budget .

4. Make my bucket list of things to do and tick off each one . Life is uncertain don’t wish to die with incomplete dreams.

5. Don’t take life for granted , live every day fully . This is the most important lesson of the pandemic. Live , Love, Leave a Legacy behind.

6. Build inner resilience it is a must , faith , surrender, prayer , meditation are practices I will continue.

7. Keep reinventing and learning new things daily and always be ready for the new world. This is a habit I will never stop.

Finally don’t take life toooo seriously!

Sanjay Mudnaney

#passionproject

I WANT MILLION FOLLOWERS

One of my prospective clients said “I want to have a million followers on social media ”

The internet , social media and the smart phone changed our world . Today anyone can own a personal media company and broadcast their message , there are no gatekeepers. Daily millions of messages are being broadcast from personal social media accounts, a few of them get followed and a few of them get followed again and again a over time a few start getting millions of followers.

They all have million followers

The Dalai Lama has over 19 M followers on twitter , Industrialist Anand Mahindra has 7.8 M followers on twitter , Jay Shetty has 6.2 M followers on Instagram , Marie Forleo has 6.5 M followers on YouTube , Sadhguru has 5 M followers on YouTube , GarryVee has 2.72 million followers on YouTube, Simi Arora has 35 k followers on Linkedin and Puru has a few hundred followers , “who is Puru?” you may ask , I will tell you in a while .

What is common amongst all of them ?

1.They are all passionate about what they do

2.They did not chase followers , their tribes are built by value they add to their followers

3.They are out to change the world in their way

4. they are focused

5. they are persistent

They begin with passion

None of them began by chasing millions of followers . They began by being passionate about their craft in whichever field they belong to . And they mastered their work with years of hard work and practice , whether it is as a spiritual guide or a business leader , coach , actor or an influencer it has taken them years to get there.

If anyone tells you that there is “get rich quick , get a million followers in days , he is selling snake oil , run”. There is no substitute for passion , focus and persistence .

I spoke to Simi Arora , she gave up her corporate job to become a full time life coach because she figured out that is what she is passionate about , her own experiences in life going through depression , her struggle pulled her towards her calling as life coach. She has been guiding her tribe with a thoughtful message a day on Linkedin over the past 3 years.

They begin with a question “what can I change in the world ?”

Their passion is the driver , they connect it with their idea to change the world , Mr Anand Mahindra being an industrialist and a business tycoon shares stories of inspiration and support to small entrepreneurs on twitter , Rahul Subramaniam has been lighting up the world for his Linkedin followers during lockdown with his comedy series ‘building uncles’. Each one in their own small way is changing the world . It could be making people smile , find inner peace in troubled time , getting to live a health life , helping them reverse disease , entertaining their fans , teaching healthy cooking , they all are out there to make a difference with their passion.

The question to ask is not “How will I get a million followers?” but “what difference can I make in the world ? ”

But I am no leader

Puru works at Decathlon cycling division at R City mall , Mumbai, he is a passionate cyclist himself and cycles to work . He is passionate about helping other cyclist . He created a WhatsApp cyclist group and organises weekend cycling rides , he supports cyclists . He does not sell , he guides you to take the best decision . he enrolled me on the cyclist group when i visited Decathlon to buy a cycle , though I purchased a Trek bike , he has kept in touch . He even did a video call to help me set up my home trainer at 9 pm in the night and the next day though me how to change home trainer cycle tyre.

Every organisation would love a Puru , He is indispensable for Decathlon. He is not even in any leadership position , but yet he is a leader and he understands building tribes . He brings smiles to cyclist and those exploring cycling. He has a few hundred followers.

I saw a traffic cop recently in Pune , he was different , he danced while managing traffic and enthralled the people , made their day with his moves , one sees so many traffic cops this guy was different , he was not a leader but he had his followers , the day he is not at that junction he will be missed . He is passionate about his job and he is out there changing the world , making the world a bit happier for the motorist who pass by near him.

Puru , the traffic cop , the influencers no one began with the goal of having millions of followers in mind , they began with with their passion and desire to make the world a better place with their gift.

Be Authentic

Whatever is their idea or belief tribe builders are authentic . What they do and follow is not a fad or the ‘in thing’ , they do it because they believe in strongly. Milind Soman a model turned fitness brand ambassador is a avid bare foot runner he is a iron man and puts himself through the grind to stay in shape . It is hard work , this is not just a camera moment , fitness is his life. Only then when he builds a movement around Pinkathon it works because he has credibility , hundreds of women join the fitness movement for a cause.

Stay Consistent

The Dalai Lama has been spreading the message of peace all his life , Punit Rao has been sharing his fitness tips on Instagram for many years , Simi has been adding value to her tribe on Linkedin for over 3 years ! Be regular , share your gift with your tribe . One of the problems I see with Non Profits I talk to is the lack of regular effort to build tribes . This cannot be a sporadic exercise to connect with your tribe , it needs frequency to keep up the engagement.

Anyone can build a tribe , you have free access to your own broadcast channel on social media . Are you ready ? Stop now and ask the question “What am I passionate about ?” , “What do i want to change in the world ?” !

Sanjay Mudnaney

#passionproject

WHAT KILLS PASSION ?

There is no scarcity in the world it you stop competing for attention and waiting for likes . If you have an idea there is a tribe out there , create a movement . Go rock the boat.

As children we have no limitations , we can dream , we can travel places in our imagination , we can speak our mind and then system takes over . We don’t carry any judgements , we dance if we have to , we sing if we have to and then comes ‘No’ , you cannot do this , you cannot have this , you have to follow the rules. You soon get into a race , a race for marks , for grades , for being liked .

Likes kills Passion

‘Like’ is not just a social media button , it is understanding the nature of human psychology of being liked . This begins in childhood , we are told what is liked by the society , we do things to please our parents , our teachers . The good remark on homework , the tick mark is what is appreciated . We learn quickly that we have to be part of the crowd , be like the crowd . Being different is not appreciated , is not encouraged , gets you to be ‘not liked’. I accidentally discovered my passion to enrol an audience to an idea in school elocution competition . I remember one day I was very tense before going up an speaking on stage , the pressure of how the audience would react was very high and then something happened , I just dropped the pressure of audience reaction and said to myself “it’s my time , I am going to have fun” and I had fun . I had discovered a secret “do the thing because you enjoy it, not for the audience reaction”.

Today we put up a post and then go back to check likes , I write this blog and then wait for people to appreciate . Parents have been replaced with bosses , we try to do things to please those above us . We wait to get applauded , for others to tell us we did a fine job . We put up pictures on our social media walls to project an image that we wish the world to see , only because we wish to hear the sound of ‘like’ rather the click of ‘like’.

In the chase of likes we forget what we truly love , we fear ‘not being liked’ , we create a pressure to perform . It is the weight of ‘like’ that kills our real authentic self , our passion.

We don’t want to be lonely , we want to belong , be part of the crowd, and so we confirm , we kill our authentic self , burry our gifts , wait for another day , a day when things would get better and then we would live. That day never comes.

Insecurity stops Life

It’s a big bad world out there we are told and as soon as we get from academic life into the work world we see that we are on our own . People get into jobs because that is the way to earn a living . We earn to live , to pay the bills , to take the vacation , to buy the car , the house , the gadget and show the world we have arrived . We kill our passion our dream our authentic self because standing out , rocking the boat doing our stuff would mean being different . Being different and living our gift seems tough , how would one survive rocking the boat , there are bills to be paid.

Yet look around and see any successful person in any field , they have confronted their fears , the real fear is not that you may get fired or that you may fail at business , the fear is that you could miss life ,surviving . Ask any old person do they have any regrets and they will tell you , it is the regret of not have lived their calling .

Our heart sings when we do what we are born to do when we give our gifts to the world . Insecurity stops us living our calling , it stops life. When you wake up every day and you don’t sing you song , it is a day not lived and before you know it life maybe over.

Drop Scarcity thinking

The thinking that there is not enough for everyone in this world , that only one child can top the class , that there is a bell curve , competing all the time to become like them . You can learn from others but you must live your own life .

If an Ashank Desai can come from a poverty in a village to build a global IT company anyone can do it , Ashank does not have more time of more hands , the only thing is he thinks differently , where you see scarcity he seeks opportunity. When the four co founders of Mastek began their journey with no money to form a software company in 1982 no one was doing that , it was unthinkable , so many would have told them it was foolish idea , they are well educated from the finest institutes of IIT and IIM in India of they must get a job. They decided to listen to their heart instead of their heads.

There is no scarcity in the world it you stop competing for attention and waiting for likes . If you have an idea there is a tribe out there , create a movement . Go rock the boat.

#passionproject

Sanjay Mudnaney

If you wish to join the global passion project drop me a mail smudnaney@gmail.com with what you do and and what is your passion .